Infallible 24H Fresh Wear Soft Matte Bronzer 550 Deep Dark dupes and alternatives L'Oréal Paris
4.2 (1,240)·Rose · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar bronzer overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar bronzer on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar bronzer on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same finish: matte· Same format: powder· Both claim transfer resistance
Differences: Brown rather than rose· Long-wearing rather than 24-hour wear (longevity)· Does not claim waterproof
Score details
Shade match
74
Finish, pigmentation & format
100
Wear & performance
73
Comfort & skin suitability
54
Close colour · Matte
Ingredients (not scored): 12% ingredient overlap
Differences: Brown rather than rose · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof · Does not claim comfort · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Retailer shade note: deep skin tones, neutral undertones
Matches: Same finish: matte· Same format: powder· Both claim comfort
Differences: Deeper· 12-hour wear rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
81
Finish, pigmentation & format
100
Wear & performance
38
Comfort & skin suitability
77
Close colour · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Deeper · 12-hour wear rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Dry, Oily rather than oily (skin types)
Matches: Same finish: matte· Same format: powder· Both claim comfort
Differences: Brown rather than rose· Long-wearing rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
75
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
84
Close colour · Matte
Ingredients (not scored): 9% ingredient overlap
Differences: Brown rather than rose · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Dry, Combination, Oily, Sensitive rather than oily (skin types)
Retailer shade note: deep brown with a neutral warm undertone
Matches: Same finish: matte· Both claim comfort· Claims hydration
Differences: Opaque rather than buildable (pigmentation)· Cream rather than powder (format)· Not listed rather than 24-hour wear (longevity)
Score details
Shade match
85
Finish, pigmentation & format
75
Wear & performance
40
Comfort & skin suitability
75
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Cream rather than powder (format) · Not listed rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Matches: Same finish: matte· Same format: powder· Both claim comfort
Differences: Brown rather than rose· Long-wearing rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
68
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
84
Slight colour difference · Matte
Ingredients (not scored): 9% ingredient overlap
Differences: Brown rather than rose · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Dry, Combination, Oily, Sensitive rather than oily (skin types)
Use as bronzer: possible
Retailer shade note: deep brown with purple undertone
Matches: Same finish: matte· Same format: powder· Both claim comfort
Differences: Noticeably different swatch colour· Lighter· 12-hour wear rather than 24-hour wear (longevity)
Score details
Shade match
71
Finish, pigmentation & format
100
Wear & performance
38
Comfort & skin suitability
77
Slight colour difference · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · 12-hour wear rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Dry, Oily rather than oily (skin types)
Differences: Brown rather than rose· Not listed rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
72
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
54
Close colour · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Brown rather than rose · Not listed rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Matches: Very close colour· Same format: powder· Claims hydration
Differences: Brown rather than rose· Not listed rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
78
Finish, pigmentation & format
85
Wear & performance
40
Comfort & skin suitability
51
Very close colour · Natural
Ingredients (not scored): 5% ingredient overlap
Differences: Brown rather than rose · Not listed rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Sold as contour, rated here for use as bronzer (suited)
Matches: Same finish: matte· Same pigmentation: buildable
Differences: Brown rather than rose· Long-wearing rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
67
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
40
Close colour · Matte · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Brown rather than rose · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort
Matches: Same finish: matte· Both claim comfort· Claims hydration
Differences: Brown rather than rose· Opaque rather than buildable (pigmentation)· Stick rather than powder (format)
Score details
Shade match
74
Finish, pigmentation & format
75
Wear & performance
55
Comfort & skin suitability
80
Close colour · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Brown rather than rose · Opaque rather than buildable (pigmentation) · Stick rather than powder (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Retailer shade note: rich to deep with warm, neutral undertones
Matches: Same pigmentation: buildable· Both claim comfort· Claims hydration
Differences: Lighter· Brown rather than rose· Stick rather than powder (format)
Score details
Shade match
68
Finish, pigmentation & format
73
Wear & performance
55
Comfort & skin suitability
77
Close colour · Natural · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Lighter · Brown rather than rose · Stick rather than powder (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Dry, Combination, Oily rather than oily (skin types)
Retailer shade note: warm undertone, natural finish for deep skin tones
Matches: Same pigmentation: buildable· Claims hydration
Differences: Nude rather than rose· Balm rather than powder (format)· Not listed rather than 24-hour wear (longevity)
Score details
Shade match
74
Finish, pigmentation & format
72
Wear & performance
40
Comfort & skin suitability
51
Slight colour difference · Natural · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Nude rather than rose · Balm rather than powder (format) · Not listed rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Sold as blush, rated here for use as bronzer (suited)
Matches: Same pigmentation: buildable· Both claim comfort· Claims hydration
Differences: Lighter· Cream rather than powder (format)· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
72
Finish, pigmentation & format
68
Wear & performance
55
Comfort & skin suitability
48
Slight colour difference · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Lighter · Cream rather than powder (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Dry, Combination rather than oily (skin types)
Retailer shade note: deep to rich with a neutral red undertone
Matches: Same finish: matte· Same format: powder· Both claim comfort
Differences: Deeper· Bronze rather than rose· Not listed rather than 24-hour wear (longevity)
Score details
Shade match
58
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
84
Slight colour difference · Matte
Ingredients (not scored): 1% ingredient overlap
Differences: Deeper · Bronze rather than rose · Not listed rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Matches: Same pigmentation: buildable· Same format: powder· Both claim comfort
Differences: Bronze rather than rose· Dewy rather than matte (finish)· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
66
Finish, pigmentation & format
73
Wear & performance
55
Comfort & skin suitability
75
Close colour · Dewy · Buildable
Ingredients (not scored): 16% ingredient overlap
Differences: Bronze rather than rose · Dewy rather than matte (finish) · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Oily, Combination, Dry, Normal, Sensitive rather than oily (skin types)
Matches: Same pigmentation: buildable· Both claim transfer resistance· Both claim comfort
Differences: Lighter· Brown rather than rose· Dewy rather than matte (finish)
Score details
Shade match
70
Finish, pigmentation & format
53
Wear & performance
73
Comfort & skin suitability
75
Close colour · Dewy · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Lighter · Brown rather than rose · Dewy rather than matte (finish) · Liquid rather than powder (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Matches: Same finish: matte· Same pigmentation: buildable· Same format: powder
Differences: Noticeably different swatch colour· Deeper· Brown rather than rose
Score details
Shade match
57
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
40
Slight colour difference · Matte · Buildable
Ingredients (not scored): 29% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Brown rather than rose · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort
Matches: Same finish: matte· Same pigmentation: buildable· Both claim transfer resistance
Differences: Noticeably different swatch colour· Bronze rather than rose· Cream rather than powder (format)
Score details
Shade match
52
Finish, pigmentation & format
84
Wear & performance
85
Comfort & skin suitability
75
Slight colour difference · Matte · Buildable
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Bronze rather than rose · Cream rather than powder (format) · Long-wearing rather than 24-hour wear (longevity) · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Use as bronzer: possible
Retailer shade note: deep with neutral bronze undertone
Differences: Bronze rather than rose· 12-hour wear rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
63
Finish, pigmentation & format
85
Wear & performance
38
Comfort & skin suitability
84
Close colour · Natural
Ingredients (not scored): 13% ingredient overlap
Differences: Bronze rather than rose · 12-hour wear rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Matches: Same finish: matte· Same pigmentation: buildable· Both claim transfer resistance
Differences: Noticeably different swatch colour· Lighter· Bronze rather than rose
Score details
Shade match
52
Finish, pigmentation & format
84
Wear & performance
85
Comfort & skin suitability
75
Slight colour difference · Matte · Buildable
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Bronze rather than rose · Cream rather than powder (format) · Long-wearing rather than 24-hour wear (longevity) · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Retailer shade note: medium-deep to deep with neutral bronze undertone
Differences: Bronze rather than rose· Satin rather than matte (finish)· Sheer rather than buildable (pigmentation)
Score details
Shade match
62
Finish, pigmentation & format
75
Wear & performance
55
Comfort & skin suitability
84
Slight colour difference · Satin · Sheer
Ingredients (not scored): 14% ingredient overlap
Differences: Bronze rather than rose · Satin rather than matte (finish) · Sheer rather than buildable (pigmentation) · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Retailer shade note: very deep bronze with neutral undertones
$8Ulta Beauty(product price)$7.99 less (50%)4.6 (16,298)
Matches: Both claim comfort
Differences: Brown rather than rose· Opaque rather than buildable (pigmentation)· Liquid rather than powder (format)
Score details
Shade match
68
Finish, pigmentation & format
60
Wear & performance
55
Comfort & skin suitability
84
Close colour · Natural · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Brown rather than rose · Opaque rather than buildable (pigmentation) · Liquid rather than powder (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Matches: Same finish: matte· Same pigmentation: buildable· Same format: powder
Differences: Noticeably different swatch colour· Brown rather than rose· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
54
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
40
Visibly different colour · Matte · Buildable
Ingredients (not scored): 29% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than rose · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort
Matches: Same finish: matte· Same format: powder· Claims hydration
Differences: Noticeably different swatch colour· Lighter· Bronze rather than rose
Score details
Shade match
52
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
53
Slight colour difference · Matte
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Bronze rather than rose · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Normal, Combination, Oily rather than oily (skin types)
Matches: Same finish: matte· Both claim comfort· Claims hydration
Differences: Deeper· Brown rather than rose· Cream rather than powder (format)
Score details
Shade match
66
Finish, pigmentation & format
78
Wear & performance
40
Comfort & skin suitability
48
Close colour · Matte
Ingredients (not scored): 2% ingredient overlap
Differences: Deeper · Brown rather than rose · Cream rather than powder (format) · Not listed rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Dry, Combination rather than oily (skin types)
Matches: Same format: powder· Both claim transfer resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Deeper· Brown rather than rose
Score details
Shade match
56
Finish, pigmentation & format
80
Wear & performance
68
Comfort & skin suitability
54
Slight colour difference · Natural · Sheer
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Brown rather than rose · Sheer rather than buildable (pigmentation) · 12-hour wear rather than 24-hour wear (longevity) · Does not claim comfort · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Matches: Same pigmentation: buildable· Both claim transfer resistance· Both claim comfort
Differences: Deeper· Brown rather than rose· Dewy rather than matte (finish)
Score details
Shade match
63
Finish, pigmentation & format
53
Wear & performance
73
Comfort & skin suitability
75
Slight colour difference · Dewy · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Deeper · Brown rather than rose · Dewy rather than matte (finish) · Liquid rather than powder (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Matches: Same finish: matte· Both claim transfer resistance· Both claim comfort
Differences: Bronze rather than rose· Opaque rather than buildable (pigmentation)· Cream rather than powder (format)
Score details
Shade match
56
Finish, pigmentation & format
75
Wear & performance
58
Comfort & skin suitability
84
Slight colour difference · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Bronze rather than rose · Opaque rather than buildable (pigmentation) · Cream rather than powder (format) · Not listed rather than 24-hour wear (longevity) · Does not claim waterproof · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Sold as contour, rated here for use as bronzer (suited)
Retailer shade note: tan to deep with warm red undertones
Differences: Noticeably different swatch colour· Deeper· Brown rather than rose
Score details
Shade match
58
Finish, pigmentation & format
85
Wear & performance
40
Comfort & skin suitability
51
Slight colour difference · Natural
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Brown rather than rose · Not listed rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Sold as contour, rated here for use as bronzer (suited)
NYX Professional Makeup Buttermelt Pressed Powder Natural Finish Bronzer in Butta Than U, against L'Oréal Paris Infallible 24H Fresh Wear Soft Matte Bronzer in 550 Deep Dark. Every attribute compared, with its share of the score.
ComparedYour shade550 Deep DarkClosest matchButta Than UHow they compareScore
Shade match55% of overall95
Colour55%92#643c37#623a39Very close colourColour difference 2.0 (0 is identical)
Depth25%98Deep / darkDeep / darkSameDepth difference 1.0 on the 0–100 scale
Undertone—not comparableNot listedWarmUndertone unknown on one side
Overall match 90/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
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