All 8 imagesFewer images
Official description
rich
Standardised colour
Brown · Deep / dark Details
Dewy finish · Buildable pigmentation · Liquid
Price
$19
Ulta Beauty
Ulta BeautyWhere to buy Tide (1 store)
Ulta Beauty$19View at Ulta BeautySimilar to Morphe Complexion Boost Peptide Bronzing Serum Tide
The closest shade matches and closest overall alternatives in other bronzers. Price is never part of the score.
Shade details
- Swatch colour
- #71453c
- L* 34.2 a* 17.8 b* 13.4
- Colour family
- Brown
- from the swatch colour
- Colour depth
- Deep / dark
- from the description (“rich”)
- Primary undertone
- Not listed
- not stated
- Secondary undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Dewy
- the product's attributes
- Pigmentation
- Buildable
- the product's attributes
- Shimmer
- Not listed
- not stated
- Format
- Liquid
- the product's attributes
- Wear claims
- Long-wearing, claimed, Transfer-resistant
- the product's attributes or description
- Skin suitability claims
- Hydrating, Comfortable, For combination, dry, normal, oily, sensitive skin
- the product's attributes or description
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Ulta Beauty
- checked 4 Nov 2026
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.