Shades by colour (7)
Colour family, depth and undertone are standardised from the official description and the swatch colour. Each shade opens its own page with its images, prices and similar shades.
Brown (6)
- Chestnutmedium brown with a warm toneMedium · Warm · Natural
- Ashblonde with a neutral-cool toneMedium · Cool · Natural
- Soft Brownsoft, light brown with a warm undertone.Light · Warm · Natural
- Medium Brownmedium, neutral brown with a cool undertoneMedium · Cool · Natural
- Espressomedium-dark brown with a neutral toneDeep / dark · Neutral · Natural
- Deep Browndeep, dark brown with a warm undertoneDeep / dark · Warm · Natural
Brand claims
What the brand or retailer states, not tested by Beautler. A claim that is not listed is unknown.
- Hold
- Not listed
- Formula
- GelSource: the product name or description (Sephora)
- Applicator
- Not listed
- Fibres
- Not listed
- Water-resistant
- Not listed
- Flake-resistant
- Not listed
- Data confidence
- HighSource: 7 of 7 shades have a measured swatch
- Source
- SephoraSource: Checked 5 Nov 2026
Official description
What it is: A water-based, non-permanent brow tint for natural-looking texture and long-lasting hold. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free. What Else You Need to Know: This non-permanent, pigmented formula tints and holds hairs in place, enhancing your natural brows. It contains peptides to help your brows feel full and conditioned, as well as Camellia japonica flower extract for a nourishing boost. The round applicator defines each hair while avoiding product transfer to the skin. Clinical Results: In a clinical trial of 30 females (ages 18 to 65): - It kept brows in place for more than 12 hours after application - It allowed participants achieve their desired brow in 15 seconds or less - The applicator substantially reduced product transfer
Ingredients (15), as published by Sephora
- 1Water
- 2VP
- 3Alcohol
- 4Acrylates Copolymer
- 5Butylene Glycol
- 6Glycerin
- 7Caramel
- 8Phenoxyethanol
- 9PVP
- 10Panthenol
- 11Sodium Hydroxide
- 12Camellia Japonica Flower Extract
- 13Ethylhexylglycerin
- 14Sodium Dehydroacetate
- 15Biotinoyl Tripeptide-1