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Official description
rich chocolate
Standardised colour
Brown · Deep / dark · Cool undertone · chocolate Details
High shine finish
Where to buy What If (2 stores)
Similar to NARS Afterglow Lip Shine Gloss What If
The closest shade matches and closest overall alternatives in other lip glosses. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with NARS Afterglow Lip Shine Gloss What If, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lipstick or lip liner shades close to this lip gloss's colour, family and depth.
Lipstick
400 Nude Line
Dior Rouge Dior Lipstick, shade 400 Nude Line
- Very close match
- Colour match · Nude · Deep / dark · Cool
$50
165 Drive The Future
Maybelline SuperStay Ink Crayon Lipstick, shade 165 Drive The Future
- Very close match
- Colour match · Brown · Deep / dark · Cool
$6.99
Lip liner
Chestnut
Estée Lauder Double Wear 24H Stay-In-Place Lip Liner, shade Chestnut
- Very close match
- Colour match · Brown · Deep / dark · Neutral
$30
Mahogany
NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Mahogany
- Close match
- Colour match · Brown · Deep / dark · Cool
$6
Lip liners slightly deeper than this lip gloss, in the same or a neighbouring colour family, to define the edge.
Lip liner
Deep Walnut
Smashbox Studio Extreme Longwear Lip Liner, shade Deep Walnut
- Slightly deeper for definition
- Combination · Brown · Deep / dark · Neutral
$25
62 Morning Espresso
Lancôme Lip Idôle Lip Shaper, shade 62 Morning Espresso
- Slightly deeper for definition
- Combination · Brown · Deep / dark · Neutral
$25
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lipstick
Plum Explosion
L'Oréal Paris Colour Riche Original Satin Lipstick, shade Plum Explosion
- Contrast: plum with brown
- Combination · Plum · Deep / dark · Cool
$12.49
Pillow Talk Deep
Charlotte Tilbury K.I.S.S.I.N.G Satin Shine Lipstick, shade Pillow Talk Deep
- Contrast: rose with brown
- Combination · Rose · Medium · Cool
$37
Lip liner
Mahogany
MAC Cosmetics Lip Liner Pencil, shade Mahogany
- Contrast: lighter
- Combination · Brown · Medium · Cool
$25

Bored Heaux
Fenty Beauty Trace'd Out Pencil Lip Liner, shade Bored Heaux
- Contrast: plum with brown
- Combination · Plum · Deep / dark · Cool
$24
What If is a buildable gloss: one layer changes the colour underneath a little, more layers change it more.
Lipstick
400 Nude Line
Dior Rouge Dior Lipstick, shade 400 Nude Line
- Complementary colour to wear under it
- Combination · Nude · Deep / dark · Cool
$50
165 Drive The Future
Maybelline SuperStay Ink Crayon Lipstick, shade 165 Drive The Future
- Close colour to wear under it
- Colour match · Brown · Deep / dark · Cool
$6.99
Lip liner
Chestnut
Estée Lauder Double Wear 24H Stay-In-Place Lip Liner, shade Chestnut
- Close colour to wear under it
- Colour match · Brown · Deep / dark · Neutral
$30
Mahogany
NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Mahogany
- Close colour to wear under it
- Colour match · Brown · Deep / dark · Cool
$6
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #6d3737
- L* 30.1 a* 23.9 b* 10.9
- Colour family
- Brown
- from the description (“chocolate”)
- Colour depth
- Deep / dark
- from the description (“rich”)
- Undertone
- Cool
- from the swatch colour
- Colour description
- Chocolate
- from the description (“rich chocolate”)
- Finish
- High shine
- the product's attributes
- Transparency
- Not listed
- not stated
- Shimmer
- Not listed
- not stated
Description from Sephora and Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (17)
NARS Afterglow Lip Shine Gloss- Abbey Roadshimmering bronze
- Wishing Starlilac
- Triple Xcrystal clear gloss
- Orgasmpeachy pink with golden shimmer
- Unbrokenshimmering mauve
- Chelsea Girlswarm pink beige
- Nymphocool taupe brown
- Aragonred chestnut
- Turkish Delightpink sherbert
- Break for Lovemauve
- Dolce Vitadusty rose
- Make a Movetawny beige
- Spring Feveriridescent fuchsia
- What Ifrich chocolate(this shade)
- Get Happypetal pink
- Smooth Talkcocoa brown
- Wonderwallshimmering pink