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Official description
sangria purple
Standardised colour
Purple · Deep / dark · Cool undertone Details
High shine finish
Product price; this shade is not separately priced
Where to buy Pure Plum.p (1 store)
Similar to NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss Pure Plum.p
The closest shade matches and closest overall alternatives in other lip glosses. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss Pure Plum.p, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lipstick or lip liner shades close to this lip gloss's colour, family and depth.
Lipstick
Everybody's Heroine
MAC Cosmetics M·A·Cximal Silky Matte Lipstick, shade Everybody's Heroine
- Close match
- Colour match · Purple · Deep / dark · Cool
$25

135 Mystic Purple
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 135 Mystic Purple
- Close match
- Colour match · Purple · Deep / dark · Cool
$16
Lip liner
Bad Romance
Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner, shade Bad Romance
- Close match
- Colour match · Purple · Deep / dark · Cool
$28
Lip liners slightly deeper than this lip gloss, in the same or a neighbouring colour family, to define the edge.
Lip liner

Bored Heaux
Fenty Beauty Trace'd Out Pencil Lip Liner, shade Bored Heaux
- Slightly deeper for definition
- Combination · Plum · Deep / dark · Cool
$24
Scorpio
Juvia's Place Luxe Lip Liners, shade Scorpio
- Slightly deeper for definition
- Combination · Plum · Deep / dark · Cool
$13
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lipstick
Oh Damn
Juvia's Place The Berries Velvety Matte Lipstick, shade Oh Damn
- Contrast: plum with purple
- Combination · Plum · Deep / dark · Cool
$7

225 Marianne Mauve
Gucci Oil-In-Water Tint Hydrating Lip Stain, shade 225 Marianne Mauve
- Contrast: mauve with purple
- Combination · Mauve · Deep / dark · Cool
$42
Lip liner
Wine
Juvia's Place Luxe Lip Liners, shade Wine
- Contrast: plum with purple
- Combination · Plum · Deep / dark · Cool
$13
Raisin
Palladio Beauty Retractable Waterproof Lip Liner, shade Raisin
- Contrast: plum with purple
- Combination · Plum · Deep / dark · Cool
$14.99
Pure Plum.p is an opaque gloss: it changes the colour underneath noticeably.
Lipstick
Everybody's Heroine
MAC Cosmetics M·A·Cximal Silky Matte Lipstick, shade Everybody's Heroine
- Close colour to wear under it
- Colour match · Purple · Deep / dark · Cool
$25

135 Mystic Purple
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 135 Mystic Purple
- Close colour to wear under it
- Colour match · Purple · Deep / dark · Cool
$16
Lip liner
Bad Romance
Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner, shade Bad Romance
- Close colour to wear under it
- Colour match · Purple · Deep / dark · Cool
$28
Currant
NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Currant
- Complementary colour to wear under it
- Combination · Plum · Deep / dark · Cool
$6
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #652f53
- L* 27.9 a* 29.3 b* -10.8
- Colour family
- Purple
- from the description (“purple”)
- Colour depth
- Deep / dark
- from the swatch colour
- Undertone
- Cool
- from the description (“purple”)
- Colour description
- Not listed
- not stated
- Finish
- High shine
- the product's attributes
- Transparency
- Not listed
- not stated
- Shimmer
- Not listed
- not stated
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (18)
NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss- Apri Caughtmuted peach
- Bangin' Bareneutral nude
- Brick of Timerich terracotta
- Brown of Applausemid-tone warm brown
- Bubblegum Baebubblegum pink
- Cherry Spicesoft cool pink
- Clearly Spicyclear
- Hall of Flametrue red
- Lilac On Lockpinky lilac
- Mauve Out Of My Waytrue mauve
- Mocha Me Crazyash brown
- Nude Swingswarm nude
- Peach Outvibrant peach
- Pick Me Pinksoft rose pink
- Pure Plum.psangria purple(this shade)
- Strike a Rosedusty rose
- Twice the Spicespiced red
- Wine Notrich reddish brown