Beautler.Your beauty butler
NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss in Pure Plum.p, product photo from Ulta Beauty
1 of 8 · Product · Ulta Beauty
NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss in Pure Plum.p, texture swatch from Ulta Beauty
2 of 8 · Texture · Ulta Beauty
NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss in Pure Plum.p, colour swatch from Ulta Beauty
3 of 8 · Swatch · Ulta Beauty
NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss, range image 4 from Ulta Beauty
4 of 8 · Whole range · Ulta Beauty
NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss, range image 5 from Ulta Beauty
5 of 8 · Whole range · Ulta Beauty
NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss, range image 6 from Ulta Beauty
6 of 8 · Whole range · Ulta Beauty
NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss, range image 7 from Ulta Beauty
7 of 8 · Whole range · Ulta Beauty
NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss, range image 8 from Ulta Beauty
8 of 8 · Whole range · Ulta Beauty
All 8 images

Official description

sangria purple

Standardised colour

Purple · Deep / dark · Cool undertone Details

High shine finish

Price
$13Ulta BeautyUlta Beauty

Product price; this shade is not separately priced

Where to buy Pure Plum.p (1 store)

Ulta BeautyUlta Beautyfrom $13 · product price
Ulta BeautyView at Ulta Beauty

Similar to NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss Pure Plum.p

The closest shade matches and closest overall alternatives in other lip glosses. Price is never part of the score.

Complete my lip look

Shades from the other lip categories to wear with NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss Pure Plum.p, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.

Lipstick or lip liner shades close to this lip gloss's colour, family and depth.

Lipstick

  1. MAC Cosmetics M·A·Cximal Silky Matte Lipstick

    Everybody's Heroine

    MAC Cosmetics M·A·Cximal Silky Matte Lipstick, shade Everybody's Heroine

    • Close match
    • Colour match · Purple · Deep / dark · Cool

    $25

  2. Sephora Collection Cream Lip Stain 10HR Liquid Lipstick

    135 Mystic Purple

    Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 135 Mystic Purple

    • Close match
    • Colour match · Purple · Deep / dark · Cool

    $16

Lip liner

  1. Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner

    Bad Romance

    Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner, shade Bad Romance

    • Close match
    • Colour match · Purple · Deep / dark · Cool

    $28

Lip liners slightly deeper than this lip gloss, in the same or a neighbouring colour family, to define the edge.

Lip liner

  1. Fenty Beauty Trace'd Out Pencil Lip Liner

    Bored Heaux

    Fenty Beauty Trace'd Out Pencil Lip Liner, shade Bored Heaux

    • Slightly deeper for definition
    • Combination · Plum · Deep / dark · Cool

    $24

  2. Juvia's Place Luxe Lip Liners

    Scorpio

    Juvia's Place Luxe Lip Liners, shade Scorpio

    • Slightly deeper for definition
    • Combination · Plum · Deep / dark · Cool

    $13

A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.

Lipstick

  1. Juvia's Place The Berries Velvety Matte Lipstick

    Oh Damn

    Juvia's Place The Berries Velvety Matte Lipstick, shade Oh Damn

    • Contrast: plum with purple
    • Combination · Plum · Deep / dark · Cool

    $7

  2. Gucci Oil-In-Water Tint Hydrating Lip Stain

    225 Marianne Mauve

    Gucci Oil-In-Water Tint Hydrating Lip Stain, shade 225 Marianne Mauve

    • Contrast: mauve with purple
    • Combination · Mauve · Deep / dark · Cool

    $42

Lip liner

  1. Juvia's Place Luxe Lip Liners

    Wine

    Juvia's Place Luxe Lip Liners, shade Wine

    • Contrast: plum with purple
    • Combination · Plum · Deep / dark · Cool

    $13

  2. Palladio Beauty Retractable Waterproof Lip Liner

    Raisin

    Palladio Beauty Retractable Waterproof Lip Liner, shade Raisin

    • Contrast: plum with purple
    • Combination · Plum · Deep / dark · Cool

    $14.99

Pure Plum.p is an opaque gloss: it changes the colour underneath noticeably.

Lipstick

  1. MAC Cosmetics M·A·Cximal Silky Matte Lipstick

    Everybody's Heroine

    MAC Cosmetics M·A·Cximal Silky Matte Lipstick, shade Everybody's Heroine

    • Close colour to wear under it
    • Colour match · Purple · Deep / dark · Cool

    $25

  2. Sephora Collection Cream Lip Stain 10HR Liquid Lipstick

    135 Mystic Purple

    Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 135 Mystic Purple

    • Close colour to wear under it
    • Colour match · Purple · Deep / dark · Cool

    $16

Lip liner

  1. Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner

    Bad Romance

    Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner, shade Bad Romance

    • Close colour to wear under it
    • Colour match · Purple · Deep / dark · Cool

    $28

  2. NYX Professional Makeup Slim Lip Pencil Lip Liner

    Currant

    NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Currant

    • Complementary colour to wear under it
    • Combination · Plum · Deep / dark · Cool

    $6

What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.

Shade details

Swatch colour
#652f53
L* 27.9 a* 29.3 b* -10.8
Colour family
Purple
from the description (“purple”)
Colour depth
Deep / dark
from the swatch colour
Undertone
Cool
from the description (“purple”)
Colour description
Not listed
not stated
Finish
High shine
the product's attributes
Transparency
Not listed
not stated
Shimmer
Not listed
not stated

Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.