Maybelline · Lifter Liner Lip Liner with Hyaluronic AcidMain Character
All 9 imagesFewer images
Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.
Product price; this shade is not separately priced · Lowest price $7.98 at Walmart
Where to buy Main Character (4 stores)
Similar to Maybelline Lifter Liner Lip Liner with Hyaluronic Acid Main Character
The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Maybelline Lifter Liner Lip Liner with Hyaluronic Acid Main Character, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lipstick or lip gloss shades close to this lip liner's colour, family and depth.
Lipstick
Brave Red
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick, shade Brave Red
- Close match
- Colour match · Red · Medium · Warm
$25

200A - Red Fiesta
Valentino Spike Valentino Buttery Matte Lipstick, shade 200A - Red Fiesta
- Close match
- Colour match · Red · Medium · Neutral
$48
Lip gloss
No lip gloss in the catalogue is close enough in measured colour, colour family and depth.
Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.
Lipstick
Forever Scarlet
Revlon ColorStay Overtime Lipcolor, shade Forever Scarlet
- Slightly lighter, so the liner defines it
- Combination · Red · Medium · Neutral
$14.49
Lip gloss

Hot Streak
Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss, shade Hot Streak
- Slightly lighter, so the liner defines it
- Combination · Red · Medium · Warm
$33

Strawberry Sorbet
Gisou Honey Infused Hydrating Lip Oil, shade Strawberry Sorbet
- Slightly lighter, so the liner defines it
- Combination · Red · Medium · Neutral
$28
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lipstick
Overstatement
MAC Cosmetics M·A·Cximal Silky Matte Lipstick, shade Overstatement
- Contrast: orange with red
- Combination · Orange · Medium · Warm
$25

Success
Rare Beauty Soft Pinch Lip Oil Stick, shade Success
- Contrast: orange with red
- Combination · Orange · Medium · Warm
$25
Lip gloss

Disco Coral
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint, shade Disco Coral
- Contrast: coral with red
- Combination · Coral · Medium · Warm
$23

30 Lisa's Coral Glow
Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm, shade 30 Lisa's Coral Glow
- Contrast: coral with red
- Combination · Coral · Medium · Neutral
$32
Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss

Vessel
ILIA Overglaze Hydrating Lip Gloss for 24-Hour Moisture, shade Vessel
- Sheer gloss: adds shine, small colour change
- Combination · Berry · Medium · Warm
$26
Pearl
Maybelline Lifter Gloss with Hyaluronic Acid, shade Pearl
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$12.99
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #e22a51
- L* 50.0 a* 69.3 b* 24.9
- Colour family
- Red
- from the description (“red”)
- Colour depth
- Medium
- from the swatch colour
- Undertone
- Warm
- from the description (“warm”)
- Colour description
- Not listed
- not stated
- Texture
- Not listed
- not stated
- Opacity
- Not listed
- not stated
- Shimmer
- Not listed
- not stated
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (15)
Maybelline Lifter Liner Lip Liner with Hyaluronic Acid- Big Liftmauve nude
- Crop Toplight nude pink
- Cross The Linedark chocolate nude
- Fine Lineberry
- Fit Checkmidtone cool pink
- Let's Bouncemilk chocolate nude
- Line Leaderpink nude
- Main Characterbold warm red(this shade)
- Maybe It'smidtone terracotta rose nude
- On Itsoft brown nude
- Open Latemidtone reddish pink
- Out Of Linerosy nude
- Peakingbrick red
- Playercinnamon nude brown
- Upstatelight cool brown