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Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in Main Character, product photo from Ulta Beauty
1 of 9 · Product · Ulta Beauty
Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in Main Character, texture swatch from Ulta Beauty
2 of 9 · Texture · Ulta Beauty
Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in Main Character, colour swatch from Ulta Beauty
3 of 9 · Swatch · Ulta Beauty
Maybelline Lifter Liner Lip Liner with Hyaluronic Acid, range image 4 from Ulta Beauty
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Maybelline Lifter Liner Lip Liner with Hyaluronic Acid, range image 5 from Ulta Beauty
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Maybelline Lifter Liner Lip Liner with Hyaluronic Acid, range image 6 from Ulta Beauty
6 of 9 · Whole range · Ulta Beauty
Maybelline Lifter Liner Lip Liner with Hyaluronic Acid, range image 7 from Ulta Beauty
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Maybelline Lifter Liner Lip Liner with Hyaluronic Acid, range image 8 from Ulta Beauty
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Maybelline Lifter Liner Lip Liner with Hyaluronic Acid, range image 9 from Ulta Beauty
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Official description

bold warm red

Standardised colour

Red · Medium · Warm undertone Details

Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.

Price
$9.99Ulta BeautyUlta Beauty

Product price; this shade is not separately priced · Lowest price $7.98 at Walmart

Where to buy Main Character (4 stores)

WalmartWalmartBest price$7.98
WalmartView at Walmart
Ulta BeautyUlta Beautyfrom $9.99 · product price
Ulta BeautyView at Ulta Beauty
WalgreensWalgreens$9.99
WalgreensView at Walgreens
CVSCVS$9.99
CVSView at CVS

Similar to Maybelline Lifter Liner Lip Liner with Hyaluronic Acid Main Character

The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.

Complete my lip look

Shades from the other lip categories to wear with Maybelline Lifter Liner Lip Liner with Hyaluronic Acid Main Character, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.

Lipstick or lip gloss shades close to this lip liner's colour, family and depth.

Lipstick

  1. MAC Cosmetics M·A·Cximal Sleek Satin Lipstick

    Brave Red

    MAC Cosmetics M·A·Cximal Sleek Satin Lipstick, shade Brave Red

    • Close match
    • Colour match · Red · Medium · Warm

    $25

  2. Valentino Spike Valentino Buttery Matte Lipstick

    200A - Red Fiesta

    Valentino Spike Valentino Buttery Matte Lipstick, shade 200A - Red Fiesta

    • Close match
    • Colour match · Red · Medium · Neutral

    $48

Lip gloss

No lip gloss in the catalogue is close enough in measured colour, colour family and depth.

Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.

Lipstick

  1. Revlon ColorStay Overtime Lipcolor

    Forever Scarlet

    Revlon ColorStay Overtime Lipcolor, shade Forever Scarlet

    • Slightly lighter, so the liner defines it
    • Combination · Red · Medium · Neutral

    $14.49

Lip gloss

  1. Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss

    Hot Streak

    Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss, shade Hot Streak

    • Slightly lighter, so the liner defines it
    • Combination · Red · Medium · Warm

    $33

  2. Gisou Honey Infused Hydrating Lip Oil

    Strawberry Sorbet

    Gisou Honey Infused Hydrating Lip Oil, shade Strawberry Sorbet

    • Slightly lighter, so the liner defines it
    • Combination · Red · Medium · Neutral

    $28

A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.

Lipstick

  1. MAC Cosmetics M·A·Cximal Silky Matte Lipstick

    Overstatement

    MAC Cosmetics M·A·Cximal Silky Matte Lipstick, shade Overstatement

    • Contrast: orange with red
    • Combination · Orange · Medium · Warm

    $25

  2. Rare Beauty Soft Pinch Lip Oil Stick

    Success

    Rare Beauty Soft Pinch Lip Oil Stick, shade Success

    • Contrast: orange with red
    • Combination · Orange · Medium · Warm

    $25

Lip gloss

  1. Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint

    Disco Coral

    Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint, shade Disco Coral

    • Contrast: coral with red
    • Combination · Coral · Medium · Warm

    $23

  2. Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm

    30 Lisa's Coral Glow

    Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm, shade 30 Lisa's Coral Glow

    • Contrast: coral with red
    • Combination · Coral · Medium · Neutral

    $32

Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.

Lip gloss

  1. ILIA Overglaze Hydrating Lip Gloss for 24-Hour Moisture

    Vessel

    ILIA Overglaze Hydrating Lip Gloss for 24-Hour Moisture, shade Vessel

    • Sheer gloss: adds shine, small colour change
    • Combination · Berry · Medium · Warm

    $26

  2. Maybelline Lifter Gloss with Hyaluronic Acid

    Pearl

    Maybelline Lifter Gloss with Hyaluronic Acid, shade Pearl

    • Clear gloss: adds shine, no colour of its own
    • Combination · Clear

    $12.99

What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.

Shade details

Swatch colour
#e22a51
L* 50.0 a* 69.3 b* 24.9
Colour family
Red
from the description (“red”)
Colour depth
Medium
from the swatch colour
Undertone
Warm
from the description (“warm”)
Colour description
Not listed
not stated
Texture
Not listed
not stated
Opacity
Not listed
not stated
Shimmer
Not listed
not stated

Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.