Official description
vivid blue-red
Standardised colour
Red · Deep / dark · Cool undertone · blue-red Details
Matte finish
Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.
Ulta BeautyWhere to buy Ruby Phew! (1 store)
Ulta Beauty$27 · out of stockView at Ulta BeautySimilar to MAC Cosmetics Retro Matte Liquid Lipstick Ruby Phew!
The closest shade matches and closest overall alternatives in other lipsticks. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with MAC Cosmetics Retro Matte Liquid Lipstick Ruby Phew!, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lip gloss or lip liner shades close to this lipstick's colour, family and depth.
Lip gloss
920 S-mitten With You
CoverGirl Clean Fresh Yummy Lip Gloss, shade 920 S-mitten With You
- Very close match
- Colour match · Red · Deep / dark · Neutral
$9.98
Bare Raspberry
Bobbi Brown Extra Plump Hydrating Lip Oil, shade Bare Raspberry
- Close match
- Colour match · Red · Deep / dark · Cool
$39
View at Walmart
View at SephoraLip liner
Centre Of Attention
MAC Cosmetics Lip Liner Pencil, shade Centre Of Attention
- Very close match
- Colour match · Red · Deep / dark · Cool
$25
Rockin Red
Palladio Beauty Lip Liner Classic Pencil, shade Rockin Red
- Close match
- Colour match · Red · Deep / dark · Neutral
$9.99
Lip liners slightly deeper than this lipstick, in the same or a neighbouring colour family, to define the edge.
Lip liner
Cranberry
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner, shade Cranberry
- Slightly deeper for definition
- Combination · Red · Deep / dark · Cool
$22
Burgundy
NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Burgundy
- Slightly deeper for definition
- Combination · Red · Deep / dark · Cool
$6
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lip gloss
Sangria
MERIT Shade Slick Hydrating Tinted Lip Oil, shade Sangria
- Contrast: berry with red
- Combination · Berry · Deep / dark · Cool
$24
Berry - deep red purple
Dr. Dennis Gross Skincare DermInfusions Plump + Repair Tinted Lip Treatment with Hyaluronic Acid, shade Berry - deep red purple
- Contrast: berry with red
- Combination · Berry · Deep / dark · Cool
$28
Lip liner
Let's Go Crazy
NARS Long Lasting Matte Lip Liner, shade Let's Go Crazy
- Contrast: berry with red
- Combination · Berry · Deep / dark · Neutral
$26
Send Nudes
NYX Professional Makeup Lingerie Lip Liner Stain, shade Send Nudes
- Contrast: lighter
- Combination · Red · Medium · Neutral
$12
Glosses to wear over this lipstick. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss
920 S-mitten With You
CoverGirl Clean Fresh Yummy Lip Gloss, shade 920 S-mitten With You
- Sheer gloss: adds shine, small colour change
- Colour match · Red · Deep / dark · Neutral
$9.98
Zephyr
MAC Cosmetics Lipglass Air Non-Sticky Lipgloss, shade Zephyr
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$25
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #9e1d21
- L* 34.5 a* 51.3 b* 32.2
- Colour family
- Red
- from the description (“red”)
- Colour depth
- Deep / dark
- from the swatch colour
- Undertone
- Cool
- from the description (“blue”)
- Colour description
- Blue-red
- from the description (“vivid blue-red”)
- Finish
- Matte
- the product's attributes
- Opacity
- Not listed
- not stated
- Shimmer
- Not listed
- not stated
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.