All 9 imagesFewer images
Official description
cool mauve-berry
Standardised colour
Berry · Medium · Cool undertone Details
Matte finish · Buildable
Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.
Lowest price $9.97 at Walmart
Where to buy VELVET CHOKER (5 stores)
Similar to Maybelline Super Stay Teddy Tint Long Lasting Matte Lip Tint VELVET CHOKER
The closest shade matches and closest overall alternatives in other lipsticks. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Maybelline Super Stay Teddy Tint Long Lasting Matte Lip Tint VELVET CHOKER, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lip gloss or lip liner shades close to this lipstick's colour, family and depth.
Lip gloss

Cherry Cola
Kaja Juicy Glass Instant Hydrating & Plumping Lip Gloss, shade Cherry Cola
- Very close match
- Colour match · Red · Medium · Cool
$18

60 Million-Dollar Berry
Lancôme Lip Idôle JuicyTreat Oil-in-Gloss, shade 60 Million-Dollar Berry
- Close match
- Colour match · Berry · Medium · Cool
$32
Lip liner
60 Million Dollar Berry
Lancôme Lip Idôle Lip Shaper, shade 60 Million Dollar Berry
- Very close match
- Colour match · Plum · Medium · Neutral
$25
Mi Kiss
Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner, shade Mi Kiss
- Close match
- Colour match · Red · Deep / dark · Cool
$28
Lip liners slightly deeper than this lipstick, in the same or a neighbouring colour family, to define the edge.
Lip liner
Brick-o-la
MAC Cosmetics Lip Liner Pencil, shade Brick-o-la
- Slightly deeper for definition
- Combination · Berry · Medium · Cool
$25

Very Berry
Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil, shade Very Berry
- Slightly deeper for definition
- Combination · Berry · Deep / dark · Cool
$23
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lip gloss
New Romantic
Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss, shade New Romantic
- Contrast: pink with berry
- Combination · Pink · Medium · Neutral
$33
Red Velvet
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Red Velvet
- Contrast: red with berry
- Combination · Red · Deep / dark · Neutral
$6
Lip liner

Bite
Saie Lip Liner 101: Creamy & Nourishing Lip Pencil, shade Bite
- Contrast: plum with berry
- Combination · Plum · Deep / dark · Cool
$20
Orchid
Ulta Beauty Collection Automatic Retractable Lip Liner, shade Orchid
- Contrast: pink with berry
- Combination · Pink · Medium · Cool
$9.50
Glosses to wear over this lipstick. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss

Cherry Cola
Kaja Juicy Glass Instant Hydrating & Plumping Lip Gloss, shade Cherry Cola
- Sheer gloss: adds shine, small colour change
- Combination · Red · Medium · Cool
$18
Pearl
Maybelline Lifter Gloss with Hyaluronic Acid, shade Pearl
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$12.99
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #9b4649
- L* 40.9 a* 35.8 b* 15.5
- Colour family
- Berry
- from the description (“berry”)
- Colour depth
- Medium
- from the swatch colour
- Undertone
- Cool
- from the description (“cool”)
- Colour description
- Not listed
- not stated
- Finish
- Matte
- this shade's description
- Opacity
- Buildable
- the product's attributes
- Shimmer
- Not listed
- not stated
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (23)
Maybelline Super Stay Teddy Tint Long Lasting Matte Lip Tint- BUFFED OUTneutral nude-brown
- RIBBON TIEDcool nude-brown
- SOFT ERAneutral nude-brown
- TOMATO GIRLcool red
- ENDGAMEmauve-berry
- COOL GRUNGEwarm pink
- COFFEE DATEdeep warm-nude
- VELVET CHOKERcool mauve-berry(this shade)
- FAUX FRECKLEdeep nude-brown
- Kneehighpinky mauve
- Wild at Heartdeep red
- Pinky Promisecool pink
- Petalcorewarm pink
- July Forevervibrant cherry red
- Coquettishmuted mid-tone red
- Baby Teepeachy nude
- Mascara Teardeep cool nude
- Skinnydipmid-tone rosy nude
- Current Moodlight rosy nude
- KITTEN HEELcool nude-brown
- 15 Skinny DipNo retailer description
- 40 Petal CoreNo retailer description
- 55 Knee HighNo retailer description