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Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain in Fresh, product photo from Sephora
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Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain in Fresh, image 2 from Sephora
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Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain in Fresh, image 3 from Sephora
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Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain in Fresh, image 4 from Sephora
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Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain in Fresh, image 5 from Sephora
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Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain in Fresh, image 6 from Sephora
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Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain in Fresh, image 7 from Sephora
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Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain in Fresh, image 8 from Sephora
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Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain in Fresh, image 9 from Sephora
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Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain in Fresh, image 10 from Sephora
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Official description

soft pink

Standardised colour

Pink · Light · Cool undertone Details

Buildable

Price
$26SephoraSephora

Where to buy Fresh (1 store)

SephoraSephora$26
SephoraView at Sephora

Similar to Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain Fresh

The closest shade matches and closest overall alternatives in other lipsticks. Price is never part of the score.

Complete my lip look

Shades from the other lip categories to wear with Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain Fresh, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.

Lip gloss or lip liner shades close to this lipstick's colour, family and depth.

Lip gloss

  1. Lawless Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm

    Baby Doll

    Lawless Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm, shade Baby Doll

    • Very close match
    • Colour match · Pink · Light · Cool

    $26

  2. Clarins Lip Comfort Hydrating Oil

    04 Pitaya

    Clarins Lip Comfort Hydrating Oil, shade 04 Pitaya

    • Very close match
    • Colour match · Pink · Light · Cool

    $32

Lip liner

No lip liner in the catalogue is close enough in measured colour, colour family and depth.

Lip liners slightly deeper than this lipstick, in the same or a neighbouring colour family, to define the edge.

Lip liner

  1. NYX Professional Makeup Slim Lip Pencil Lip Liner

    Sand Pink

    NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Sand Pink

    • Slightly deeper for definition
    • Combination · Pink · Light · Cool

    $6

  2. Ulta Beauty Collection Automatic Retractable Lip Liner

    Fuchsia

    Ulta Beauty Collection Automatic Retractable Lip Liner, shade Fuchsia

    • Slightly deeper for definition
    • Combination · Pink · Light · Cool

    $9.50

A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.

Lip gloss

  1. Fenty Beauty Gloss Bomb Universal Lip Luminizer

    Wattabrat

    Fenty Beauty Gloss Bomb Universal Lip Luminizer, shade Wattabrat

    • Contrast: lighter
    • Combination · Pink · Light · Cool

    $23

  2. Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment

    SKU 2932242

    Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment, shade SKU 2932242

    • Contrast: mauve with pink
    • Combination · Mauve · Light · Cool

    $38

Lip liner

  1. Huda Beauty Lip Contour Lip Stain for 12-Hour Wear

    Rosy Mauve

    Huda Beauty Lip Contour Lip Stain for 12-Hour Wear, shade Rosy Mauve

    • Contrast: mauve with pink
    • Combination · Mauve · Light · Neutral

    $25

  2. Westman Atelier Lip Shape Defining Lip Liner

    Petal

    Westman Atelier Lip Shape Defining Lip Liner, shade Petal

    • Contrast: rose with pink
    • Combination · Rose · Light · Neutral

    $34

Glosses to wear over this lipstick. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.

Lip gloss

  1. Lawless Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm

    Baby Doll

    Lawless Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm, shade Baby Doll

    • Gloss: opacity not listed
    • Colour match · Pink · Light · Cool

    $26

  2. Milk Makeup Odyssey Hydrating Lip Oil Gloss

    Journey

    Milk Makeup Odyssey Hydrating Lip Oil Gloss, shade Journey

    • Clear gloss: adds shine, no colour of its own
    • Combination · Clear

    $26

What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.

Shade details

Swatch colour
#ef74a0
L* 64.5 a* 51.8 b* -1.0
Colour family
Pink
from the description (“pink”)
Colour depth
Light
from the swatch colour
Undertone
Cool
from the swatch colour
Colour description
Not listed
not stated
Finish
Not listed
not stated
Opacity
Buildable
the product's attributes
Shimmer
Not listed
not stated

Description from Sephora, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.