
Roller Lash Curling & Lifting Mascara
Where to buy
Shades by colour (1)
Colour family, depth and undertone are standardised from the official description and the swatch colour. Each shade opens its own page with its images, prices and similar shades.
Brand claims
What the brand or retailer states, not tested by Beautler. A claim that is not listed is unknown.
- Main effect
- Curling, LiftingSource: retailer filters (Ulta Beauty)
- Effects
- Curling, Lifting, Lengthening, SeparatingSource: retailer attributes (Sephora)
- Formula
- Not listed
- Waterproof
- Not listed
- Tubing
- Not listed
- Brush shape
- Not listed
- Brush material
- Not listed
- Smudge-resistant
- Not listed
- Flake-resistant
- Not listed
- Removal
- Not listed
- Sensitive eyes
- Not listed
- Contact lenses
- Not listed
- Data confidence
- HighSource: 1 of 1 shade has a measured swatch
- Source
- Sephora, Ulta BeautySource: Checked 5 Nov 2026
Official description
What it is: A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes. What it does: Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits. Research results: In a consumer panel survey of 31 women for 4 weeks: - 97% said it visibly lifts lashes - 87% said it gives long-lasting curl - 94% said eyes look more wide open Beauty Tip: For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! lengthening mascara on top. This product is an Allure Best of Beauty award winner.
Ingredients (21), as published by Sephora
- 1Water
- 2Paraffin
- 3Cera Alba (Beeswax)
- 4Polybutene
- 5Bis-diglyceryl Polyacyladipate-2
- 6Palmatic Acid
- 7Stearic Acid
- 8Triethanolamine
- 9VP
- 10Acacia Senegalgum
- 11Copernicia Cerifrea (Carnauba Wax)
- 12Euphorbia Cerifera (Candeulla) Wax
- 13Hydroxyethylcellulose
- 14Silica
- 15Phenoxyethanol
- 16Panthenol
- 17Butylene Glycol
- 18Caprylyl Glycol
- 19Tocopheryl Acetate
- 20Align Serine
- 21BHT










