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Benefit Cosmetics Roller Lash Curling & Lifting Mascara
Benefit Cosmetics

Roller Lash Curling & Lifting Mascara

1 shade Wand .3 / 8.5

$16–$29at 2 retailers

Where to buy

SephoraSephora$16–$29 · 4.2★ (6,013)
SephoraView at Sephora
Ulta BeautyUlta Beauty$29 · 4.4★ (8,970)
Ulta BeautyView at Ulta Beauty

Shades by colour (1)

Colour family, depth and undertone are standardised from the official description and the swatch colour. Each shade opens its own page with its images, prices and similar shades.

Brand claims

What the brand or retailer states, not tested by Beautler. A claim that is not listed is unknown.

Main effect
Curling, LiftingSource: retailer filters (Ulta Beauty)
Effects
Curling, Lifting, Lengthening, SeparatingSource: retailer attributes (Sephora)
Formula
Not listed
Waterproof
Not listed
Tubing
Not listed
Brush shape
Not listed
Brush material
Not listed
Smudge-resistant
Not listed
Flake-resistant
Not listed
Removal
Not listed
Sensitive eyes
Not listed
Contact lenses
Not listed
Data confidence
HighSource: 1 of 1 shade has a measured swatch
Source
Sephora, Ulta BeautySource: Checked 5 Nov 2026

Official description

What it is: A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes. What it does: Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits. Research results: In a consumer panel survey of 31 women for 4 weeks: - 97% said it visibly lifts lashes - 87% said it gives long-lasting curl - 94% said eyes look more wide open Beauty Tip: For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! lengthening mascara on top. This product is an Allure Best of Beauty award winner.

Ingredients (21), as published by Sephora
  1. 1Water
  2. 2Paraffin
  3. 3Cera Alba (Beeswax)
  4. 4Polybutene
  5. 5Bis-diglyceryl Polyacyladipate-2
  6. 6Palmatic Acid
  7. 7Stearic Acid
  8. 8Triethanolamine
  9. 9VP
  10. 10Acacia Senegalgum
  11. 11Copernicia Cerifrea (Carnauba Wax)
  12. 12Euphorbia Cerifera (Candeulla) Wax
  13. 13Hydroxyethylcellulose
  14. 14Silica
  15. 15Phenoxyethanol
  16. 16Panthenol
  17. 17Butylene Glycol
  18. 18Caprylyl Glycol
  19. 19Tocopheryl Acetate
  20. 20Align Serine
  21. 21BHT