Go Big or Go Home Volumizing Mascara
Where to buy
Ulta Beauty$25 · 3.8★ (1,954)View at Ulta BeautyShades by colour (1)
Colour family, depth and undertone are standardised from the official description and the swatch colour. Each shade opens its own page with its images, prices and similar shades.
Brand claims
What the brand or retailer states, not tested by Beautler. A claim that is not listed is unknown.
- Main effect
- VolumisingSource: retailer filters (Ulta Beauty)
- Effects
- Volumising, DramaticSource: retailer filters (Ulta Beauty)
- Formula
- Not listed
- Waterproof
- Not listed
- Tubing
- Not listed
- Brush shape
- Not listed
- Brush material
- Traditional bristleSource: the product name or description (Ulta Beauty)
- Smudge-resistant
- Brand claimSource: the product name or description (Ulta Beauty)
- Flake-resistant
- Not listed
- Removal
- Not listed
- Sensitive eyes
- Not listed
- Contact lenses
- Not listed
- Data confidence
- LowSource: 0 of 1 shade has a measured swatch
- Source
- Ulta BeautySource: Checked 5 Nov 2026
Official description
KVD Beauty Go Big or Go Home Volumizing Mascara is an extreme volume vegan mascara with smudge-resistant long wear, powered by plant-based fats. Benefits - Long-wear mascara smoothly glides onto lashes, creating big, blown-out volume with smudge-resistant, all-day wear - High-pigment, true black shade TROOPER BLACK stays saturated until you go home - Custom-designed Fluff Brush: Its wavy fiber bristles catch and coat each lash for fluffy full coverage - Formulated with a vegan blend of olive and sunflower oils (instead of beeswax which is commonly used in mascara) - 100% vegan Features - 97% agreed this product delivers instant volume - 97% this product remained intensely black throughout the day - 97% agreed this product was easy to apply - In a consumer study on 31 volunteers over 24 hours Key Ingredients - Plant-based blend of waxes from olive and sunflower oils provide the base for extreme vegan volume Item 2570776
Ingredients (21), as published by Ulta Beauty
- 1Water
- 2Hydrogenated Olive Oil Stearyl Esters
- 3Stearic Acid
- 4Acrylates
- 5Helianthus Annuus Seed Cera/helianthus Annuus (Sunflower) Seed Wax
- 6Oryza Sativa Cera/oryza Sativa (Rice) Bran Wax
- 7Polybutene
- 8Ricinus Communis Seed Oil/ricinus Communis (Castor) Seed Oil
- 9Polyglyceryl-3 Rice Branate
- 10Propanediol
- 11Glyceryl Stearate
- 12C18-36 Acid Triglyceride
- 13Polyvinyl Stearyl Ether
- 14Aminomethyl Propanediol
- 15Phenoxyethanol
- 16HDI
- 17Methyl Methacrylate Crosspolymer
- 18Sodium Dehydroacetate
- 19Ethylhexylglycerin
- 20Laureth-21
- 21Iron Oxides