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Matte Fluid Eye Paint Aquamarine dupes and alternatives about-face

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Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

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Only showing matches in palette format.

Closest shade match: e.l.f. Cosmetics Perfect 10 Eyeshadow Palette So Bright Now

The equivalent shade: scored on colour, depth, undertone and colour family only.

The match
e.l.f. Cosmetics
So Bright Now
Colour family, undertone and depth: —
Finish and pigmentation: Matte · Opaque

Matched on pan 9.

Shade match
39out of 100
Colour
0
Depth
94
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$11Ulta BeautyUlta Beauty
$6 less (35%)

Your shade $17 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Cyber Chrome

    Matched on pan 2

    Shade match 15
    $16Ulta BeautyUlta Beauty$1 less (6%)

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourSilver rather than greenOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    15
    Finish, pigmentation & format
    83
    Wear & performance
    100
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Silver rather than green · Opaque rather than buildable (pigmentation) · Palette rather than cream (format)

    Medium confidence· Digital match

    View match

Why the closest shade match works

e.l.f. Cosmetics Perfect 10 Eyeshadow Palette in So Bright Now, against about-face Matte Fluid Eye Paint in Aquamarine. Matched on pan 9. Every attribute compared, with its share of the score.

ComparedYour shadeAquamarineClosest shade matchSo Bright NowScore
Shade match55% of overall39
Colour0#4db1c6#9eb183Visibly different colourColour difference 28.4 (0 is identical)
Depth94LightLightSameDepth difference 3.4 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100GreenGreenSameSame colour family
Finish, pigmentation & format30% of overall83
Finish100MatteMatteSameSame matte finish
Pigmentation65BuildableOpaqueSome differenceOpaque rather than buildable
Format35CreamPaletteDifferentPowder rather than cream
Wear & performance10% of overall · 1 of 3 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Crease resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists crease resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 53/100Shade match 39/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Perfect 10 Eyeshadow Palette in So Bright Now.

Same or better

  • $6 less
  • Same finish: matte

Different

  • Visibly different colour
  • Opaque pigmentation instead of buildable
  • Palette format instead of cream
  • Not listed longevity instead of long-wearing

Description and ingredients (information only, not scored)

Weighted ingredient similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptiontealbright colors & warm-tone mattes
BaseSilicone-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy So Bright Now

Best price
$11Ulta BeautyUlta Beauty
$6 less (35%)

Your shade $17 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.