Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
26 of 30 matches
Only showing matches made for combination skin.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $25 at Ulta Beauty · product price; shade not separately priced
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $25 at Ulta Beauty
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $10 moreMatches: Very close colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Medium confidence· Digital match
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta BeautyCosts $45 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimedNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautyUlta BeautyCosts $45 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimedNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautyUlta Beauty(product price)Costs $17 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$1 less (4%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: deep with yellow undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$9 less (36%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than natural finish · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)$1 less (4%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than natural finishNo skin-like finish claimedDoes not claim a lightweight feel
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $34 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimedDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No skin-like finish claimed · Does not claim a lightweight feel
Retailer shade note: deep mahogany
Medium confidence· Digital match
RMS Beauty ReEvolve Natural Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $59 · product priceView at Ulta BeautyUlta BeautyCosts $45 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: No skin-like finish claimedNo long-wear claim
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautySephoraCosts $23 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: dark with warm undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $27 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Contains drying alcohol
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$1 less (4%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than natural finishNo skin-like finish claimedDoes not claim a lightweight feel
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta BeautyCosts $17.50 moreMatches: Same neutral undertoneBoth claim a skin-like finishClaims a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage
Retailer shade note: for deep skin with neutral undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautyUlta Beauty(product price)Costs $33 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for dry skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: dark, cool neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $13 moreMatches: Very close colourBoth claim a skin-like finishBoth claim a lightweight feel
Differences: Slightly deeperSlightly warmer undertoneLight-medium rather than medium coverage
Very close colour · Light-medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Light-medium rather than medium coverage · No long-wear claim
Retailer shade note: honey
Medium confidence· Digital match
Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $30 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishNo long-wear claimNot marketed for dry/normal/oily skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · No long-wear claim · Not marketed for dry/normal/oily skin
Retailer shade note: dark neutral
Medium confidence· Digital match
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $33 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for dry skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deep, warm neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautySephora$1 less (4%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly deeperOlive rather than neutral undertoneNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Olive rather than neutral undertone · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: deep with olive undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $35 moreMatches: Very close colourSame neutral undertone
Differences: Radiant rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $17 moreMatches: Very close colourSame neutral undertoneBoth claim a skin-like finish
Differences: Matte rather than natural finishFull rather than medium coverageNo long-wear claim
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No long-wear claim
Retailer shade note: neutral undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $19 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo skin-like finish claimedDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $35 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $29 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)$6.01 less (24%)Matches: Very close colourSame natural finishClaims transfer resistance
Differences: Full rather than medium coverageNo skin-like finish claimedContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$10.50View at Walmart
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$19.69View at CVS
Walgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonShowing 12 of 24 matches
The closest shade to about-face THE PERFORMER Skin-Focused Foundation D1NEUTRAL (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
24N
$30
8 Neutral
$42
NW50
$30
15 Deep
$36
57N rich
$32
W10.5
$16.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Juvia's Place I Am Magic Velvety Matte Foundation in 240 Lagos, against about-face THE PERFORMER Skin-Focused Foundation in D1NEUTRAL. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I Am Magic Velvety Matte Foundation in 240 Lagos.
6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Makeup By Mario SurrealSkin Natural Finish Foundation in 24 N, against about-face THE PERFORMER Skin-Focused Foundation in D1NEUTRAL. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Makeup By Mario SurrealSkin Natural Finish Foundation in 24 N.
7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Juvia's Place I Am Magic Velvety Matte Foundation 240 Lagos
Ulta BeautyYour shade $25 at Ulta Beauty · product price; shade not separately priced
Makeup By Mario SurrealSkin Natural Finish Foundation 24 N
SephoraYour shade $25 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
