Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
9 of 30 matches
Only showing matches with buildable coverage.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $25 at Ulta Beauty
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
TargetCosts $5 moreMatches: Same neutral undertoneSame natural finishBoth claim a skin-like finish
Differences: Slightly lighterBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetTargetCosts $5 moreMatches: Same neutral undertoneSame natural finishBoth claim a skin-like finish
Differences: Buildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than medium coverage
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at Target
Ulta Beauty(product price)$11 less (44%)Matches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed
Retailer shade note: medium or tan skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Near-identical swatch colourSame natural finishClaims a blurring effect
Differences: Slightly warmer undertoneBuildable rather than medium coverageNo skin-like finish claimed
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin
Retailer shade note: Medium-Tan skin with a golden undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephoraCosts $12 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly warmer undertoneBuildable rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin
Retailer shade note: Medium skin with golden undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephoraCosts $12 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly deeperSlightly warmer undertoneBuildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Buildable rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin
Retailer shade note: Medium-Tan skin with a peachy-golden undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty(product price)$11 less (44%)Matches: Very close colourClaims a blurring effectBoth claim long-wearing
Differences: Slightly warmer undertoneMatte rather than natural finishBuildable rather than medium coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed
Retailer shade note: medium or tan skin tones with a warm pink undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $14.50 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim
Retailer shade note: for medium neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta Beauty
Macy's$39.50View at Macy'sThe closest shade to about-face THE PERFORMER Skin-Focused Foundation M1NEUTRAL (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
7.5 Medium
$36
260N
$24
Sucre D'orge
$36
WN 94 Deep Neutral
$22
Golden
$12
8.5 Medium-Tan
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Huda Beauty Easy Blur Natural Airbrush Foundation in Baklava 340G, against about-face THE PERFORMER Skin-Focused Foundation in M1NEUTRAL. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Huda Beauty Easy Blur Natural Airbrush Foundation in Baklava 340G.
7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
SephoraYour shade $25 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
