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Impeccable Blurring Second-Skin Matte Foundation 4WO dupes and alternatives Anastasia Beverly Hills

Medium · Olive · warm olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 330W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Anastasia Beverly Hills
4WOChange shade
Depth and undertone: Medium · Olive · warm olive
Finish and coverage: Matte · Full coverage
The match
Gucci
330W
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Full coverage
Shade match
94out of 100
Colour
98
Depth
98
Undertone
80
Best price
$69SephoraSephora
Costs $20 more

Your shade $49 at Sephora

SephoraView at Sephora

Closest overall alternative: Live Tinted HUESTICK Complexion Stick 11 Medium

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Anastasia Beverly Hills
4WOChange shade
Depth and undertone: Medium · Olive · warm olive
Finish and coverage: Matte · Full coverage
The match
Live Tinted
11 Medium
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
100
Wear (Wear & performance)
54
Skin (Skin suitability)
84
Match price
$42Ulta BeautyUlta Beauty
$7 less (14%)

Your shade $49 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 90
    $38Ulta BeautyUlta Beauty(product price)$11 less (22%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Warm rather than olive undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Warm rather than olive undertone · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: medium with peach undertones

    Medium confidence· Digital match

    View match
  2. Shade match 92
    $40SephoraSephora$9 less (18%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Warm rather than olive undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Warm rather than olive undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: for medium to tan skin with warm undertones

    High confidence· Digital match

    View match
  3. #5 · TIRTIR

    Mask Fit AI Filter Cushion

    33N MACCHIATO
    Shade match 86
    $25Ulta BeautyUlta Beauty(product price)$24 less (49%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than olive undertoneDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than olive undertone · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: medium deep with neutral undertone

    Medium confidence· Digital match

    View match
  4. #6 · Live Tinted

    HUESTICK Complexion Stick

    10 Medium
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)$7 less (14%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than olive undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than olive undertone · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: neutral undertone

    High confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    245 Radiant Honey
    Shade match 92
    $18.99Ulta BeautyUlta Beauty$30.01 less (61%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Warm rather than olive undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Warm rather than olive undertone · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  6. #8 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC38
    Shade match 93
    $39SephoraSephora$10 less (20%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Warm rather than olive undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    67

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Warm rather than olive undertone · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: medium with peachy golden undertones

    High confidence· Digital match

    View match
  7. Shade match 93
    $45Ulta BeautyUlta Beauty(product price)$4 less (8%)

    Matches: Near-identical swatch colourSame full coverageBoth claim 16-hour wear

    Differences: Warm rather than olive undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    64
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Warm rather than olive undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: level-two medium with a warm undertone

    Medium confidence· Digital match

    View match
  8. #10 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC37
    Shade match 88
    $46Ulta BeautyUlta Beauty(product price)$3 less (6%)

    Matches: Near-identical swatch colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than olive undertoneRadiant rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    57
    Wear & performance
    86
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than olive undertone · Radiant rather than matte finish · No skin-like finish claimed

    Retailer shade note: medium beige with neutral undertone for medium skin

    High confidence· Digital match

    View match
  9. Shade match 77
    $53SephoraSephoraCosts $4 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for combination skin

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination skin

    Retailer shade note: Medium-Deep with Red Undertones

    High confidence· Digital match

    View match
  10. Shade match 91
    $5.60$8Ulta BeautyUlta Beauty$43.40 less (89%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than olive undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than olive undertone · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium or tan skin tones with a neutral warm undertone

    Medium confidence· Digital match

    View match
  11. #13 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW20
    Shade match 88
    $46Ulta BeautyUlta Beauty(product price)$3 less (6%)

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than olive undertoneRadiant rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    57
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than olive undertone · Radiant rather than matte finish · No skin-like finish claimed

    Retailer shade note: warm neutral beige with rosy undertone for light to medium skin

    High confidence· Digital match

    View match
  12. Shade match 90
    $8Ulta BeautyUlta Beauty(product price)$41 less (84%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Warm rather than olive undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Warm rather than olive undertone · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium or tan skin tones with a yellow undertone

    Medium confidence· Digital match

    View match
  13. Shade match 83
    $41Ulta BeautyUlta Beauty$8 less (16%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: medium, cool-neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 88
    $12.99Ulta BeautyUlta Beauty(product price)$36.01 less (73%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than olive undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than olive undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation 4WO (Medium · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    360W

    Rare Beauty Liquid Touch Brightening Concealer, shade 360W

    • Very close colour
    • Medium light · Olive · warm olive undertone

    $24

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4W

    • Looks identical
    • Medium · Warm · golden undertone

    $38

  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.1 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.1 O

    • Very close colour
    • Medium · Olive · neutral olive undertone

    $32

  4. NARS Radiant Creamy Concealer

    Caramel

    NARS Radiant Creamy Concealer, shade Caramel

    • Looks identical
    • Medium · Warm undertone

    $36

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Beech 6

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Beech 6

    • Very close colour
    • Medium · Warm · golden undertone

    $39

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Very close colour
    • Medium light · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 330W, against Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 4WO. Every attribute compared, with its share of the score.

ComparedYour shade4WOClosest shade match330WScore
Shade match55% of overall94
Colour98#cc986b#ca966aLooks identicalColour difference 0.7 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.0
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone80Olive · warm oliveWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared49
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 94/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 330W.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Claims transfer resistance
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Warm rather than olive undertone
  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Live Tinted HUESTICK Complexion Stick in 11 Medium, against Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 4WO. Every attribute compared, with its share of the score.

ComparedYour shade4WOClosest overall alternative11 MediumScore
Shade match55% of overall91
Colour95#cc986b#d19c71Looks identicalColour difference 1.5 (0 is identical)
Depth96MediumMedium lightCloseDepth difference: 2.4
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone80Olive · warm oliveWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 87/100Shade match 91/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Live Tinted HUESTICK Complexion Stick in 11 Medium.

Same or better

  • $7 less
  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Warm rather than olive undertone
  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Where to buy

Closest shade match

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 330W

Best price
$69SephoraSephora
Costs $20 more

Your shade $49 at Sephora

SephoraView at Sephora

Closest overall alternative

Live Tinted HUESTICK Complexion Stick 11 Medium

Match price
$42Ulta BeautyUlta Beauty
$7 less (14%)

Your shade $49 at Sephora · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.