Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$20Ulta Beauty(product price)$49 less (71%)4.5 (18)
Matches: Very close colour· Same natural finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
81
Finish & visual result
93
Wear & performance
61
Skin suitability
30
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/oily skin
Retailer shade note: warm, golden brown that pops on undertones with sunlit depth
$42Ulta Beauty(product price)$27 less (39%)4.1 (385)
Matches: Same neutral undertone· Both claim transfer resistance· Claims colour stability
Differences: Radiant rather than natural finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
86
Finish & visual result
62
Wear & performance
70
Skin suitability
84
Close colour · Radiant · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: deep with neutral to red undertone for dark skin
The closest shade to Armani Beauty Luminous Silk Foundation 11.7 (Deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Deep 55 Cool, against Armani Beauty Luminous Silk Foundation in 11.7. Every attribute compared, with its share of the score.
ComparedYour shade11.7Closest shade matchDeep 55 CoolHow they compareScore
Shade match55% of overall90
Colour60%91#92603c#99643cVery close colourColour difference 2.1 (0 is identical)
Depth15%96DeepDeep tanCloseDepth difference: 2.7
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Overall match 84/100Shade match 90/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Tan 078, against Armani Beauty Luminous Silk Foundation in 11.7. Every attribute compared, with its share of the score.
ComparedYour shade11.7Closest overall alternativeTan 078How they compareScore
Shade match55% of overall89
Colour60%88#92603c#985c37Very close colourColour difference 2.6 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.4
Retailer descriptionDeepDeep tanSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared93
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared75
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall30
Skin type100%30Normal, dry, oilyCombination, oilyBoth marketed for oily skin
Overall match 85/100Shade match 89/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$16 less (23%)
