Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
81
Wear & performance
72
Skin suitability
84
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines
$41Ulta Beauty(product price)$28 less (41%)4.3 (1,733)
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Light rather than medium coverage· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
81
Wear & performance
61
Skin suitability
84
Very close colour · Natural · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Light rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: dark to deep with a neutral undertone
$13.99Ulta Beauty(product price)$55.01 less (80%)4.3 (33,167)
Matches: Very close colour· Similar undertone (cool vs neutral)· Same natural finish
Differences: No blurring effect claimed· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
79
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Similar undertone (cool vs neutral)· Same medium coverage
Differences: Radiant rather than natural finish· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
64
Wear & performance
61
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Radiant rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal skin
Retailer shade note: very deep complexion with cool red undertones
Matches: Very close colour· Both claim a blurring effect· Both claim 24-hour wear
Differences: Slightly warmer undertone· Matte rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
78
Finish & visual result
81
Wear & performance
72
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: dark-deep shade, golden undertone
$42Ulta Beauty(product price)$27 less (39%)4.1 (385)
Matches: Same neutral undertone· Both claim transfer resistance· Claims colour stability
Differences: Radiant rather than natural finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
86
Finish & visual result
62
Wear & performance
70
Skin suitability
84
Close colour · Radiant · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: deep with neutral to red undertone for dark skin
Matches: Near-identical swatch colour· Similar undertone (cool vs neutral)· Same medium coverage
Differences: Radiant rather than natural finish· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
70
Wear & performance
58
Skin suitability
0
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/dry/oily skin
The closest shade to Armani Beauty Luminous Silk Foundation 11.7 (Deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Fièra Cosmetics All-in-Wonder Concealer + Foundation in Dark, against Armani Beauty Luminous Silk Foundation in 11.7. Every attribute compared, with its share of the score.
ComparedYour shade11.7Closest shade matchDarkHow they compareScore
Shade match55% of overall98
Colour60%96#92603c#8e603eLooks identicalColour difference 1.2 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.6
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Overall match 86/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Hourglass Ambient Soft Glow Foundation in 15, against Armani Beauty Luminous Silk Foundation in 11.7. Every attribute compared, with its share of the score.
ComparedYour shade11.7Closest overall alternative15How they compareScore
Shade match55% of overall89
Colour60%88#92603c#8f6044Very close colourColour difference 2.5 (0 is identical)
Depth15%100DeepDeepSameDepth difference: 0.3
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Overall match 90/100Shade match 89/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$29.50 less (43%)
