Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $42 at Sephora
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $42 at Sephora
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$23.01 less (55%)Matches: Very close colourSame matte finishSame full coverage
Differences: Contains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $3 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Does not claim not settling into linesContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for light neutral skin with a subtle yellow hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephora$3 less (7%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Not marketed for combination/dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for combination/dry/sensitive skin
Retailer shade note: light medium with neutral golden undertones
High confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephora$3 less (7%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Olive rather than neutral undertoneNot marketed for combination/dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Olive rather than neutral undertone · Not marketed for combination/dry/sensitive skin
Retailer shade note: light with olive undertones
High confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$17 less (40%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Does not claim not settling into linesContains listed fragranceContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light medium with neutral undertone
High confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephora$2 less (5%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Does not claim transfer resistanceDoes not claim a lightweight feelNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: for light to medium skin with warm neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty$1 less (2%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Does not claim transfer resistanceDoes not claim not settling into linesNot marketed for sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: moderately fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Powder Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautyMacy's$41View at Macy'sUlta Beauty$29.01 less (69%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Does not claim transfer resistanceDoes not claim not settling into linesDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beauty$12.99View at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $11 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Medium rather than full coverageDoes not claim transfer resistanceContains listed fragrance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Contains listed fragrance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautySephora$3 less (7%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim transfer resistanceNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: peachy beige with neutral undertone for light to medium skin
High confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $27 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light, neutral pink
High confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraUlta Beauty(product price)$23.01 less (55%)Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance
Differences: Natural rather than matte finishDoes not claim not settling into linesContains listed fragrance
Looks identical · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$19.69View at CVS
Walgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$1 less (2%)Matches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines
Looks identical · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: moderately fair, warm neutral undertone
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyWalmart$30.03 less (72%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneDoes not claim transfer resistanceDoes not claim not settling into lines
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartUlta Beauty(product price)$29.01 less (69%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$23.01 less (55%)Matches: Very close colourSame full coverageBoth claim transfer resistance
Differences: Natural rather than matte finishDoes not claim not settling into linesContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Amazon$14.97View at AmazonWalmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensSephoraCosts $6 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/sensitive skin
Retailer shade note: for light medium skintones with neutral undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephora$5 less (12%)Matches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: Light-Medium skin with a neutral undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty(product price)$24.01 less (57%)Matches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Radiant rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines
Looks identical · Radiant · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at WalmartTarget$13.99View at TargetWalgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta BeautyCVS$17.99View at CVSWalmart$27.03 less (64%)Matches: Near-identical swatch colourSame matte finish
Differences: Slightly warmer undertoneBuildable rather than full coverageNo long-wear claim
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetWalgreens$15.99View at WalgreensCVS$15.99View at CVSUlta BeautySame priceMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephoraCosts $18 moreMatches: Near-identical swatch colourClaims a blurring effectBoth claim transfer resistance
Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: light with warm undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$20 less (48%)Matches: Near-identical swatch colourSame neutral undertone
Differences: Natural rather than matte finishBuildable rather than full coverageNo long-wear claim
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautyUlta BeautyCosts $13 moreMatches: Near-identical swatch colourSame full coverageAdds SPF 15
Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines
Looks identical · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beauty$55View at Ulta BeautyUlta Beauty(product price)$26 less (62%)Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish
Differences: Slightly warmer undertoneMedium rather than full coverageNo long-wear claim
Looks identical · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $11 moreMatches: Near-identical swatch colourBoth claim 24-hour wearBoth claim transfer resistance
Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light with warm yellow undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)$26 less (62%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Slightly cooler undertoneMedium rather than full coverageNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $4 moreMatches: Near-identical swatch colourSame full coverageClaims a blurring effect
Differences: Slightly warmer undertoneRadiant rather than matte finish
Looks identical · Radiant · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than matte finish
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Light 27 Neutral (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
5
$42
Sepia 5
$39
3N Neutral
$42
Light/Medium 2.5N
$31
11 Light Neutral
$32
375 Latte
$15.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
MAC Cosmetics Studio Fix Powder Plus Foundation in NW18, against bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Light 27 Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix Powder Plus Foundation in NW18.
10 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC17, against bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Light 27 Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC17.
5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Fix Powder Plus Foundation NW18
SephoraYour shade $42 at Sephora
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC17
SephoraYour shade $42 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
