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The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 004 dupes and alternatives Basma

Very deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches cruelty-free.

  • 21 matches have no cruelty-free claim listed and are not shown.

Closest shade matchClosest overall alternative: Milani Conceal + Perfect 2-in-1 Foundation Cool Espresso

The equivalent shade and the most similar foundation overall.

Your shade
Basma
004Change shade
Depth and undertone: Very deep · Cool
Finish and coverage: Natural · Full coverage
The match
Milani
Cool Espresso
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Full coverage
Overall match
79out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
68
Wear (Wear & performance)
70
Skin (Skin suitability)
50
Shade match
89out of 100
Colour
83
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$11.97WalmartWalmart
$28.03 less (70%)

Your shade $40 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    29.5N
    Shade match 78
    $48SephoraSephoraCosts $8 more

    Matches: Same natural finishBoth claim long-wearingBoth claim colour stability

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    72
    Wear & performance
    100
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No skin-like finish claimed · Not marketed for oily skin

    Retailer shade note: dark deep with neutral undertone

    High confidence· Digital match

    View match
  2. #3 · ILIA

    True Skin Serum Foundation

    Macquarie SF13
    Shade match 71
    $56SephoraSephoraCosts $16 more

    Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterNeutral rather than cool undertoneMedium rather than full coverage

    Score details
    Shade match
    71
    Finish & visual result
    93
    Wear & performance
    85
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Medium rather than full coverage · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: extra deep with neutral undertones

    High confidence· Digital match

    View match
  3. Shade match 79
    $50SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame natural finishClaims a blurring effect

    Differences: Slightly lighterMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    79
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    28

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/oily skin

    Retailer shade note: Extra deep with cool undertones

    High confidence· Digital match

    View match
  4. #5 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Deep Neutral 1
    Shade match 72
    $42Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same full coverageBoth claim long-wearingClaims transfer resistance

    Differences: Slightly lighterNeutral rather than cool undertoneRadiant rather than natural finish

    Score details
    Shade match
    72
    Finish & visual result
    68
    Wear & performance
    85
    Skin suitability
    84

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Radiant rather than natural finish · No skin-like finish claimed

    Retailer shade note: very deep with neutral to red undertone for very rich skin

    Medium confidence· Digital match

    View match
  5. #6 · ILIA

    True Skin Serum Foundation

    Flores SF13.5
    Shade match 62
    $56SephoraSephoraCosts $16 more

    Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    62
    Finish & visual result
    93
    Wear & performance
    85
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: extra deep with golden undertones

    High confidence· Digital match

    View match
  6. Shade match 78
    $11.97WalmartWalmart$28.03 less (70%)

    Matches: Similar undertone (neutral vs cool)Same full coverageBoth claim long-wearing

    Differences: Slightly lighterMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    68
    Wear & performance
    70
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  7. Shade match 78
    $11.97WalmartWalmart$28.03 less (70%)

    Matches: Same cool undertoneSame full coverageBoth claim long-wearing

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    78
    Finish & visual result
    68
    Wear & performance
    70
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  8. #9 · Naked Sundays

    BeautyScreen Peptide Foundation Tint SPF 50

    Shade 10
    Shade match 74
    $38Ulta BeautyUlta Beauty(product price)$2 less (5%)

    Matches: Similar undertone (neutral vs cool)Both claim a skin-like finishBoth claim a lightweight feel

    Differences: Light-medium rather than full coverageNo long-wear claimDoes not claim colour stability

    Score details
    Shade match
    74
    Finish & visual result
    76
    Wear & performance
    55
    Skin suitability
    84

    Slight colour difference · Light-medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Light-medium rather than full coverage · No long-wear claim · Does not claim colour stability

    Retailer shade note: deep

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 004 (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Anise 11.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Anise 11.5

    • Close colour
    • Very deep · Cool · rosy undertone

    $39

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    25C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 25C

    • Close colour
    • Very deep · Cool undertone

    $30

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Spiced Rum

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Spiced Rum

    • Slight colour difference
    • Very deep · Cool · rosy undertone

    $36

  4. Tarte Shape Tape Full Coverage Matte Concealer

    60N mahogany

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60N mahogany

    • Slight colour difference
    • Very deep · Cool undertone

    $32

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R76

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R76

    • Slight colour difference
    • Very deep · Cool undertone

    $35

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.5 N

    • Slight colour difference
    • Very deep · Neutral undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milani Conceal + Perfect 2-in-1 Foundation in Cool Espresso, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 004. Every attribute compared, with its share of the score.

ComparedYour shade004Closest matchCool EspressoScore
Shade match55% of overall89
Colour83#7d382d#70392cClose colourColour difference 3.3 (0 is identical)
Depth96Very deepVery deepSameDepth difference: 2.7
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared70
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Normal, dry, oilyNot publishedSkin-type suitability not published for one product
Overall match 79/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect 2-in-1 Foundation in Cool Espresso.

Same or better

  • $28.03 less
  • Same cool undertone
  • Same full coverage
  • Both claim long-wearing

Different

  • Small colour difference on the swatch
  • Matte finish instead of natural
  • No skin-like finish claimed
  • Does not claim colour stability
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high

Where to buy Cool Espresso

Best price
$11.97WalmartWalmart
$28.03 less (70%)

Your shade $40 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.