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The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 009 dupes and alternatives Basma

Deep tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation 65 Toffee

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Basma
009Change shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Natural · Full coverage
The match
Sephora Collection
65 Toffee
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Natural · Light coverage
Shade match
86out of 100
Colour
79
Depth
91
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$22SephoraSephora
$18 less (45%)

Your shade $40 at Sephora

Closest overall alternative: Juvia's Place I am Magic Powder Foundation Cabo - Medium 1

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Basma
009Change shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Natural · Full coverage
The match
Juvia's Place
Cabo - Medium 1
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Full coverage
Overall match
76out of 100
Shade (Shade match)
76
Finish (Finish & visual result)
68
Wear (Wear & performance)
85
Skin (Skin suitability)
84
Match price
$20Ulta BeautyUlta Beauty
$20 less (50%)

Your shade $40 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 85
    $39.50Ulta BeautyUlta Beauty(product price)$0.50 less (1%)

    Matches: Very close colourClaims a blurring effectClaims not settling into lines

    Differences: Neutral rather than warm undertoneMatte rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    58
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability

    Retailer shade note: for deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  2. #4 · Kylie Cosmetics

    Natural Blur Powder Foundation

    10N
    Shade match 74
    $38Ulta BeautyUlta Beauty(product price)$2 less (5%)

    Matches: Claims a blurring effectClaims not settling into linesBoth claim colour stability

    Differences: Neutral rather than warm undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    58
    Wear & performance
    74
    Skin suitability
    90

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed

    Retailer shade note: deep with neutral, subtle warm undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 009 (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.2 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.2 W

    • Close colour
    • Deep tan · Warm · golden undertone

    $32

  2. Tarte Shape Tape Full Coverage Matte Concealer

    49W tan-deep warm

    Tarte Shape Tape Full Coverage Matte Concealer, shade 49W tan-deep warm

    • Close colour
    • Deep tan · Warm undertone

    $32

  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    10

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 10

    • Close colour
    • Deep tan · Warm · golden undertone

    $42

  4. Maybelline Fit Me Natural Finish Concealer

    055 Hazelnut

    Maybelline Fit Me Natural Finish Concealer, shade 055 Hazelnut

    • Close colour
    • Deep tan

    $10.99

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey

    • Slight colour difference
    • Deep tan · Warm undertone

    $30

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Umber 9

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Umber 9

    • Slight colour difference
    • Deep tan · Warm · peach undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation in 65 Toffee, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 009. Every attribute compared, with its share of the score.

ComparedYour shade009Closest shade match65 ToffeeScore
Shade match55% of overall86
Colour79#b2664a#a66140Close colourColour difference 3.8 (0 is identical)
Depth91Deep tanDeep tanSameDepth difference: 4.2
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall55
Finish100NaturalNaturalSameSame natural finish
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared55
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, oilyNormal, combination, oilyBoth marketed for normal/​oily skin
Overall match 72/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation in 65 Toffee.

Same or better

  • $18 less
  • Same warm undertone
  • Same natural finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Light rather than full coverage
  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim colour stability
  • Not marketed for dry skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs powder-based; silicone high vs moderate

Why the closest overall alternative works

Juvia's Place I am Magic Powder Foundation in Cabo - Medium 1, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 009. Every attribute compared, with its share of the score.

ComparedYour shade009Closest overall alternativeCabo - Medium 1Score
Shade match55% of overall76
Colour75#b2664a#ad6f4eClose colourColour difference 4.2 (0 is identical)
Depth96Deep tanDeep tanSameDepth difference: 2.2
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone65Warm · goldenNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared68
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared85
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​oily skin
Overall match 76/100Shade match 76/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Powder Foundation in Cabo - Medium 1.

Same or better

  • $20 less
  • Same full coverage
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Neutral rather than warm undertone
  • Matte finish instead of natural
  • No skin-like finish claimed
  • Does not claim colour stability

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation 65 Toffee

Best price
$22SephoraSephora
$18 less (45%)

Your shade $40 at Sephora

Closest overall alternative

Juvia's Place I am Magic Powder Foundation Cabo - Medium 1

Match price
$20Ulta BeautyUlta Beauty
$20 less (50%)

Your shade $40 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.