The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 009 dupes and alternatives Basma
4.5 (686)·Deep tan · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$39.50Ulta Beauty(product price)$0.50 less (1%)4.6 (919)
Matches: Very close colour· Claims a blurring effect· Claims not settling into lines
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Buildable rather than full coverage
Score details
Shade match
85
Finish & visual result
58
Wear & performance
51
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability
Retailer shade note: for deep neutral skin with a peach hue
The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 009 (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation in 65 Toffee, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 009. Every attribute compared, with its share of the score.
ComparedYour shade009Closest shade match65 ToffeeHow they compareScore
Shade match55% of overall86
Colour60%79#b2664a#a66140Close colourColour difference 3.8 (0 is identical)
Coverage30%20FullLightDifferentLight coverage rather than full
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared55
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyNormal, combination, oilyBoth marketed for normal/oily skin
Overall match 72/100Shade match 86/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Juvia's Place I am Magic Powder Foundation in Cabo - Medium 1, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 009. Every attribute compared, with its share of the score.
ComparedYour shade009Closest overall alternativeCabo - Medium 1How they compareScore
Shade match55% of overall76
Colour60%75#b2664a#ad6f4eClose colourColour difference 4.2 (0 is identical)
Overall match 76/100Shade match 76/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.