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The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 13 dupes and alternatives Basma

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: R.E.M. Beauty Sweetener Foundation medium 10 w

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Basma
13Change shade
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Full coverage
The match
R.E.M. Beauty
medium 10 w
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Buildable coverage
Shade match
92out of 100
Colour
87
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$35Ulta BeautyUlta Beauty
$5 less (13%)

Your shade $40 at Sephora · product price; shade not separately priced

Closest overall alternative: bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Neutral Tan 21

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Basma
13Change shade
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Full coverage
The match
bareMinerals
Neutral Tan 21
Depth and undertone: Medium · Warm · golden
Finish and coverage: Matte · Buildable coverage
Overall match
73out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
58
Wear (Wear & performance)
51
Skin (Skin suitability)
84
Match price
$39.50Ulta BeautyUlta Beauty
$0.50 less (1%)

Your shade $40 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    Infallible Cushion Foundation

    300 Cool
    Shade match 75
    $19.99Ulta BeautyUlta Beauty$20.01 less (50%)

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    70
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Buildable rather than full coverage · Does not claim colour stability

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 13 (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    47H tan-deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 47H tan-deep honey

    • Close colour
    • Medium · Warm · peach undertone

    $32

  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Very close colour
    • Medium · Neutral undertone

    $12

  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11.5 Tan

    • Close colour
    • Medium light · Warm undertone

    $36

  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    395 Walnut

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 395 Walnut

    • Close colour
    • Medium

    $15.99

  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 08 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 08 W

    • Slight colour difference
    • Medium · Warm · golden undertone

    $32

  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    410

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 410

    • Slight colour difference
    • Medium · Warm · golden undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

R.E.M. Beauty Sweetener Foundation in medium 10 w, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 13. Every attribute compared, with its share of the score.

ComparedYour shade13Closest shade matchmedium 10 wScore
Shade match55% of overall92
Colour87#e3926c#d6906bVery close colourColour difference 2.7 (0 is identical)
Depth95MediumMediumSameDepth difference: 2.9
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type0Normal, dry, oilyCombinationMarketed for different skin types
Overall match 71/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To R.E.M. Beauty Sweetener Foundation in medium 10 w.

Same or better

  • $5 less
  • Very close colour
  • Same warm undertone
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Claims not settling into lines

Different

  • Matte finish instead of natural
  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • Not marketed for normal/dry/oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Neutral Tan 21, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 13. Every attribute compared, with its share of the score.

ComparedYour shade13Closest overall alternativeNeutral Tan 21Score
Shade match55% of overall84
Colour77#e3926c#d18e66Close colourColour difference 4.1 (0 is identical)
Depth90MediumMediumSameDepth difference: 4.5
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​oily skin
Overall match 73/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Neutral Tan 21.

Same or better

  • $0.50 less
  • Same warm undertone
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Matte finish instead of natural
  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim colour stability

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapOil-based vs powder-based; silicone high vs none

Where to buy

Closest shade match

R.E.M. Beauty Sweetener Foundation medium 10 w

Match price
$35Ulta BeautyUlta Beauty
$5 less (13%)

Your shade $40 at Sephora · product price; shade not separately priced

Closest overall alternative

bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Neutral Tan 21

Match price
$39.50Ulta BeautyUlta Beauty
$0.50 less (1%)

Your shade $40 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.