The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 13 dupes and alternatives Basma
4.5 (686)·Medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Both claim long-wearing· Claims not settling into lines
Differences: Neutral rather than warm undertone· Radiant rather than natural finish· Buildable rather than full coverage
Score details
Shade match
85
Finish & visual result
61
Wear & performance
63
Skin suitability
84
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel
$39.50Ulta Beauty(product price)$0.50 less (1%)4.6 (919)
Matches: Same warm undertone· Claims a blurring effect· Claims not settling into lines
Differences: Slightly deeper· Matte rather than natural finish· Buildable rather than full coverage
Score details
Shade match
84
Finish & visual result
58
Wear & performance
51
Skin suitability
84
Close colour · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability
Retailer shade note: for medium deep warm skin with a golden hue
The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 13 (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
R.E.M. Beauty Sweetener Foundation in medium 10 w, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 13. Every attribute compared, with its share of the score.
ComparedYour shade13Closest shade matchmedium 10 wHow they compareScore
Shade match55% of overall92
Colour60%87#e3926c#d6906bVery close colourColour difference 2.7 (0 is identical)
Depth15%95MediumMediumSameDepth difference: 2.9
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type100%0Normal, dry, oilyCombinationMarketed for different skin types
Overall match 71/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Well People Skinforia Serum Foundation in 26 Medium Warm, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 13. Every attribute compared, with its share of the score.
ComparedYour shade13Closest overall alternative26 Medium WarmHow they compareScore
Shade match55% of overall80
Colour60%—not comparable#e3926cNo swatchNot comparedNo swatch colour on one side
Depth15%95MediumMediumSameDepth difference: 3.1
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Overall match 85/100Shade match 80/100Low confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Target$10 less (25%)
View at Sephora
