The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 12 dupes and alternatives Basma
4.5 (686)·Medium tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$15.99Ulta Beauty(product price)$24.01 less (60%)4.5 (1,466)
Matches: Very close colour· Both claim long-wearing· Claims not settling into lines
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Buildable rather than full coverage
Score details
Shade match
87
Finish & visual result
61
Wear & performance
63
Skin suitability
84
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel
Retailer shade note: medium-deep with neutral undertones
$39.50Ulta Beauty(product price)$0.50 less (1%)4.6 (919)
Matches: Claims a blurring effect· Claims not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Buildable rather than full coverage
Score details
Shade match
78
Finish & visual result
58
Wear & performance
51
Skin suitability
84
Close colour · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability
Retailer shade note: for medium deep rich neutral skin with a peach hue
The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 12 (Medium tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
L'Oréal Paris Infallible Cushion Foundation in 320 Cool, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 12. Every attribute compared, with its share of the score.
ComparedYour shade12Closest match320 CoolHow they compareScore
Shade match55% of overall91
Colour60%85#d07c57#ce8257Close colourColour difference 3.0 (0 is identical)
Overall match 81/100Shade match 91/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$24.01 less (60%)
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