The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 20 dupes and alternatives Basma
4.5 (686)·Light medium · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$19.99Ulta Beauty(product price)$20.01 less (50%)4.3 (275)
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Buildable rather than full coverage
Score details
Shade match
87
Finish & visual result
70
Wear & performance
63
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Buildable rather than full coverage · Does not claim colour stability
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Described as medium, yours as tan· Neutral rather than warm undertone· Buildable rather than full coverage
Score details
Shade match
40
Finish & visual result
73
Wear & performance
85
Skin suitability
100
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Described as medium, yours as tan · Neutral rather than warm undertone · Buildable rather than full coverage · No skin-like finish claimed · Does not claim colour stability
Retailer shade note: Medium skin with a neutral undertone
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as tan
Matches: Very close colour· Similar undertone (neutral vs warm)· Same natural finish
Differences: Described as light medium, yours as tan· Buildable rather than full coverage· No skin-like finish claimed
Score details
Shade match
40
Finish & visual result
73
Wear & performance
85
Skin suitability
100
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Described as light medium, yours as tan · Buildable rather than full coverage · No skin-like finish claimed · Does not claim colour stability
Retailer shade note: Light-Medium skin with a pinky-beige undertone
Low confidence· Digital matchRetailer descriptions disagree: described as light medium, yours as tan
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Described as light medium, yours as tan· Neutral rather than warm undertone· Buildable rather than full coverage
Score details
Shade match
40
Finish & visual result
73
Wear & performance
85
Skin suitability
100
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Described as light medium, yours as tan · Neutral rather than warm undertone · Buildable rather than full coverage · No skin-like finish claimed · Does not claim colour stability
Retailer shade note: Light-Medium skin with a neutral undertone
Low confidence· Digital matchRetailer descriptions disagree: described as light medium, yours as tan
The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 20 (Light medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tarte Timeless Hydrating Foundation in 29N Light-Medium Neutral, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 20. Every attribute compared, with its share of the score.
ComparedYour shade20Closest shade match29N Light-Medium NeutralHow they compareScore
Shade match55% of overall88
Colour60%96#ecaf87#eeb389Looks identicalColour difference 1.3 (0 is identical)
Overall match 81/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Well People Skinforia Serum Foundation in 16 Light Neutral, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 20. Every attribute compared, with its share of the score.
ComparedYour shade20Closest overall alternative16 Light NeutralHow they compareScore
Shade match55% of overall80
Colour60%—not comparable#ecaf87No swatchNot comparedNo swatch colour on one side
Overall match 85/100Shade match 80/100Low confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Target$10 less (25%)
Sephora
