The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 20 dupes and alternatives Basma
4.5 (686)·Light medium · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
67
Wear & performance
85
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for oily skin · Contains drying alcohol
$11.99Ulta Beauty(product price)$28.01 less (70%)4.4 (182,841)
Matches: Very close colour· Same warm undertone· Both claim a lightweight feel
Differences: Matte rather than natural finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
54
Wear & performance
70
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol
Matches: Very close colour· Same warm undertone· Same full coverage
Differences: Matte rather than natural finish· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
94
Finish & visual result
64
Wear & performance
58
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium to tan skin with warm, golden undertones
$24Ulta Beauty(product price)$16 less (40%)3.9 (396)
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim long-wearing
Differences: Radiant rather than natural finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
54
Wear & performance
70
Skin suitability
84
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
$11.99Ulta Beauty(product price)$28.01 less (70%)4.4 (182,841)
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Both claim a lightweight feel
Differences: Matte rather than natural finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
94
Finish & visual result
54
Wear & performance
70
Skin suitability
67
Looks identical · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol
$19.99Ulta Beauty(product price)$20.01 less (50%)4.3 (275)
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Buildable rather than full coverage
Score details
Shade match
87
Finish & visual result
70
Wear & performance
63
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Buildable rather than full coverage · Does not claim colour stability
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Same natural finish
Differences: Medium rather than full coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
95
Finish & visual result
73
Wear & performance
51
Skin suitability
0
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Not marketed for normal/dry/oily skin
Matches: Same full coverage· Claims a blurring effect· Both claim long-wearing
Differences: Slightly lighter· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
80
Finish & visual result
64
Wear & performance
70
Skin suitability
84
Colour not compared · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel
Matches: Very close colour· Similar undertone (neutral vs warm)· Same natural finish
Differences: Light rather than full coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
91
Finish & visual result
61
Wear & performance
40
Skin suitability
50
Very close colour · Natural · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Light rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel
Matches: Very close colour· Both claim a skin-like finish· Claims transfer resistance
Differences: Slightly cooler undertone· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
77
Finish & visual result
75
Wear & performance
58
Skin suitability
84
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than full coverage · Does not claim colour stability · Contains drying alcohol
Matches: Very close colour· Claims a blurring effect· Claims not settling into lines
Differences: Neutral rather than warm undertone· Radiant rather than natural finish· Medium rather than full coverage
Score details
Shade match
86
Finish & visual result
52
Wear & performance
51
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin · Contains drying alcohol
Differences: Slightly deeper· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
74
Finish & visual result
72
Wear & performance
40
Skin suitability
90
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Matches: Same full coverage· Claims a blurring effect· Both claim long-wearing
Differences: Slightly deeper· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
58
Finish & visual result
64
Wear & performance
70
Skin suitability
84
Colour not compared · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel
Differences: Slightly lighter· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
54
Finish & visual result
72
Wear & performance
40
Skin suitability
90
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Described as medium, yours as tan· Neutral rather than warm undertone· Buildable rather than full coverage
Score details
Shade match
40
Finish & visual result
73
Wear & performance
85
Skin suitability
100
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Described as medium, yours as tan · Neutral rather than warm undertone · Buildable rather than full coverage · No skin-like finish claimed · Does not claim colour stability
Retailer shade note: Medium skin with a neutral undertone
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as tan
Matches: Very close colour· Similar undertone (neutral vs warm)· Same natural finish
Differences: Described as light medium, yours as tan· Buildable rather than full coverage· No skin-like finish claimed
Score details
Shade match
40
Finish & visual result
73
Wear & performance
85
Skin suitability
100
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Described as light medium, yours as tan · Buildable rather than full coverage · No skin-like finish claimed · Does not claim colour stability
Retailer shade note: Light-Medium skin with a pinky-beige undertone
Low confidence· Digital matchRetailer descriptions disagree: described as light medium, yours as tan
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Described as light medium, yours as tan· Neutral rather than warm undertone· Buildable rather than full coverage
Score details
Shade match
40
Finish & visual result
73
Wear & performance
85
Skin suitability
100
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Described as light medium, yours as tan · Neutral rather than warm undertone · Buildable rather than full coverage · No skin-like finish claimed · Does not claim colour stability
Retailer shade note: Light-Medium skin with a neutral undertone
Low confidence· Digital matchRetailer descriptions disagree: described as light medium, yours as tan
Matches: Near-identical swatch colour· Same natural finish· Both claim a skin-like finish
Differences: Described as fair, yours as tan· Neutral rather than warm undertone· Medium rather than full coverage
Score details
Shade match
40
Finish & visual result
86
Wear & performance
67
Skin suitability
67
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Described as fair, yours as tan · Neutral rather than warm undertone · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: fair with neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as tan
The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 20 (Light medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Medium Tan, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 20. Every attribute compared, with its share of the score.
ComparedYour shade20Closest matchMedium TanHow they compareScore
Shade match55% of overall97
Colour60%96#ecaf87#e7ac87Looks identicalColour difference 1.2 (0 is identical)
Overall match 90/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Target$10 less (25%)
