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The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 005 dupes and alternatives Basma

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: ILIA Super Serum Skin Tint SPF 40 Miho ST17

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Basma
005Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
The match
ILIA
Miho ST17
Depth and undertone: Deep · Neutral · neutral pink
Finish and coverage: Radiant · Light coverage
Shade match
92out of 100
Colour
94
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $8 more

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative: ILIA True Skin Serum Foundation Macquarie SF13

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Basma
005Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
The match
ILIA
Macquarie SF13
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
88out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
93
Wear (Wear & performance)
85
Skin (Skin suitability)
60
Best price
$56SephoraSephora
Costs $16 more

Your shade $40 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $48Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same neutral undertoneSame natural finishSame full coverage

    Differences: No skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    86
    Wear & performance
    74
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: Deep - Neutral with warm undertones

    High confidence· Digital match

    View match
  2. #4 · ILIA

    True Skin Serum Foundation

    Kapiti SF12
    Shade match 81
    $56SephoraSephoraCosts $16 more

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Medium rather than full coverageDoes not claim colour stabilityNot marketed for oily skin

    Score details
    Shade match
    81
    Finish & visual result
    93
    Wear & performance
    85
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: very deep with red golden undertones

    High confidence· Digital match

    View match
  3. #5 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    29.5N
    Shade match 83
    $48SephoraSephoraCosts $8 more

    Matches: Same neutral undertoneSame natural finishBoth claim long-wearing

    Differences: Medium rather than full coverageNo skin-like finish claimedNot marketed for oily skin

    Score details
    Shade match
    83
    Finish & visual result
    72
    Wear & performance
    100
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Not marketed for oily skin

    Retailer shade note: dark deep with neutral undertone

    High confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible Cushion Foundation

    384 Neutral
    Shade match 91
    $19.99Ulta BeautyUlta Beauty(product price)$20.01 less (50%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishBuildable rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · Does not claim colour stability

    High confidence· Digital match

    View match
  5. Shade match 90
    $58SephoraSephoraCosts $18 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Buildable rather than full coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Buildable rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: dark skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  6. #8 · about-face

    THE PERFORMER Skin-Focused Foundation

    D2COOL
    Shade match 74
    $25Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperSlightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    93
    Wear & performance
    85
    Skin suitability
    90

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Medium rather than full coverage · Does not claim colour stability

    Retailer shade note: deep with cool red undertones

    Medium confidence· Digital match

    View match
  7. #9 · NARS

    Light Reflecting Foundation

    Timaru
    Shade match 84
    $55SephoraSephoraCosts $15 more

    Matches: Same neutral undertoneSame natural finishClaims a blurring effect

    Differences: Medium rather than full coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    85
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: D4.5 - deep with neutral undertone

    High confidence· Digital match

    View match
  8. #10 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    220 Dakar
    Shade match 87
    $24Ulta BeautyUlta Beauty(product price)$16 less (40%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    74
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: for deep dark skin w/ warm undertones

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    530 Deep Amber
    Shade match 78
    $18.99Ulta BeautyUlta Beauty(product price)$21.01 less (53%)

    Matches: Same natural finishSame full coverageClaims transfer resistance

    Differences: No skin-like finish claimedContains listed fragranceContains drying alcohol

    Score details
    Shade match
    78
    Finish & visual result
    86
    Wear & performance
    74
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No skin-like finish claimed · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. #12 · Charlotte Tilbury

    Airbrush Flawless Foundation

    14 Neutral
    Shade match 86
    $52SephoraSephoraCosts $12 more

    Matches: Same neutral undertoneBoth claim a skin-like finishClaims a blurring effect

    Differences: Matte rather than natural finishMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    74
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: deep with neutral undertones

    High confidence· Digital match

    View match
  11. #13 · Too Faced

    Born This Way Soft Matte Foundation

    Maple
    Shade match 85
    $48SephoraSephoraCosts $8 more

    Matches: Same neutral undertoneBoth claim a skin-like finishClaims not settling into lines

    Differences: Matte rather than natural finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    85
    Finish & visual result
    75
    Wear & performance
    74
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: deep with neutral undertones

    High confidence· Digital match

    View match
  12. #14 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    150 Kano
    Shade match 86
    $24Ulta BeautyUlta Beauty(product price)$16 less (40%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    68
    Wear & performance
    74
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: for deep dark skin w/ a warm undertone

    Medium confidence· Digital match

    View match
  13. #15 · Sephora Collection

    Best Skin Ever Liquid Foundation

    35P
    Shade match 80
    $24SephoraSephora$16 less (40%)

    Matches: Same natural finishBoth claim long-wearingClaims transfer resistance

    Differences: Slightly cooler undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    74
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: deep with pink undertones

    High confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    420 Deep Neutral
    Shade match 82
    $18.99Ulta BeautyUlta Beauty(product price)$21.01 less (53%)

    Matches: Same neutral undertoneBoth claim a skin-like finishClaims transfer resistance

    Differences: Matte rather than natural finishMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    82
    Finish & visual result
    75
    Wear & performance
    58
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  15. #17 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Espresso
    Shade match 84
    $11.97WalmartWalmart$28.03 less (70%)

    Matches: Same neutral undertoneSame full coverageBoth claim long-wearing

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    84
    Finish & visual result
    68
    Wear & performance
    70
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  16. Shade match 79
    $40SephoraSephoraSame price

    Matches: Same natural finishBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly cooler undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    79
    Finish & visual result
    86
    Wear & performance
    55
    Skin suitability
    56

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: deep skin tones with cool undertones

    Medium confidence· Digital match

    View match
  17. #19 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NN 8
    Shade match 80
    $51.50Ulta BeautyUlta Beauty(product price)Costs $11.50 more

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Slightly lighterLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    55
    Skin suitability
    84

    Close colour · Natural · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Light rather than full coverage · No long-wear claim · Does not claim colour stability

    Retailer shade note: Neutral

    Medium confidence· Digital match

    View match
  18. #20 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    205 Tanzania
    Shade match 80
    $24Ulta BeautyUlta Beauty(product price)$16 less (40%)

    Matches: Same full coverageBoth claim long-wearingClaims not settling into lines

    Differences: Slightly cooler undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    68
    Wear & performance
    74
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: for deep dark skin w/ a cool undertone

    Medium confidence· Digital match

    View match
  19. #21 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 36
    Shade match 81
    $46.90Ulta BeautyUlta Beauty(product price)Costs $6.90 more

    Matches: Claims a blurring effectBoth claim long-wearingBoth claim a lightweight feel

    Differences: Slightly deeperMatte rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    58
    Wear & performance
    85
    Skin suitability
    84

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  20. Shade match 84
    $69SephoraSephoraCosts $29 more

    Matches: Same neutral undertoneSame full coverageClaims transfer resistance

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    84
    Finish & visual result
    68
    Wear & performance
    63
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deep with neutral undertones

    High confidence· Digital match

    View match
  21. Shade match 79
    $54SephoraSephoraCosts $14 more

    Matches: Same natural finishClaims a blurring effectClaims not settling into lines

    Differences: Slightly deeperSlightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    67
    Wear & performance
    74
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Medium rather than full coverage · No skin-like finish claimed

    Retailer shade note: deep with cool undertones

    High confidence· Digital match

    View match
  22. Shade match 82
    $50SephoraSephoraCosts $10 more

    Matches: Same neutral undertoneSame natural finishClaims a blurring effect

    Differences: Medium rather than full coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    28

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/oily skin

    Retailer shade note: Very deep with neutral undertones

    High confidence· Digital match

    View match
  23. #25 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    200 Kenya
    Shade match 78
    $24Ulta BeautyUlta Beauty(product price)$16 less (40%)

    Matches: Same full coverageBoth claim long-wearingClaims not settling into lines

    Differences: Slightly warmer undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    68
    Wear & performance
    74
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: for deep dark skin w/ a warm golden undertone

    Medium confidence· Digital match

    View match
  24. #26 · NARS

    Light Reflecting Foundation

    Namibia
    Shade match 75
    $55SephoraSephoraCosts $15 more

    Matches: Same natural finishClaims a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    75
    Finish & visual result
    73
    Wear & performance
    85
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: D4 - deep with warm undertones, and a red tone

    High confidence· Digital match

    View match
  25. Shade match 85
    $55SephoraSephoraCosts $15 more

    Matches: Same neutral undertoneSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    85
    Finish & visual result
    64
    Wear & performance
    63
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin

    Retailer shade note: D4.5 - Deep with neutral undertone

    High confidence· Digital match

    View match
  26. #28 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    400 Deep Cool
    Shade match 79
    $18.99Ulta BeautyUlta Beauty$21.01 less (53%)

    Matches: Both claim a skin-like finishClaims transfer resistanceClaims not settling into lines

    Differences: Slightly cooler undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    75
    Wear & performance
    58
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than full coverage · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  27. #29 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    320 Zaria
    Shade match 77
    $24Ulta BeautyUlta Beauty(product price)$16 less (40%)

    Matches: Same full coverageBoth claim long-wearingClaims not settling into lines

    Differences: Slightly warmer undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    77
    Finish & visual result
    68
    Wear & performance
    74
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: w/ warm slightly red undertones

    Medium confidence· Digital match

    View match
  28. Shade match 74
    $45Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Same full coverageBoth claim a skin-like finishClaims transfer resistance

    Differences: Slightly cooler undertoneMatte rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    74
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: for extra deep cool skin with a red hue

    High confidence· Digital match

    View match
  29. #31 · Maybelline

    Super Stay Lumi-Matte Foundation

    368
    Shade match 80
    $15.99Ulta BeautyUlta Beauty(product price)$24.01 less (60%)

    Matches: Same neutral undertoneSame full coverageClaims transfer resistance

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    80
    Finish & visual result
    68
    Wear & performance
    63
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: neutral warm undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 005 (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    59H rich honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 59H rich honey

    • Very close colour
    • Deep · Warm · peach undertone

    $32

  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Anise 11.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Anise 11.5

    • Close colour
    • Very deep · Cool · rosy undertone

    $39

  3. Maybelline Fit Me Natural Finish Concealer

    065 Coffee

    Maybelline Fit Me Natural Finish Concealer, shade 065 Coffee

    • Close colour
    • Deep · Neutral · neutral pink undertone

    $10.99

  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.5 N

    • Slight colour difference
    • Very deep · Neutral undertone

    $32

  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark/Deep 5.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark/Deep 5.5C

    • Close colour
    • Deep · Cool · pink undertone

    $31

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7N

    • Slight colour difference
    • Very deep · Neutral undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA Super Serum Skin Tint SPF 40 in Miho ST17, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 005. Every attribute compared, with its share of the score.

ComparedYour shade005Closest shade matchMiho ST17Score
Shade match55% of overall92
Colour94#8d4029#8b452dVery close colourColour difference 1.6 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.1
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone85NeutralNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall40
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, oilyNormal, dry, sensitiveBoth marketed for normal/​dry skin
Overall match 70/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Super Serum Skin Tint SPF 40 in Miho ST17.

Same or better

  • Very close colour
  • Same neutral undertone
  • Claims a blurring effect
  • Adds SPF 40

Different

  • Radiant finish instead of natural
  • Light rather than full coverage
  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • Not marketed for oily skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapBoth oil-based; silicone high vs none

Why the closest overall alternative works

ILIA True Skin Serum Foundation in Macquarie SF13, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 005. Every attribute compared, with its share of the score.

ComparedYour shade005Closest overall alternativeMacquarie SF13Score
Shade match55% of overall88
Colour81#8d4029#814530Close colourColour difference 3.5 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.0
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared85
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, oilyNormal, dry, sensitiveBoth marketed for normal/​dry skin
Overall match 88/100Shade match 88/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA True Skin Serum Foundation in Macquarie SF13.

Same or better

  • Same neutral undertone
  • Same natural finish
  • Medium rather than full coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Does not claim colour stability
  • Not marketed for oily skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs unknown-based; silicone high vs high

Where to buy

Closest shade match

ILIA Super Serum Skin Tint SPF 40 Miho ST17

Best price
$48SephoraSephora
Costs $8 more

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative

ILIA True Skin Serum Foundation Macquarie SF13

Best price
$56SephoraSephora
Costs $16 more

Your shade $40 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.