Beautler.Your beauty butler

The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 19 dupes and alternatives Basma

Light medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Fit Me Dewy + Smooth Foundation Sun Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Basma
19Change shade
Depth and undertone: Light medium · Warm
Finish and coverage: Natural · Full coverage
The match
Maybelline
Sun Beige
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
Shade match
93out of 100
Colour
95
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$28.01 less (70%)

Your shade $40 at Sephora · lowest price $9.12 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Medium Tan

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Basma
19Change shade
Depth and undertone: Light medium · Warm
Finish and coverage: Natural · Full coverage
The match
IT Cosmetics
Medium Tan
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Natural · Full coverage
Overall match
86out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
86
Wear (Wear & performance)
70
Skin (Skin suitability)
84
Best price
$39SephoraSephora
$1 less (3%)

Your shade $40 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$10 less (25%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneBuildable rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    85
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than full coverage · Does not claim colour stability

    Low confidence· Digital match

    View match
  2. Shade match 89
    $17.99Ulta BeautyUlta Beauty(product price)$22.01 less (55%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Radiant rather than natural finishDoes not claim colour stabilityContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #5 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 78
    $30TargetTarget$10 less (25%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterNeutral rather than warm undertoneBuildable rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    93
    Wear & performance
    85
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Buildable rather than full coverage · Does not claim colour stability

    Low confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible Cushion Foundation

    260 Warm
    Shade match 93
    $19.99Ulta BeautyUlta Beauty(product price)$20.01 less (50%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishBuildable rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · Does not claim colour stability

    Medium confidence· Digital match

    View match
  5. #7 · Clinique

    Daily Calm Makeup Balm Foundation

    Light
    Shade match 88
    $49Ulta BeautyUlta BeautyCosts $9 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Buildable rather than full coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim

    Medium confidence· Digital match

    View match
  6. #8 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Custard
    Shade match 86
    $3.89$5.99Ulta BeautyUlta Beauty$36.11 less (90%)

    Matches: Similar undertone (neutral vs warm)Same natural finishSame full coverage

    Differences: No skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    67
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim colour stability

    Medium confidence· Digital match

    View match
  7. #9 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 72
    $30TargetTarget$10 less (25%)

    Matches: Same warm undertoneSame natural finishBoth claim a skin-like finish

    Differences: Slightly deeperBuildable rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    72
    Finish & visual result
    93
    Wear & performance
    85
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Buildable rather than full coverage · Does not claim colour stability

    Low confidence· Digital match

    View match
  8. #10 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    25 Medium Neutral
    Shade match 89
    $38SephoraSephora$2 less (5%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a skin-like finish

    Differences: Matte rather than natural finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    74
    Skin suitability
    56

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match
  9. #11 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    20 Light Medium Neutral
    Shade match 86
    $38SephoraSephora$2 less (5%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a skin-like finish

    Differences: Slightly lighterMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    74
    Skin suitability
    56

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match
  10. Shade match 91
    $49Ulta BeautyUlta BeautyCosts $9 more

    Matches: Same warm undertoneSame natural finishClaims not settling into lines

    Differences: Light rather than full coverageNo skin-like finish claimedNot marketed for normal skin

    Score details
    Shade match
    91
    Finish & visual result
    58
    Wear & performance
    74
    Skin suitability
    60

    Close colour · Natural · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Light rather than full coverage · No skin-like finish claimed · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  11. #13 · L.A. Girl

    Pro Coverage Liquid Foundation

    Porcelain
    Shade match 84
    $10Ulta BeautyUlta Beauty$30 less (75%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Radiant rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    84
    Finish & visual result
    68
    Wear & performance
    70
    Skin suitability
    90

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  12. #14 · Maybelline

    Fit Me Matte + Poreless Foundation

    Light Honey 242
    Shade match 92
    $11.99Ulta BeautyUlta Beauty(product price)$28.01 less (70%)

    Matches: Very close colourSame warm undertoneBoth claim a lightweight feel

    Differences: Matte rather than natural finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    54
    Wear & performance
    70
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  13. Shade match 90
    $21.49Ulta BeautyUlta Beauty$18.51 less (46%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Light rather than full coverageNo long-wear claimDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Light rather than full coverage · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  14. #16 · Maybelline

    Fit Me Matte + Poreless Foundation

    Natural Tan 320
    Shade match 91
    $11.99Ulta BeautyUlta Beauty(product price)$28.01 less (70%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a lightweight feel

    Differences: Matte rather than natural finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    54
    Wear & performance
    70
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    Honey Rose
    Shade match 93
    $21.39CVSCVS$18.61 less (47%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than full coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    72
    Wear & performance
    51
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Not marketed for normal/dry/oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    250 Radiant Sand
    Shade match 86
    $14.99TargetTarget$25.01 less (63%)

    Matches: Similar undertone (neutral vs warm)Same full coverageClaims transfer resistance

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    86
    Finish & visual result
    68
    Wear & performance
    58
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Contains listed fragrance

    Medium confidence· Digital match

    View match
  17. #19 · Maybelline

    Fit Me Matte + Poreless Foundation

    Warm Honey 322
    Shade match 90
    $11.99Ulta BeautyUlta Beauty(product price)$28.01 less (70%)

    Matches: Very close colourSame warm undertoneBoth claim a lightweight feel

    Differences: Slightly deeperMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    54
    Wear & performance
    70
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  18. Shade match 82
    $28SephoraSephora$12 less (30%)

    Matches: Both claim a skin-like finishClaims a blurring effectBoth claim long-wearing

    Differences: Olive rather than warm undertoneRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    70
    Wear & performance
    74
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Olive rather than warm undertone · Radiant rather than natural finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for normal skin

    Retailer shade note: honey - tan/olive skin with neutral undertones

    Medium confidence· Digital match

    View match
  19. Shade match 76
    $39SephoraSephora$1 less (3%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly cooler undertoneRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    75
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for normal skin · Contains listed fragrance

    Retailer shade note: tan with cool red undertones

    Medium confidence· Digital match

    View match
  20. #22 · Juvia's Place

    I am Magic Natural Radiance Foundation

    700 Vienna
    Shade match 87
    $24Ulta BeautyUlta Beauty(product price)$16 less (40%)

    Matches: Similar undertone (neutral vs warm)Both claim long-wearing

    Differences: Radiant rather than natural finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    54
    Wear & performance
    70
    Skin suitability
    84

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  21. Shade match 80
    $14.59TargetTarget$25.41 less (64%)

    Matches: Same full coverageClaims a blurring effectBoth claim long-wearing

    Differences: Slightly lighterMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    64
    Wear & performance
    70
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  22. Shade match 86
    $81Ulta BeautyUlta Beauty(product price)Costs $41 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Slightly deeperRadiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Radiant rather than natural finish · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  23. Shade match 86
    $81Ulta BeautyUlta Beauty(product price)Costs $41 more

    Matches: Similar undertone (neutral vs warm)Same full coverage

    Differences: Radiant rather than natural finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  24. #26 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    103 Natural Buff
    Shade match 83
    $14.99Ulta BeautyUlta Beauty(product price)$25.01 less (63%)

    Matches: Same full coverageClaims a blurring effectClaims transfer resistance

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    83
    Finish & visual result
    64
    Wear & performance
    63
    Skin suitability
    67

    Close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  25. Shade match 86
    $12.98WalmartWalmart$27.02 less (68%)

    Matches: Similar undertone (neutral vs warm)Same natural finishClaims a blurring effect

    Differences: Medium rather than full coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Not marketed for normal/dry/oily skin

    Medium confidence· Digital match

    View match
  26. #28 · Maybelline

    Fit Me Matte + Poreless Foundation

    Classic Beige 245
    Shade match 84
    $11.99Ulta BeautyUlta Beauty(product price)$28.01 less (70%)

    Matches: Very close colourBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than warm undertoneMatte rather than natural finish

    Score details
    Shade match
    84
    Finish & visual result
    54
    Wear & performance
    70
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  27. #29 · Maybelline

    Fit Me Dewy + Smooth Foundation

    Warm Honey
    Shade match 93
    $11.99Ulta BeautyUlta Beauty$28.01 less (70%)

    Matches: Very close colourSame warm undertoneBoth claim a lightweight feel

    Differences: Radiant rather than natural finishLight rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    40
    Wear & performance
    55
    Skin suitability
    67

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Not marketed for oily skin

    Medium confidence· Digital match

    View match
  28. #30 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    235 Medium Light
    Shade match 78
    $14.99TargetTarget$25.01 less (63%)

    Matches: Same natural finish

    Differences: Slightly deeperMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    90

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Low confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 19 (Light medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Warm

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Warm

    • Very close colour
    • Light · Warm · golden undertone

    $8

  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.8 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.8 W

    • Very close colour
    • Light medium · Warm · peach undertone

    $32

  3. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Close colour
    • Light medium · Warm undertone

    $10.99

  4. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    11.5 Tan

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 11.5 Tan

    • Close colour
    • Light · Warm · golden undertone

    $36

  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    330

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 330

    • Close colour
    • Light medium · Warm undertone

    $30

  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Tan

    • Very close colour
    • Light medium

    $12

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Dewy + Smooth Foundation in Sun Beige, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 19. Every attribute compared, with its share of the score.

ComparedYour shade19Closest shade matchSun BeigeScore
Shade match55% of overall93
Colour95#f2a87b#eda97cLooks identicalColour difference 1.4 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.4
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone85WarmNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared40
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared55
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Normal, dry, oilyDry, normalBoth marketed for normal/​dry skin
Overall match 73/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Dewy + Smooth Foundation in Sun Beige.

Same or better

  • $28.01 less
  • Near-identical swatch colour
  • Similar undertone (neutral vs warm)
  • Both claim a lightweight feel
  • Adds SPF 18

Different

  • Radiant finish instead of natural
  • Light rather than full coverage
  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim colour stability
  • Not marketed for oily skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 18
OverlapOil-based vs water-based; silicone high vs high

Why the closest overall alternative works

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Medium Tan, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 19. Every attribute compared, with its share of the score.

ComparedYour shade19Closest overall alternativeMedium TanScore
Shade match55% of overall90
Colour83#f2a87b#e7ac87Close colourColour difference 3.3 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.1
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared70
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​dry/​oily skin
Overall match 86/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Medium Tan.

Same or better

  • $1 less
  • Same warm undertone
  • Same natural finish
  • Same full coverage
  • Both claim long-wearing
  • Adds SPF 50

Different

  • Small colour difference on the swatch
  • No skin-like finish claimed
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapOil-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Maybelline Fit Me Dewy + Smooth Foundation Sun Beige

Match price
$11.99Ulta BeautyUlta Beauty
$28.01 less (70%)

Your shade $40 at Sephora · lowest price $9.12 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Medium Tan

Best price
$39SephoraSephora
$1 less (3%)

Your shade $40 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.