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The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 14 dupes and alternatives Basma

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: IT Cosmetics CC+ Cream Natural Matte Foundation Tan

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Basma
14Change shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Full coverage
The match
IT Cosmetics
Tan
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Full coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$1 less (3%)

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative: Polite Society More Than a Pretty Face Skin-Caring Foundation Medium Tan Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Basma
14Change shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Full coverage
The match
Polite Society
Medium Tan Cool
Depth and undertone: Medium · Neutral
Finish and coverage: Radiant · Full coverage
Overall match
86out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
68
Wear (Wear & performance)
85
Skin (Skin suitability)
84
Match price
$42Ulta BeautyUlta Beauty
Costs $2 more

Your shade $40 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTarget$10 less (25%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly warmer undertoneBuildable rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    85
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim colour stability

    Low confidence· Digital match

    View match
  2. #4 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$10 less (25%)

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Slightly lighterBuildable rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    85
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Buildable rather than full coverage · Does not claim colour stability

    Low confidence· Digital match

    View match
  3. #5 · IT Cosmetics

    CC+ Nude Glow Lightweight Foundation + Glow Serum

    Neutral Rich
    Shade match 91
    $39SephoraSephora$1 less (3%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Radiant rather than natural finishMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    91
    Finish & visual result
    75
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for normal skin · Contains listed fragrance

    Retailer shade note: tan to deep complexion with neutral peach undertone

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Timeless Hydrating Foundation

    38N Medium-Tan Neutral
    Shade match 93
    $42Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Buildable rather than full coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Buildable rather than full coverage · No skin-like finish claimed · Does not claim colour stability

    Medium confidence· Digital match

    View match
  5. Shade match 98
    $15.99Ulta BeautyUlta Beauty$24.01 less (60%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    61
    Wear & performance
    63
    Skin suitability
    84

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel

    Retailer shade note: cool with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    4N2 Spiced Sand
    Shade match 94
    $52SephoraSephoraCosts $12 more

    Matches: Very close colourSame neutral undertoneClaims transfer resistance

    Differences: Matte rather than natural finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    61
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin

    Retailer shade note: medium tan with neutral subtle golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    C5
    Shade match 89
    $39SephoraSephora$1 less (3%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for dry skin

    Score details
    Shade match
    89
    Finish & visual result
    68
    Wear & performance
    67
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: medium deep with neutral golden undertones

    Medium confidence· Digital match

    View match
  8. Shade match 91
    $39.50SephoraSephora$0.50 less (1%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: medium-tan neutral skin with subtle rosy undertones

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    Infallible Cushion Foundation

    300 Cool
    Shade match 87
    $19.99Ulta BeautyUlta Beauty$20.01 less (50%)

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Buildable rather than full coverage · Does not claim colour stability

    Medium confidence· Digital match

    View match
  10. #12 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    28 Medium Cool
    Shade match 86
    $38SephoraSephora$2 less (5%)

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    74
    Skin suitability
    56

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: cool peach

    Medium confidence· Digital match

    View match
  11. #13 · Armani Beauty

    Luminous Silk Foundation

    8.25
    Shade match 85
    $69SephoraSephoraCosts $29 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: tan, cool pink

    Medium confidence· Digital match

    View match
  12. #14 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Rich Sand
    Shade match 88
    $11.97WalmartWalmart$28.03 less (70%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    88
    Finish & visual result
    68
    Wear & performance
    70
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  13. Shade match 93
    $81Ulta BeautyUlta Beauty(product price)Costs $41 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than natural finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  14. Shade match 87
    $63Ulta BeautyUlta Beauty(product price)Costs $23 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Luminous rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    59
    Wear & performance
    74
    Skin suitability
    84

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than natural finish · No skin-like finish claimed · Does not claim colour stability

    Medium confidence· Digital match

    View match
  15. #17 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 67
    $30TargetTarget$10 less (25%)

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Slightly lighterBuildable rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    67
    Finish & visual result
    93
    Wear & performance
    85
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Buildable rather than full coverage · Does not claim colour stability

    Low confidence· Digital match

    View match
  16. Shade match 87
    $38SephoraSephora$2 less (5%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Olive rather than neutral undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    67
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Olive rather than neutral undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin

    Retailer shade note: for olive to tan skin

    Medium confidence· Digital match

    View match
  17. #19 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    12 Natural
    Shade match 95
    $14.97WalmartWalmart$25.03 less (63%)

    Matches: Very close colourSame neutral undertone

    Differences: Matte rather than natural finishBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  18. #20 · Revolution Beauty

    Skin Silk Serum Foundation

    F12.5
    Shade match 92
    $10.50$15Ulta BeautyUlta Beauty$29.50 less (74%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Radiant rather than natural finishLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    54
    Wear & performance
    55
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than full coverage · No long-wear claim · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: For tan skin tones with a red neutral undertone

    Medium confidence· Digital match

    View match
  19. #21 · Tarte

    Face Tape Full Coverage Foundation

    38N Medium-Tan Neutral
    Shade match 88
    $42SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourSame full coverageClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium to tan skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  20. #22 · Make Up For Ever

    HD Skin Matte Velvet Blurring Powder Foundation

    3R50 Cool Cinnamon
    Shade match 87
    $45SephoraSephoraCosts $5 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin

    Retailer shade note: tan skin tones with red undertones

    Medium confidence· Digital match

    View match
  21. Shade match 83
    $63Ulta BeautyUlta Beauty(product price)Costs $23 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Luminous rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    83
    Finish & visual result
    59
    Wear & performance
    74
    Skin suitability
    84

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than natural finish · No skin-like finish claimed · Does not claim colour stability

    Medium confidence· Digital match

    View match
  22. #24 · Tarte

    Face Tape Full Coverage Foundation

    45H Tan Honey
    Shade match 87
    $42SephoraSephoraCosts $2 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: tan skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  23. #25 · Tarte

    Face Tape Full Coverage Foundation

    47H Tan-Deep Honey
    Shade match 87
    $42SephoraSephoraCosts $2 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: tan to deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  24. #26 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    4W1 Honey Bronze
    Shade match 87
    $52SephoraSephoraCosts $12 more

    Matches: Very close colourClaims transfer resistanceBoth claim a lightweight feel

    Differences: Slightly warmer undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    61
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin

    Retailer shade note: medium tan with warm golden undertones

    Medium confidence· Digital match

    View match
  25. #27 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW40
    Shade match 84
    $46Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly cooler undertoneRadiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    64
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: toasted beige with rosy undertone for medium to dark skin

    Medium confidence· Digital match

    View match
  26. Shade match 80
    $14.59TargetTarget$25.41 less (64%)

    Matches: Same full coverageClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    80
    Finish & visual result
    64
    Wear & performance
    70
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  27. #29 · Tarte

    Face Tape Full Coverage Foundation

    44N Tan Neutral
    Shade match 85
    $42SephoraSephoraCosts $2 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    64
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: tan skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  28. #30 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    4W3 Henna
    Shade match 85
    $52SephoraSephoraCosts $12 more

    Matches: Very close colourClaims transfer resistanceBoth claim a lightweight feel

    Differences: Slightly warmer undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    61
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin

    Retailer shade note: medium tan with warm red undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 14 (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Very close colour
    • Medium · Neutral undertone

    $16.99

  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Very close colour
    • Medium · Neutral undertone

    $12

  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 07 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 07 N

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $32

  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    395 Walnut

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 395 Walnut

    • Looks identical
    • Medium

    $15.99

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4N

    • Close colour
    • Medium · Neutral undertone

    $38

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    9 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 9 Tan

    • Very close colour
    • Medium light · Cool undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Natural Matte Foundation in Tan, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 14. Every attribute compared, with its share of the score.

ComparedYour shade14Closest shade matchTanScore
Shade match55% of overall99
Colour98#dc9772#db966fLooks identicalColour difference 0.7 (0 is identical)
Depth99Medium lightMediumCloseDepth difference: 0.6
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall64
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall30
Skin type30Normal, dry, oilyCombination, oilyBoth marketed for oily skin
Overall match 78/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Natural Matte Foundation in Tan.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same full coverage
  • Claims a blurring effect
  • Adds SPF 40

Different

  • Matte finish instead of natural
  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • Not marketed for normal/dry skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapOil-based vs water-based; silicone high vs high

Why the closest overall alternative works

Polite Society More Than a Pretty Face Skin-Caring Foundation in Medium Tan Cool, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 14. Every attribute compared, with its share of the score.

ComparedYour shade14Closest overall alternativeMedium Tan CoolScore
Shade match55% of overall95
Colour92#dc9772#d39574Very close colourColour difference 1.9 (0 is identical)
Depth97Medium lightMediumCloseDepth difference: 2.1
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared85
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​oily skin
Overall match 86/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Polite Society More Than a Pretty Face Skin-Caring Foundation in Medium Tan Cool.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same full coverage
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim colour stability
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • No skin-like finish claimed

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs none

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Natural Matte Foundation Tan

Best price
$39SephoraSephora
$1 less (3%)

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative

Polite Society More Than a Pretty Face Skin-Caring Foundation Medium Tan Cool

Match price
$42Ulta BeautyUlta Beauty
Costs $2 more

Your shade $40 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.