The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 31 dupes and alternatives Basma
4.5 (686)·Light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same natural finish· Same full coverage· Both claim long-wearing
Differences: Neutral rather than warm undertone· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
78
Finish & visual result
86
Wear & performance
70
Skin suitability
84
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: light with neutral undertones
$17.99Ulta Beauty(product price)$22.01 less (55%)4.2 (5,328)
Matches: Same full coverage· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Slightly deeper· Neutral rather than warm undertone· Radiant rather than natural finish
Score details
Shade match
79
Finish & visual result
82
Wear & performance
70
Skin suitability
84
Close colour · Radiant · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Radiant rather than natural finish · Does not claim colour stability · Contains drying alcohol
Matches: Very close colour· Similar undertone (neutral vs warm)· Claims transfer resistance
Differences: Matte rather than natural finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
61
Wear & performance
63
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: light with neutral peach undertones
Matches: Same natural finish· Claims a blurring effect· Both claim long-wearing
Differences: Neutral rather than warm undertone· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
80
Finish & visual result
67
Wear & performance
85
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: mid fair - neutral, slightly golden
$11.99Ulta Beauty(product price)$28.01 less (70%)4.4 (182,841)
Matches: Same warm undertone· Both claim a lightweight feel
Differences: Slightly deeper· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
89
Finish & visual result
54
Wear & performance
70
Skin suitability
67
Close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol
Matches: Same warm undertone· Claims transfer resistance· Both claim a lightweight feel
Differences: Matte rather than natural finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
61
Wear & performance
63
Skin suitability
60
Close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin
Matches: Near-identical swatch colour· Claims transfer resistance· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
61
Wear & performance
63
Skin suitability
60
Looks identical · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: light-medium with neutral undertones
Matches: Same warm undertone· Claims transfer resistance· Both claim a lightweight feel
Differences: Slightly deeper· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
61
Wear & performance
63
Skin suitability
60
Close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: light-medium with warm yellow undertones
Matches: Same warm undertone· Both claim a skin-like finish· Claims a blurring effect
Differences: Matte rather than natural finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
90
Finish & visual result
70
Wear & performance
55
Skin suitability
0
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Not marketed for normal/dry/oily skin
Differences: Matte rather than natural finish· Buildable rather than full coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
61
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry skin
Matches: Very close colour· Same natural finish· Both claim a skin-like finish
Differences: Neutral rather than warm undertone· Light rather than full coverage· No long-wear claim
Score details
Shade match
84
Finish & visual result
72
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Light rather than full coverage · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel
Matches: Both claim long-wearing· Claims not settling into lines
Differences: Neutral rather than warm undertone· Radiant rather than natural finish· Buildable rather than full coverage
Score details
Shade match
82
Finish & visual result
61
Wear & performance
63
Skin suitability
84
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel
$15.99Ulta Beauty(product price)$24.01 less (60%)4.5 (1,466)
Matches: Both claim long-wearing· Claims not settling into lines
Differences: Neutral rather than warm undertone· Radiant rather than natural finish· Buildable rather than full coverage
Score details
Shade match
81
Finish & visual result
61
Wear & performance
63
Skin suitability
84
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel
The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 31 (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Fair Ivory, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 31. Every attribute compared, with its share of the score.
ComparedYour shade31Closest shade matchFair IvoryHow they compareScore
Shade match55% of overall95
Colour60%93#f7b497#f2b199Very close colourColour difference 1.8 (0 is identical)
Depth15%97LightLightSameDepth difference: 1.7
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared61
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyCombination, normal, oilyBoth marketed for normal/oily skin
Overall match 77/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Ogee Multi-Use Sculpted Foundation and Concealer Stick in Willow 3.00 C, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 31. Every attribute compared, with its share of the score.
ComparedYour shade31Closest overall alternativeWillow 3.00 CHow they compareScore
Shade match55% of overall88
Colour60%82#f7b497#edaf8bClose colourColour difference 3.4 (0 is identical)
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared85
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyNormal, dry, combinationBoth marketed for normal/dry skin
Overall match 85/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora
Target$10 less (25%)
