The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 12 dupes and alternatives Basma
4.5 (686)·Medium tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$15.99Ulta Beauty(product price)$24.01 less (60%)4.5 (1,466)
Matches: Very close colour· Both claim long-wearing· Claims not settling into lines
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Buildable rather than full coverage
Score details
Shade match
87
Finish & visual result
61
Wear & performance
63
Skin suitability
84
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel
Retailer shade note: medium-deep with neutral undertones
$11.99Ulta Beauty(product price)$28.01 less (70%)4.4 (182,841)
Matches: Very close colour· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
86
Finish & visual result
54
Wear & performance
70
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol
Matches: Very close colour· Same cool undertone· Claims a blurring effect
Differences: Radiant rather than natural finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
52
Wear & performance
51
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin · Contains drying alcohol
Matches: Same cool undertone· Both claim a lightweight feel
Differences: Matte rather than natural finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
61
Wear & performance
55
Skin suitability
84
Close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability
Matches: Same full coverage· Claims a blurring effect· Both claim long-wearing
Differences: Slightly lighter· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
75
Finish & visual result
64
Wear & performance
70
Skin suitability
84
Colour not compared · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel
$14Ulta Beauty(product price)$26 less (65%)3.9 (4,653)
Matches: Same cool undertone· Claims a blurring effect· Claims transfer resistance
Differences: Slightly deeper· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
85
Finish & visual result
52
Wear & performance
58
Skin suitability
60
Close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin
Retailer shade note: medium tan with cool undertone
Matches: Same natural finish· Claims not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
82
Finish & visual result
72
Wear & performance
51
Skin suitability
0
Close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Not marketed for normal/dry/oily skin · Contains drying alcohol
Matches: Both claim a lightweight feel· Adds SPF 20
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Medium rather than full coverage
Score details
Shade match
77
Finish & visual result
61
Wear & performance
55
Skin suitability
100
Close colour · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium to deep skin with neutral undertones
Matches: Same full coverage· Claims a blurring effect· Both claim long-wearing
Differences: Slightly lighter· Neutral rather than cool undertone· Matte rather than natural finish
Score details
Shade match
76
Finish & visual result
64
Wear & performance
67
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
79
Finish & visual result
54
Wear & performance
70
Skin suitability
67
Close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol
$16Ulta Beauty(product price)$24 less (60%)4.3 (699)
Matches: Same natural finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
75
Finish & visual result
73
Wear & performance
40
Skin suitability
84
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel
$39.50Ulta Beauty(product price)$0.50 less (1%)4.6 (919)
Matches: Claims a blurring effect· Claims not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Buildable rather than full coverage
Score details
Shade match
78
Finish & visual result
58
Wear & performance
51
Skin suitability
84
Close colour · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability
Retailer shade note: for medium deep rich neutral skin with a peach hue
The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 12 (Medium tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Tan Deep Cool, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 12. Every attribute compared, with its share of the score.
ComparedYour shade12Closest shade matchTan Deep CoolHow they compareScore
Shade match55% of overall94
Colour60%91#d07c57#c87b5cVery close colourColour difference 2.1 (0 is identical)
Overall match 79/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Sephora Collection Best Skin Ever Liquid Foundation in 27P, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 12. Every attribute compared, with its share of the score.
ComparedYour shade12Closest overall alternative27PHow they compareScore
Shade match55% of overall89
Colour60%84#d07c57#c17a5aClose colourColour difference 3.2 (0 is identical)
Depth15%94Medium tanTanCloseDepth difference: 3.3
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared79
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared74
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyNormal, dry, combinationBoth marketed for normal/dry skin
Overall match 83/100Shade match 89/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$20.01 less (50%)
Walmart
