The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 39 dupes and alternatives Basma
4.5 (686)·Light · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same natural finish· Both claim long-wearing
Differences: Olive rather than cool undertone· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
79
Wear & performance
74
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Olive rather than cool undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin
Differences: Neutral rather than cool undertone · Natural matte rather than natural finish · Buildable rather than full coverage · Does not claim colour stability
Retailer shade note: fair shade with neutral undertones
Matches: Very close colour· Same cool undertone· Claims a blurring effect
Differences: Slightly lighter· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
94
Finish & visual result
58
Wear & performance
74
Skin suitability
84
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Contains listed fragrance
Matches: Very close colour· Same cool undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Buildable rather than full coverage· No skin-like finish claimed
Score details
Shade match
94
Finish & visual result
58
Wear & performance
70
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Contains listed fragrance
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim long-wearing
Differences: Matte rather than natural finish· Buildable rather than full coverage· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
58
Wear & performance
85
Skin suitability
84
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Contains drying alcohol
$16Ulta Beauty(product price)$24 less (60%)4.3 (699)
Matches: Very close colour· Same cool undertone· Same natural finish
Differences: Medium rather than full coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
94
Finish & visual result
73
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Same natural finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
73
Wear & performance
70
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for oily skin
Matches: Near-identical swatch colour· Same natural finish· Both claim long-wearing
Differences: Neutral rather than cool undertone· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
72
Wear & performance
63
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin
Matches: Very close colour· Same natural finish· Both claim long-wearing
Differences: Neutral rather than cool undertone· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
72
Wear & performance
85
Skin suitability
33
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal/oily skin · Contains listed fragrance
Matches: Very close colour· Claims a blurring effect· Both claim long-wearing
Differences: Slightly deeper· Matte rather than natural finish· Buildable rather than full coverage
Score details
Shade match
86
Finish & visual result
58
Wear & performance
85
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Contains drying alcohol
Matches: Very close colour· Same cool undertone· Both claim a lightweight feel
Differences: Buildable rather than full coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
96
Finish & visual result
64
Wear & performance
55
Skin suitability
0
Very close colour · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Not marketed for normal/dry/oily skin
The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 39 (Light · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 1.5F, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 39. Every attribute compared, with its share of the score.
ComparedYour shade39Closest shade match1.5FHow they compareScore
Shade match55% of overall99
Colour60%99#e2c1a7#e3c2a9Looks identicalColour difference 0.5 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.5
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared70
Longevity30%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type100%28Normal, dry, oilyCombination, oily, sensitiveBoth marketed for oily skin
Overall match 89/100Shade match 99/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Makeup By Mario SurrealSkin Natural Finish Foundation in 1 C, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 39. Every attribute compared, with its share of the score.
ComparedYour shade39Closest overall alternative1 CHow they compareScore
Shade match55% of overall98
Colour60%97#e2c1a7#e6c4a8Looks identicalColour difference 1.0 (0 is identical)
Depth15%97LightLightSameDepth difference: 1.6
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared85
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyNormal, combination, oilyBoth marketed for normal/oily skin
Overall match 91/100Shade match 98/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $5 more
Ulta Beauty
