The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 22 dupes and alternatives Basma
4.5 (686)·Light · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Similar undertone (warm vs neutral)· Same natural finish· Claims a blurring effect
Differences: Slightly deeper· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
83
Finish & visual result
67
Wear & performance
85
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for oily skin · Contains drying alcohol
Matches: Same neutral undertone· Same natural finish· Claims a blurring effect
Differences: Buildable rather than full coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
84
Finish & visual result
73
Wear & performance
55
Skin suitability
100
Close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: medium skin with neutral undertones
Matches: Same natural finish· Same full coverage· Both claim long-wearing
Differences: Slightly deeper· Slightly cooler undertone· No skin-like finish claimed
Score details
Shade match
73
Finish & visual result
86
Wear & performance
70
Skin suitability
84
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Matches: Claims a blurring effect· Both claim long-wearing· Both claim a lightweight feel
Differences: Matte rather than natural finish· Buildable rather than full coverage· No skin-like finish claimed
Score details
Shade match
80
Finish & visual result
58
Wear & performance
85
Skin suitability
84
Close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Contains drying alcohol
Matches: Very close colour· Same full coverage· Both claim a skin-like finish
Differences: Slightly cooler undertone· Matte rather than natural finish· Does not claim colour stability
Score details
Shade match
80
Finish & visual result
76
Wear & performance
58
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol
Matches: Near-identical swatch colour· Claims transfer resistance· Both claim a lightweight feel
Differences: Slightly cooler undertone· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
85
Finish & visual result
61
Wear & performance
63
Skin suitability
60
Looks identical · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: medium with cool rosy-peach undertones
Matches: Same natural finish· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly deeper· Olive rather than neutral undertone· Medium rather than full coverage
Score details
Shade match
81
Finish & visual result
79
Wear & performance
51
Skin suitability
50
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Olive rather than neutral undertone · Medium rather than full coverage · No long-wear claim · Does not claim colour stability
Retailer shade note: Medium-tan with warm olive undertones
Matches: Same neutral undertone· Same full coverage
Differences: Matte rather than natural finish· No skin-like finish claimed· No long-wear claim
Score details
Shade match
85
Finish & visual result
68
Wear & performance
40
Skin suitability
84
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel
Retailer shade note: medium or tan skin tones with a neutral undertone
$11.99Ulta Beauty(product price)$28.01 less (70%)4.4 (182,841)
Matches: Same neutral undertone· Both claim a lightweight feel
Differences: Matte rather than natural finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
54
Wear & performance
70
Skin suitability
67
Close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly deeper· Slightly cooler undertone· Matte rather than natural finish
Score details
Shade match
77
Finish & visual result
70
Wear & performance
74
Skin suitability
56
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry skin
Matches: Similar undertone (warm vs neutral)· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly deeper· Radiant rather than natural finish· Medium rather than full coverage
Score details
Shade match
84
Finish & visual result
64
Wear & performance
55
Skin suitability
60
Close colour · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · Medium rather than full coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: medium with golden undertones
$14Ulta Beauty(product price)$26 less (65%)3.9 (4,653)
Matches: Very close colour· Similar undertone (warm vs neutral)· Claims a blurring effect
Differences: Slightly deeper· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
52
Wear & performance
58
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin
Retailer shade note: medium beige with a warm undertone
Matches: Very close colour· Similar undertone (warm vs neutral)
Differences: Matte rather than natural finish· Buildable rather than full coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
61
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry skin
Matches: Very close colour· Same full coverage· Claims a blurring effect
Differences: Slightly cooler undertone· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
79
Finish & visual result
64
Wear & performance
58
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium skin with cool, pink or rosy undertones
Matches: Same neutral undertone· Claims a blurring effect· Claims not settling into lines
Differences: Radiant rather than natural finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
52
Wear & performance
51
Skin suitability
60
Close colour · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin · Contains drying alcohol
Matches: Same full coverage· Claims a blurring effect· Claims transfer resistance
Differences: Slightly cooler undertone· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
76
Finish & visual result
64
Wear & performance
63
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin
Retailer shade note: M3.25 - medium with cool undertones, and a rosy tone
The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 22 (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Fit Me Matte + Poreless Foundation in Light Honey 242, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 22. Every attribute compared, with its share of the score.
ComparedYour shade22Closest shade matchLight Honey 242How they compareScore
Shade match55% of overall90
Colour60%90#f4b091#eead89Very close colourColour difference 2.3 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared54
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared70
Longevity30%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type100%67Normal, dry, oilyNormal, oilyBoth marketed for normal/oily skin
Overall match 77/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Ogee Multi-Use Sculpted Foundation and Concealer Stick in Ginkgo 5.00 N, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 22. Every attribute compared, with its share of the score.
ComparedYour shade22Closest overall alternativeGinkgo 5.00 NHow they compareScore
Shade match55% of overall88
Colour60%87#f4b091#f6b793Very close colourColour difference 2.7 (0 is identical)
Depth15%96LightLightSameDepth difference: 2.7
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared85
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyNormal, dry, combinationBoth marketed for normal/dry skin
Overall match 85/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora
Target$10 less (25%)
