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The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 33 dupes and alternatives Basma

Light medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Estée Lauder Double Wear Stay-in-Place Foundation 2C4 Ivory Rose

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Basma
33Change shade
Depth and undertone: Light medium · Cool
Finish and coverage: Natural · Full coverage
The match
Estée Lauder
2C4 Ivory Rose
Depth and undertone: Light · Cool · rosy
Finish and coverage: Matte · Medium coverage
Shade match
98out of 100
Colour
96
Depth
99
Undertone
100
Match price
$52Ulta BeautyUlta Beauty
Costs $12 more

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: about-face THE PERFORMER Skin-Focused Foundation LM1COOL

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Basma
33Change shade
Depth and undertone: Light medium · Cool
Finish and coverage: Natural · Full coverage
The match
about-face
LM1COOL
Depth and undertone: Light · Cool · pink
Finish and coverage: Natural · Medium coverage
Overall match
90out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
93
Wear (Wear & performance)
85
Skin (Skin suitability)
90
Match price
$25Ulta BeautyUlta Beauty
$15 less (38%)

Your shade $40 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Hourglass

    Vanish Seamless Finish Foundation Stick

    4.5 Vanilla
    Shade match 96
    $49SephoraSephoraCosts $9 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: No skin-like finish claimedDoes not claim colour stabilityNot marketed for oily skin

    Score details
    Shade match
    96
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: light, cool undertones

    Medium confidence· Digital match

    View match
  2. Shade match 90
    $39SephoraSephora$1 less (3%)

    Matches: Same cool undertoneSame natural finishSame full coverage

    Differences: No skin-like finish claimedDoes not claim colour stabilityDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: light with pink undertones

    Medium confidence· Digital match

    View match
  3. Shade match 91
    $49SephoraSephoraCosts $9 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than full coverageDoes not claim a lightweight feelNot marketed for oily skin

    Score details
    Shade match
    91
    Finish & visual result
    86
    Wear & performance
    67
    Skin suitability
    67

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: fair with rosy undertones

    Medium confidence· Digital match

    View match
  4. #6 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 80
    $30TargetTarget$10 less (25%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    85
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim colour stability

    Low confidence· Digital match

    View match
  5. #7 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$10 less (25%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    85
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim colour stability

    Low confidence· Digital match

    View match
  6. Shade match 95
    $54SephoraSephoraCosts $14 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    74
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed

    Retailer shade note: light with cool undertones

    High confidence· Digital match

    View match
  7. #9 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Light Medium 12 Cool
    Shade match 90
    $41Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same cool undertoneSame natural finishBoth claim a skin-like finish

    Differences: Medium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    85
    Wear & performance
    63
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim colour stability

    Retailer shade note: light medium cool

    Medium confidence· Digital match

    View match
  8. #10 · Temptu

    Perfect Canvas Foundation

    2.5C Cream
    Shade match 88
    $34Ulta BeautyUlta Beauty(product price)$6 less (15%)

    Matches: Same cool undertoneBoth claim a skin-like finishBoth claim long-wearing

    Differences: Natural matte rather than natural finishBuildable rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    88
    Finish & visual result
    84
    Wear & performance
    74
    Skin suitability
    50

    Close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural matte rather than natural finish · Buildable rather than full coverage · Does not claim colour stability

    Retailer shade note: fair-to-light shade with cool undertones

    Medium confidence· Digital match

    View match
  9. Shade match 86
    $17.99Ulta BeautyUlta Beauty(product price)$22.01 less (55%)

    Matches: Very close colourSame full coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. #12 · Hourglass

    Ambient Soft Glow Foundation

    2.5
    Shade match 88
    $60SephoraSephoraCosts $20 more

    Matches: Same cool undertoneSame natural finishClaims a blurring effect

    Differences: Medium rather than full coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: fair with cool undertones

    High confidence· Digital match

    View match
  11. Shade match 87
    $46SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame natural finishClaims a blurring effect

    Differences: Slightly lighterMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    74
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · No skin-like finish claimed

    Retailer shade note: fair skin with cool/pinky undertones

    High confidence· Digital match

    View match
  12. #14 · Hourglass

    Vanish Seamless Finish Foundation Stick

    7.5 Nude
    Shade match 83
    $49SephoraSephoraCosts $9 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    83
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: light medium, neutral undertones

    Medium confidence· Digital match

    View match
  13. Shade match 94
    $53Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than full coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light - medium with cool pink undertones

    Medium confidence· Digital match

    View match
  14. Shade match 82
    $12.59$17.99Ulta BeautyUlta Beauty$27.41 less (69%)

    Matches: Very close colourSame full coverageBoth claim a skin-like finish

    Differences: Slightly deeperNeutral rather than cool undertoneRadiant rather than natural finish

    Score details
    Shade match
    82
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Radiant rather than natural finish · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  15. #17 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    1C1 Cool Bone
    Shade match 94
    $52SephoraSephoraCosts $12 more

    Matches: Very close colourSame cool undertoneClaims transfer resistance

    Differences: Matte rather than natural finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    61
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin

    Retailer shade note: light with cool rosy-peach undertones

    High confidence· Digital match

    View match
  16. #18 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    19 Luxor
    Shade match 82
    $20Ulta BeautyUlta Beauty(product price)$20 less (50%)

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    85
    Skin suitability
    30

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/oily skin

    Retailer shade note: light with rosy-neutral base

    High confidence· Digital match

    View match
  17. #19 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    2C3 Fresco
    Shade match 93
    $52SephoraSephoraCosts $12 more

    Matches: Very close colourSame cool undertoneClaims transfer resistance

    Differences: Matte rather than natural finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    61
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin

    Retailer shade note: light-medium with cool rosy beige undertones

    High confidence· Digital match

    View match
  18. Shade match 91
    $49Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Same cool undertoneSame natural finishClaims not settling into lines

    Differences: Light rather than full coverageNo skin-like finish claimedNot marketed for normal skin

    Score details
    Shade match
    91
    Finish & visual result
    58
    Wear & performance
    74
    Skin suitability
    60

    Close colour · Natural · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Light rather than full coverage · No skin-like finish claimed · Not marketed for normal skin

    High confidence· Digital match

    View match
  19. #21 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    3C Biscotti
    Shade match 91
    $54Ulta BeautyUlta BeautyCosts $14 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    58
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: light medium with cool undertones

    High confidence· Digital match

    View match
  20. #22 · Nudestix

    Tinted Cover Foundation

    NUDE 2
    Shade match 91
    $40Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSimilar undertone (neutral vs cool)Same natural finish

    Differences: Light rather than full coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    58
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Light rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability

    Retailer shade note: light neutral cool

    Medium confidence· Digital match

    View match
  21. #23 · Natasha Denona

    HY-GLAM Powder Foundation

    R4
    Shade match 94
    $55Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourSame cool undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Not marketed for normal/dry/oily skin

    Retailer shade note: light rosy

    High confidence· Digital match

    View match
  22. Shade match 83
    $50Ulta BeautyUlta BeautyCosts $10 more

    Matches: Same full coverageBoth claim a skin-like finishClaims a blurring effect

    Differences: Matte rather than natural finishDoes not claim colour stabilityNot marketed for dry skin

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    63
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim colour stability · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  23. #25 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    1N2 Ecru
    Shade match 90
    $52SephoraSephoraCosts $12 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Claims transfer resistance

    Differences: Matte rather than natural finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    61
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin

    Retailer shade note: light with neutral rosy undertones

    High confidence· Digital match

    View match
  24. #26 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    2C1 Pure Beige
    Shade match 89
    $52SephoraSephoraCosts $12 more

    Matches: Same cool undertoneClaims transfer resistanceBoth claim a lightweight feel

    Differences: Slightly lighterMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    61
    Wear & performance
    63
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin

    Retailer shade note: light-medium with cool pink-peach undertones

    High confidence· Digital match

    View match
  25. #27 · Tarte

    Face Tape Full Coverage Foundation

    27B Light-Medium Beige
    Shade match 89
    $42SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    58
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: light to medium skin with cool, pink or rosy undertones

    High confidence· Digital match

    View match
  26. #28 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    2C0 Cool Vanilla
    Shade match 89
    $52SephoraSephoraCosts $12 more

    Matches: Same cool undertoneClaims transfer resistanceBoth claim a lightweight feel

    Differences: Matte rather than natural finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    61
    Wear & performance
    63
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin

    Retailer shade note: light-medium with cool pink undertones

    High confidence· Digital match

    View match
  27. Shade match 94
    $39.50Ulta BeautyUlta Beauty$0.50 less (1%)

    Matches: Very close colourSame cool undertoneClaims not settling into lines

    Differences: Matte rather than natural finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    61
    Wear & performance
    51
    Skin suitability
    30

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Not marketed for normal/dry skin

    Retailer shade note: light/medium skin w/ cool undertones

    Medium confidence· Digital match

    View match
  28. #30 · Essence

    Foundation Stick

    160
    Shade match 92
    $6.99Ulta BeautyUlta Beauty(product price)$33.01 less (83%)

    Matches: Very close colourSame cool undertone

    Differences: Matte rather than natural finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel

    Retailer shade note: light medium with rosy peach undertones

    Medium confidence· Digital match

    View match
  29. #31 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Rosy Light
    Shade match 95
    $17.99Ulta BeautyUlta Beauty$22.01 less (55%)

    Matches: Very close colourSame cool undertoneClaims not settling into lines

    Differences: Radiant rather than natural finishLight rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    47
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Contains listed fragrance

    Medium confidence· Digital match

    View match
  30. #32 · R.E.M. Beauty

    Sweetener Foundation

    light 7 c
    Shade match 96
    $35Ulta BeautyUlta Beauty(product price)$5 less (13%)

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/dry/oily skin

    Retailer shade note: light with cool rosy undertones

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 33 (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    30.5 Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 30.5 Tan

    • Very close colour
    • Light · Cool undertone

    $30

  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Crème 1.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Crème 1.5

    • Close colour
    • Light · Cool · pink undertone

    $39

  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    370 Biscuit

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 370 Biscuit

    • Very close colour
    • Light medium

    $15.99

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    2C2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2C2

    • Close colour
    • Medium light · Cool undertone

    $34

  5. CoverGirl TruBlend Undercover Concealer

    Sand Beige

    CoverGirl TruBlend Undercover Concealer, shade Sand Beige

    • Very close colour
    • Light medium · Neutral undertone

    $12.99

  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    06 Fair Rosy

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 06 Fair Rosy

    • Close colour
    • Medium light · Cool · rosy undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Estée Lauder Double Wear Stay-in-Place Foundation in 2C4 Ivory Rose, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 33. Every attribute compared, with its share of the score.

ComparedYour shade33Closest shade match2C4 Ivory RoseScore
Shade match55% of overall98
Colour96#ebaf97#eeaf99Looks identicalColour difference 1.2 (0 is identical)
Depth99Light mediumLightCloseDepth difference: 0.5
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, oilyDry, combination, oilyBoth marketed for dry/​oily skin
Overall match 81/100Shade match 98/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Foundation in 2C4 Ivory Rose.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Medium rather than full coverage
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No skin-like finish claimed
  • Does not claim colour stability
  • Not marketed for normal skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth oil-based; silicone high vs high

Why the closest overall alternative works

about-face THE PERFORMER Skin-Focused Foundation in LM1COOL, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 33. Every attribute compared, with its share of the score.

ComparedYour shade33Closest overall alternativeLM1COOLScore
Shade match55% of overall91
Colour85#ebaf97#e8b59aClose colourColour difference 3.0 (0 is identical)
Depth97Light mediumLightCloseDepth difference: 1.7
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared85
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, dry, oilyCombination, dry, normal, oilyBoth marketed for normal/​dry/​oily skin
Overall match 90/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To about-face THE PERFORMER Skin-Focused Foundation in LM1COOL.

Same or better

  • $15 less
  • Same cool undertone
  • Same natural finish
  • Medium rather than full coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Does not claim colour stability

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs unknown-based; silicone high vs none

Where to buy

Closest shade match

Estée Lauder Double Wear Stay-in-Place Foundation 2C4 Ivory Rose

Match price
$52Ulta BeautyUlta Beauty
Costs $12 more

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

about-face THE PERFORMER Skin-Focused Foundation LM1COOL

Match price
$25Ulta BeautyUlta Beauty
$15 less (38%)

Your shade $40 at Sephora · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.