Beautler.Your beauty butler

The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 30 dupes and alternatives Basma

Light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for combination skin, with full coverage.

  • 2 matches have no skin type listed and are not shown.

Closest shade match: Tarte Face Tape Full Coverage Foundation 35B Medium Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Basma
30Change shade
Depth and undertone: Light · Cool
Finish and coverage: Natural · Full coverage
The match
Tarte
35B Medium Beige
Depth and undertone: Light medium · Cool · pink
Finish and coverage: Matte · Full coverage
Shade match
89out of 100
Colour
84
Depth
92
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $2 more

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative: Maybelline Super Stay 24H Skin Tint + Vitamin C 130

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Basma
30Change shade
Depth and undertone: Light · Cool
Finish and coverage: Natural · Full coverage
The match
Maybelline
130
Depth and undertone: Light medium · Neutral
Finish and coverage: Radiant · Full coverage
Overall match
80out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
82
Wear (Wear & performance)
70
Skin (Skin suitability)
84
Match price
$17.99Ulta BeautyUlta Beauty
$22.01 less (55%)

Your shade $40 at Sephora · product price; shade not separately priced · lowest price $13.98 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 82
    $50Ulta BeautyUlta BeautyCosts $10 more

    Matches: Same full coverageBoth claim a skin-like finishClaims a blurring effect

    Differences: Matte rather than natural finishDoes not claim colour stabilityNot marketed for dry skin

    Score details
    Shade match
    82
    Finish & visual result
    76
    Wear & performance
    63
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim colour stability · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  2. Shade match 80
    $14.59TargetTarget$25.41 less (64%)

    Matches: Same full coverageClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    80
    Finish & visual result
    64
    Wear & performance
    70
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  3. Shade match 82
    $18.49Ulta BeautyUlta Beauty$21.51 less (54%)

    Matches: Same full coverageAdds SPF 28

    Differences: Matte rather than natural finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    82
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  4. #6 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Light Cool
    Shade match 88
    $39SephoraSephora$1 less (3%)

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    30

    Close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/dry skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 30 (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    30.5 Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 30.5 Tan

    • Very close colour
    • Light · Cool undertone

    $30

  2. NARS Radiant Creamy Concealer

    Toffee

    NARS Radiant Creamy Concealer, shade Toffee

    • Very close colour
    • Light · Cool undertone

    $36

  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    270

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 270

    • Very close colour
    • Light · Cool undertone

    $30

  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.3 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.3 N

    • Very close colour
    • Light medium · Neutral · neutral pink undertone

    $32

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Vanilla

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Vanilla

    • Very close colour
    • Light · Neutral undertone

    $12

  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    370 Biscuit

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 370 Biscuit

    • Very close colour
    • Light medium

    $15.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Face Tape Full Coverage Foundation in 35B Medium Beige, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 30. Every attribute compared, with its share of the score.

ComparedYour shade30Closest shade match35B Medium BeigeScore
Shade match55% of overall89
Colour84#efb49c#e8ad8eClose colourColour difference 3.2 (0 is identical)
Depth92LightLight mediumCloseDepth difference: 3.8
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall58
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, oilyNormal, combination, oilyBoth marketed for normal/​oily skin
Overall match 77/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 35B Medium Beige.

Same or better

  • Same cool undertone
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Matte finish instead of natural
  • No skin-like finish claimed
  • Does not claim colour stability
  • Not marketed for dry skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Maybelline Super Stay 24H Skin Tint + Vitamin C in 130, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 30. Every attribute compared, with its share of the score.

ComparedYour shade30Closest overall alternative130Score
Shade match55% of overall81
Colour86#efb49c#e7aa8eVery close colourColour difference 2.9 (0 is identical)
Depth88LightLight mediumCloseDepth difference: 5.0
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared82
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared70
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​oily skin
Overall match 80/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay 24H Skin Tint + Vitamin C in 130.

Same or better

  • $22.01 less
  • Very close colour
  • Same full coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • Runs slightly deeper
  • Neutral rather than cool undertone
  • Radiant finish instead of natural
  • Does not claim colour stability
  • Contains alcohol denat.

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Tarte Face Tape Full Coverage Foundation 35B Medium Beige

Best price
$42SephoraSephora
Costs $2 more

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative

Maybelline Super Stay 24H Skin Tint + Vitamin C 130

Match price
$17.99Ulta BeautyUlta Beauty
$22.01 less (55%)

Your shade $40 at Sephora · product price; shade not separately priced · lowest price $13.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.