The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 30 dupes and alternatives Basma
4.5 (686)·Light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$17.99Ulta Beauty(product price)$22.01 less (55%)4.2 (5,328)
Matches: Very close colour· Same full coverage· Both claim a skin-like finish
Differences: Slightly deeper· Neutral rather than cool undertone· Radiant rather than natural finish
Score details
Shade match
81
Finish & visual result
82
Wear & performance
70
Skin suitability
84
Very close colour · Radiant · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Radiant rather than natural finish · Does not claim colour stability · Contains drying alcohol
Matches: Same cool undertone· Same full coverage· Claims a blurring effect
Differences: Matte rather than natural finish· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
89
Finish & visual result
64
Wear & performance
58
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium skin with cool, pink or rosy undertones
Differences: Matte rather than natural finish· No skin-like finish claimed· No long-wear claim
Score details
Shade match
82
Finish & visual result
68
Wear & performance
40
Skin suitability
84
Close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel
Matches: Same cool undertone· Same full coverage· Claims a blurring effect
Differences: Matte rather than natural finish· No skin-like finish claimed· No long-wear claim
Score details
Shade match
88
Finish & visual result
64
Wear & performance
40
Skin suitability
30
Close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/dry skin
The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 30 (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 320C, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 30. Every attribute compared, with its share of the score.
ComparedYour shade30Closest match320CHow they compareScore
Shade match55% of overall91
Colour60%86#efb49c#f6b898Very close colourColour difference 2.8 (0 is identical)
Depth15%96LightLightSameDepth difference: 2.3
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall58
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyNormal, oily, sensitiveBoth marketed for normal/oily skin
Overall match 81/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$22.01 less (55%)
Target
