The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 23 dupes and alternatives Basma
4.5 (686)·Light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$17.99Ulta Beauty(product price)$22.01 less (55%)4.2 (5,328)
Matches: Same full coverage· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Slightly deeper· Neutral rather than cool undertone· Radiant rather than natural finish
Score details
Shade match
79
Finish & visual result
82
Wear & performance
70
Skin suitability
84
Close colour · Radiant · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Radiant rather than natural finish · Does not claim colour stability · Contains drying alcohol
Matches: Same cool undertone· Same full coverage· Claims a blurring effect
Differences: Slightly deeper· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
64
Wear & performance
58
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium skin with cool, pink or rosy undertones
Matches: Same cool undertone· Same full coverage· Claims a blurring effect
Differences: Slightly deeper· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
64
Wear & performance
40
Skin suitability
30
Close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/dry skin
$14.99Ulta Beauty(product price)$25.01 less (63%)4.3 (32,897)
Matches: Same full coverage· Claims a blurring effect· Claims transfer resistance
Differences: Slightly lighter· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
74
Finish & visual result
64
Wear & performance
63
Skin suitability
67
Close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin
Matches: Same full coverage· Claims a blurring effect· Adds SPF 40
Differences: Slightly lighter· Neutral rather than cool undertone· Matte rather than natural finish
Score details
Shade match
79
Finish & visual result
64
Wear & performance
40
Skin suitability
30
Close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Matte rather than natural finish · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/dry skin
The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 23 (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
IT Cosmetics CC+ Cream Natural Matte Foundation in Light Cool, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 23. Every attribute compared, with its share of the score.
ComparedYour shade23Closest shade matchLight CoolHow they compareScore
Shade match55% of overall94
Colour60%92#f9b193#fdb897Very close colourColour difference 2.0 (0 is identical)
Depth15%95LightLightSameDepth difference: 3.0
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall30
Skin type100%30Normal, dry, oilyCombination, oilyBoth marketed for oily skin
Overall match 75/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Medium Cool, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 23. Every attribute compared, with its share of the score.
ComparedYour shade23Closest overall alternativeMedium CoolHow they compareScore
Shade match55% of overall82
Colour60%73#f9b193#e2aa8dClose colourColour difference 4.5 (0 is identical)
Overall match 81/100Shade match 82/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $13 more
Target
