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The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 15 dupes and alternatives Basma

Medium light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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Fragrance-free6No drying alcohol9Vegan1Cruelty-free1Oil-free0With SPF5Mineral2

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Only showing matches with full coverage.

Closest shade match: IT Cosmetics CC+ Cream Natural Matte Foundation Neut Medium

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Basma
15Change shade
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Natural · Full coverage
The match
IT Cosmetics
Neut Medium
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Full coverage
Shade match
92out of 100
Colour
94
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$1 less (3%)

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative: MAC Cosmetics Studio Fix Fluid SPF 15 Foundation C5

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Basma
15Change shade
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Natural · Full coverage
The match
MAC Cosmetics
C5
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
79out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
68
Wear (Wear & performance)
67
Skin (Skin suitability)
67
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$1 less (3%)

Your shade $40 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Laura Geller

    Double Take Baked Full Coverage Foundation

    Sand
    Shade match 88
    $38SephoraSephora$2 less (5%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Olive rather than neutral undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    67
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Olive rather than neutral undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin

    Retailer shade note: for olive to tan skin

    Medium confidence· Digital match

    View match
  2. #4 · L.A. Girl

    Pro Coverage Liquid Foundation

    Porcelain
    Shade match 80
    $10Ulta BeautyUlta Beauty$30 less (75%)

    Matches: Same full coverageBoth claim long-wearing

    Differences: Radiant rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    80
    Finish & visual result
    68
    Wear & performance
    70
    Skin suitability
    90

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  3. #5 · Chanel

    N°1 DE CHANEL Revitalizing Foundation

    B110
    Shade match 85
    $81Ulta BeautyUlta Beauty(product price)Costs $41 more

    Matches: Same neutral undertoneSame full coverage

    Differences: Radiant rather than natural finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  4. #6 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 77
    $14.59TargetTarget$25.41 less (64%)

    Matches: Same full coverageClaims a blurring effectBoth claim long-wearing

    Differences: Slightly deeperMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    77
    Finish & visual result
    64
    Wear & performance
    70
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  5. #7 · Lancôme

    Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    260 Bisque N
    Shade match 78
    $63Ulta BeautyUlta Beauty(product price)Costs $23 more

    Matches: Same full coverageBoth claim long-wearingClaims transfer resistance

    Differences: Luminous rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    78
    Finish & visual result
    59
    Wear & performance
    74
    Skin suitability
    84

    Close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than natural finish · No skin-like finish claimed · Does not claim colour stability

    Medium confidence· Digital match

    View match
  6. #8 · Tarte

    Face Tape Full Coverage Foundation

    45H Tan Honey
    Shade match 80
    $42SephoraSephoraCosts $2 more

    Matches: Similar undertone (warm vs neutral)Same full coverageClaims a blurring effect

    Differences: Slightly deeperMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    64
    Wear & performance
    58
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: tan skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  7. #9 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Tan
    Shade match 86
    $39SephoraSephora$1 less (3%)

    Matches: Same neutral undertoneSame full coverageClaims a blurring effect

    Differences: Slightly deeperMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    30

    Close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/dry skin

    Medium confidence· Digital match

    View match
  8. #10 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW25
    Shade match 73
    $39SephoraSephora$1 less (3%)

    Matches: Same full coverageClaims a blurring effectClaims not settling into lines

    Differences: Slightly cooler undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    73
    Finish & visual result
    64
    Wear & performance
    74
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: rosy beige with rosy undertone for light to medium skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 15 (Medium light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 07 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 07 N

    • Close colour
    • Medium light · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora
  2. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Close colour
    • Medium · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Close colour
    • Medium · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  4. Tarte Shape Tape Full Coverage Matte Concealer

    47H tan-deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 47H tan-deep honey

    • Close colour
    • Medium · Warm · peach undertone

    $32

    SephoraView at Sephora
  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    140

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 140

    • Close colour
    • Light medium · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    9 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 9 Tan

    • Very close colour
    • Medium light · Cool undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Natural Matte Foundation in Neut Medium, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 15. Every attribute compared, with its share of the score.

ComparedYour shade15Closest shade matchNeut MediumScore
Shade match55% of overall92
Colour94#e89b77#e6a07eVery close colourColour difference 1.6 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.5
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosecandidate undertone inferred
Finish & visual result25% of overall64
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall30
Skin type30Normal, dry, oilyCombination, oilyBoth marketed for oily skin
Overall match 74/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Natural Matte Foundation in Neut Medium.

Same or better

  • $1 less
  • Very close colour
  • Same neutral undertone
  • Same full coverage
  • Claims a blurring effect
  • Adds SPF 40

Different

  • Matte finish instead of natural
  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • Not marketed for normal/dry skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapOil-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in C5, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 15. Every attribute compared, with its share of the score.

ComparedYour shade15Closest overall alternativeC5Score
Shade match55% of overall89
Colour82#e89b77#e29c70Close colourColour difference 3.4 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.8
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall67
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Normal, dry, oilyNormal, oilyBoth marketed for normal/​oily skin
Overall match 79/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in C5.

Same or better

  • $1 less
  • Same neutral undertone
  • Same full coverage
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim colour stability
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Small colour difference on the swatch
  • Matte finish instead of natural
  • No skin-like finish claimed
  • Not marketed for dry skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Natural Matte Foundation Neut Medium

Best price
$39SephoraSephora
$1 less (3%)

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation C5

Best price
$39SephoraSephora
$1 less (3%)

Your shade $40 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.