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The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 40 dupes and alternatives Basma

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free5No drying alcohol5Vegan4Cruelty-free3Oil-free0With SPF1Mineral1

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11 of 31

Only showing matches with full coverage.

Closest shade matchClosest overall alternative: Polite Society More Than a Pretty Face Skin-Caring Foundation Fair Neutral

The equivalent shade and the most similar foundation overall.

Your shade
Basma
40Change shade
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Full coverage
The match
Polite Society
Fair Neutral
Depth and undertone: Fair · Neutral
Finish and coverage: Radiant · Full coverage
Overall match
89out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
68
Wear (Wear & performance)
85
Skin (Skin suitability)
84
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $2 more

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · TIRTIR

    Mask Fit AI Filter Cushion

    17N VANILLA
    Shade match 99
    $25Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim colour stabilityContains listed fragrance

    Score details
    Shade match
    99
    Finish & visual result
    76
    Wear & performance
    74
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light with neutral undertone

    High confidence· Digital match

    View match
  2. #3 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 2.25 ZWEI.25
    Shade match 98
    $52Ulta BeautyUlta BeautyCosts $12 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    98
    Finish & visual result
    82
    Wear & performance
    74
    Skin suitability
    50

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim colour stability

    Retailer shade note: Fair, Neutral Undertones

    Medium confidence· Digital match

    View match
  3. #4 · Smashbox

    Always On Skin-Balancing Foundation

    F30N
    Shade match 97
    $45Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    97
    Finish & visual result
    86
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: level-three fair with a neutral undertone

    Medium confidence· Digital match

    View match
  4. #5 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    415 Rose Ivory
    Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)$21.01 less (53%)

    Matches: Near-identical swatch colourSame natural finishSame full coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    86
    Wear & performance
    74
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #6 · Hourglass

    Vanish Seamless Finish Foundation Stick

    5.5 Natural
    Shade match 88
    $49SephoraSephoraCosts $9 more

    Matches: Near-identical swatch colourSame natural finishSame full coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: light, warm undertones

    Medium confidence· Digital match

    View match
  6. #7 · Juvia's Place

    I am Magic Powder Foundation

    Cairo - Light 3
    Shade match 89
    $20Ulta BeautyUlta Beauty(product price)$20 less (50%)

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    68
    Wear & performance
    85
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability

    Medium confidence· Digital match

    View match
  7. #8 · TIRTIR

    Mask Fit AI Filter Cushion

    17C PORCELAIN
    Shade match 88
    $25Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Near-identical swatch colourSame full coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneMatte rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    74
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light with cool undertone

    High confidence· Digital match

    View match
  8. #9 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    18 Barcelona
    Shade match 88
    $20Ulta BeautyUlta Beauty(product price)$20 less (50%)

    Matches: Near-identical swatch colourSame natural finishSame full coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    85
    Skin suitability
    30

    Looks identical · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/oily skin

    Retailer shade note: golden beige with warmth

    High confidence· Digital match

    View match
  9. #10 · TIRTIR

    Mask Fit AI Filter Cushion

    19C PETAL
    Shade match 88
    $25Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Very close colourSame full coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneMatte rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    74
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light with cool undertone

    High confidence· Digital match

    View match
  10. #11 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Fair Warm
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneRadiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    85
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · No skin-like finish claimed

    Retailer shade note: extra fair with peachy undertone for very pale skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 40 (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Bisque 1.8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Bisque 1.8

    • Looks identical
    • Fair · Neutral undertone

    $39

    SephoraView at Sephora
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    11.0 Light Nude

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 11.0 Light Nude

    • Looks identical
    • Fair · Neutral undertone

    $30

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    1N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 1N

    • Very close colour
    • Fair · Neutral undertone

    $38

    SephoraView at Sephora
  4. Dior Forever Skin Correct Full-Coverage Concealer

    1N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1N Neutral

    • Very close colour
    • Fair · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Meringue 2.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Meringue 2.1 Neutral

    • Very close colour
    • Fair · Neutral undertone

    $31

    SephoraView at Sephora
  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 04 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 04 N

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Polite Society More Than a Pretty Face Skin-Caring Foundation in Fair Neutral, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 40. Every attribute compared, with its share of the score.

ComparedYour shade40Closest matchFair NeutralScore
Shade match55% of overall99
Colour99#ebcaae#eccaaeLooks identicalColour difference 0.4 (0 is identical)
Depth100FairFairSameDepth difference: 0.1
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared85
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​oily skin
Overall match 89/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Polite Society More Than a Pretty Face Skin-Caring Foundation in Fair Neutral.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same full coverage
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim colour stability
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • No skin-like finish claimed

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs none
View full match

Where to buy Fair Neutral

Match price
$42Ulta BeautyUlta Beauty
Costs $2 more

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.