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The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 28 dupes and alternatives Basma

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free7No drying alcohol6Vegan1Cruelty-free1Oil-free1With SPF2Mineral2

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Only showing matches with full coverage.

Closest shade match: L'Oréal Paris Infallible Pro-Matte Foundation 102 Shell Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Basma
28Change shade
Depth and undertone: Light · Warm
Finish and coverage: Natural · Full coverage
The match
L'Oréal Paris
102 Shell Beige
Depth and undertone: Light medium
Finish and coverage: Matte · Full coverage
Shade match
82out of 100
Colour
83
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$14.99Ulta BeautyUlta Beauty
$25.01 less (63%)

Your shade $40 at Sephora · product price; shade not separately priced · lowest price $9.92 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Maybelline Super Stay 24H Skin Tint + Vitamin C 130

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Basma
28Change shade
Depth and undertone: Light · Warm
Finish and coverage: Natural · Full coverage
The match
Maybelline
130
Depth and undertone: Light medium · Neutral
Finish and coverage: Radiant · Full coverage
Overall match
80out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
82
Wear (Wear & performance)
70
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$17.99Ulta BeautyUlta Beauty
$22.01 less (55%)

Your shade $40 at Sephora · product price; shade not separately priced · lowest price $13.98 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Soft Beige
    Shade match 77
    $3.89$5.99Ulta BeautyUlta Beauty$36.11 less (90%)

    Matches: Same natural finishSame full coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    67
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim colour stability

    Medium confidence· Digital match

    View match
  2. #4 · Maybelline

    Super Stay 24H Skin Tint + Vitamin C

    129
    Shade match 74
    $12.59$17.99Ulta BeautyUlta Beauty$27.41 less (69%)

    Matches: Same full coverageBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly deeperNeutral rather than warm undertoneRadiant rather than natural finish

    Score details
    Shade match
    74
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    84

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Radiant rather than natural finish · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #5 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Light Tones
    Shade match 80
    $14.59TargetTarget$25.41 less (64%)

    Matches: Same full coverageClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    80
    Finish & visual result
    64
    Wear & performance
    70
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  4. #6 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Medium Cool
    Shade match 65
    $39SephoraSephora$1 less (3%)

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly deeperSlightly cooler undertoneNo skin-like finish claimed

    Score details
    Shade match
    65
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium with pink undertones

    Medium confidence· Digital match

    View match
  5. #7 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    320C
    Shade match 70
    $53SephoraSephoraCosts $13 more

    Matches: Same full coverageBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    70
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: Medium with Rosy Undertones

    Medium confidence· Digital match

    View match
  6. #8 · Tarte

    Face Tape Full Coverage Foundation

    35B Medium Beige
    Shade match 69
    $42SephoraSephoraCosts $2 more

    Matches: Same full coverageClaims a blurring effectClaims transfer resistance

    Differences: Slightly cooler undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    69
    Finish & visual result
    64
    Wear & performance
    58
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW25
    Shade match 65
    $39SephoraSephora$1 less (3%)

    Matches: Same full coverageClaims a blurring effectClaims not settling into lines

    Differences: Slightly deeperSlightly cooler undertoneMatte rather than natural finish

    Score details
    Shade match
    65
    Finish & visual result
    64
    Wear & performance
    74
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: rosy beige with rosy undertone for light to medium skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 28 (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    250

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 250

    • Close colour
    • Light · Warm · peach undertone

    $30

    SephoraView at Sephora
  2. CoverGirl TruBlend Undercover Concealer

    Sand Beige

    CoverGirl TruBlend Undercover Concealer, shade Sand Beige

    • Very close colour
    • Light medium · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    140

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 140

    • Close colour
    • Light medium · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  4. NARS Radiant Creamy Concealer

    Macadamia

    NARS Radiant Creamy Concealer, shade Macadamia

    • Slight colour difference
    • Light medium · Warm undertone

    $36

    SephoraView at Sephora
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Warm

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Warm

    • Slight colour difference
    • Light · Warm · golden undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. Maybelline Fit Me Natural Finish Concealer

    035 Deep

    Maybelline Fit Me Natural Finish Concealer, shade 035 Deep

    • Close colour
    • Light medium

    $10.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Infallible Pro-Matte Foundation in 102 Shell Beige, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 28. Every attribute compared, with its share of the score.

ComparedYour shade28Closest shade match102 Shell BeigeScore
Shade match55% of overall82
Colour83#f5af94#fda78cClose colourColour difference 3.2 (0 is identical)
Depth98LightLight mediumCloseDepth difference: 1.5
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone70WarmUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared63
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Normal, dry, oilyNormal, oilyBoth marketed for normal/​oily skin
Overall match 74/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Pro-Matte Foundation in 102 Shell Beige.

Same or better

  • $25.01 less
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Matte finish instead of natural
  • No skin-like finish claimed
  • Does not claim colour stability
  • Not marketed for dry skin

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Maybelline Super Stay 24H Skin Tint + Vitamin C in 130, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 28. Every attribute compared, with its share of the score.

ComparedYour shade28Closest overall alternative130Score
Shade match55% of overall82
Colour86#f5af94#e7aa8eVery close colourColour difference 2.9 (0 is identical)
Depth92LightLight mediumCloseDepth difference: 4.0
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared82
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared70
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​oily skin
Overall match 80/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay 24H Skin Tint + Vitamin C in 130.

Same or better

  • $22.01 less
  • Very close colour
  • Same full coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • Runs slightly deeper
  • Neutral rather than warm undertone
  • Radiant finish instead of natural
  • Does not claim colour stability
  • Contains alcohol denat.

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

L'Oréal Paris Infallible Pro-Matte Foundation 102 Shell Beige

Match price
$14.99Ulta BeautyUlta Beauty
$25.01 less (63%)

Your shade $40 at Sephora · product price; shade not separately priced · lowest price $9.92 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Maybelline Super Stay 24H Skin Tint + Vitamin C 130

Match price
$17.99Ulta BeautyUlta Beauty
$22.01 less (55%)

Your shade $40 at Sephora · product price; shade not separately priced · lowest price $13.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.