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The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 30 dupes and alternatives Basma

Light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

  • Liquid1
  • Cream0
  • Stick0
  • Powder0
  • Serum0
  • Balm0
  • Gel0

Skin type

Preferences

Fragrance-free0No drying alcohol1Vegan, applied. RemoveCruelty-free1Oil-free0With SPF0Mineral1

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Only showing matches with full coverage, vegan.

  • 24 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: Tarte Face Tape Full Coverage Foundation 35B Medium Beige

The equivalent shade and the most similar foundation overall.

Your shade
Basma
30Change shade
Depth and undertone: Light · Cool
Finish and coverage: Natural · Full coverage
The match
Tarte
35B Medium Beige
Depth and undertone: Light medium · Cool · pink
Finish and coverage: Matte · Full coverage
Overall match
77out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
64
Wear (Wear & performance)
58
Skin (Skin suitability)
60
Shade match
89out of 100
Colour
84
Depth
92
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $2 more

Your shade $40 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 30 (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    30.5 Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 30.5 Tan

    • Very close colour
    • Light · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. NARS Radiant Creamy Concealer

    Toffee

    NARS Radiant Creamy Concealer, shade Toffee

    • Very close colour
    • Light · Cool undertone

    $36

    SephoraView at Sephora
  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    270

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 270

    • Very close colour
    • Light · Cool undertone

    $30

    SephoraView at Sephora
  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.3 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.3 N

    • Very close colour
    • Light medium · Neutral · neutral pink undertone

    $32

    SephoraView at Sephora
  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Vanilla

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Vanilla

    • Very close colour
    • Light · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    370 Biscuit

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 370 Biscuit

    • Very close colour
    • Light medium

    $15.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Face Tape Full Coverage Foundation in 35B Medium Beige, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 30. Every attribute compared, with its share of the score.

ComparedYour shade30Closest match35B Medium BeigeScore
Shade match55% of overall89
Colour84#efb49c#e8ad8eClose colourColour difference 3.2 (0 is identical)
Depth92LightLight mediumCloseDepth difference: 3.8
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall58
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, oilyNormal, combination, oilyBoth marketed for normal/​oily skin
Overall match 77/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 35B Medium Beige.

Same or better

  • Same cool undertone
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Matte finish instead of natural
  • No skin-like finish claimed
  • Does not claim colour stability
  • Not marketed for dry skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone high vs high
View full match

Where to buy 35B Medium Beige

Best price
$42SephoraSephora
Costs $2 more

Your shade $40 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.