Deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
26 of 30 matches
Only showing matches without talc.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $47 at Sephora
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at Sephora
Ulta Beautyfrom $50 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$9 less (19%)Matches: Very close colourSame cool undertoneSame natural finish
Differences: No blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: rich (cool)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty(product price)Costs $7 moreMatches: Very close colourSame cool undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage
Retailer shade note: deeper brown w/ red undertones
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautySephora$7 less (15%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Matte rather than natural finishDoes not claim a lightweight feel
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Does not claim a lightweight feel
Retailer shade note: deeper skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$5 less (11%)Matches: Near-identical swatch colourSame cool undertoneBoth claim 24-hour wear
Differences: Matte rather than natural finishFull rather than medium coverageNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed
Retailer shade note: for very deep cool skin with a red hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta Beauty
Macy's$42View at Macy'sUlta Beauty(product price)$29.01 less (62%)Matches: Very close colourSimilar undertone (neutral vs cool)Claims a skin-like finish
Differences: Radiant rather than natural finishFull rather than medium coverageNo blurring effect claimed
Very close colour · Radiant · Full coverage
Ingredients (not scored): 33% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Contains drying alcohol
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at Walmart
Target$13.99View at Target
Walgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta Beauty
CVS$17.99View at CVSUlta Beauty(product price)$8 less (17%)Matches: Very close colourSimilar undertone (neutral vs cool)Same medium coverage
Differences: Matte rather than natural finishNo long-wear claimNot marketed for normal skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Matte rather than natural finish · No long-wear claim · Not marketed for normal skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $9 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo blurring effect claimedNot marketed for combination/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Not marketed for combination/oily skin
Retailer shade note: very deep with red golden undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Light rather than medium coverageNo blurring effect claimedNot marketed for normal skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Light rather than medium coverage · No blurring effect claimed · Not marketed for normal skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyUlta Beauty(product price)$33.01 less (70%)Matches: Very close colourSame cool undertoneSame natural finish
Differences: No blurring effect claimedNo long-wear claimDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 37% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.94View at Walmart
AmazonSee price at AmazonView at AmazonUlta Beauty$26 less (55%)Matches: Same natural finishClaims a skin-like finishBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNo blurring effect claimed
Close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No blurring effect claimed
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta BeautyTarget$30View at TargetSephora$8 less (17%)Matches: Same cool undertoneBoth claim a blurring effectClaims not settling into lines
Differences: Matte rather than natural finishFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage
Retailer shade note: rich espresso with red undertones for deep dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta BeautyCosts $25 moreMatches: Same natural finishSame medium coverageBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNo blurring effect claimedNo long-wear claim
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta Beauty$25.51 less (54%)Matches: Same cool undertoneSame natural finishClaims a skin-like finish
Differences: Light rather than medium coverageNo blurring effect claimedNo long-wear claim
Close colour · Natural · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
CoverGirl Simply Ageless Skin Perfector Essence Foundation
Every store that sells this shade · prices as last checked
Target$10.99View at TargetWalmart$12.97View at WalmartUlta Beauty$21.49View at Ulta BeautyCVS$21.49View at CVSWalgreens$21.99View at WalgreensUlta Beauty$3 less (6%)Matches: Same natural finishBoth claim a blurring effectBoth claim a lightweight feel
Differences: Slightly deeperNeutral rather than cool undertoneFull rather than medium coverage
Close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Full rather than medium coverage · No long-wear claim · Not marketed for combination/oily skin
Retailer shade note: Rich with neutral red undertones
Medium confidence· Digital match
Doll 10 Peptide Bounce Balm Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$44View at Ulta BeautyUlta Beauty(product price)$31 less (66%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo long-wear claimDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyCVS$29.01 less (62%)Matches: Very close colourSimilar undertone (neutral vs cool)Claims not settling into lines
Differences: Radiant rather than natural finishLight rather than medium coverageNo blurring effect claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation
Every store that sells this shade · prices as last checked
CVS$17.99View at CVSUlta Beauty$5 less (11%)Matches: Same natural finishBoth claim a blurring effectBoth claim a lightweight feel
Differences: Slightly deeperSlightly warmer undertoneBuildable rather than medium coverage
Close colour · Natural · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Buildable rather than medium coverage
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephoraCosts $5 moreMatches: Very close colourSame medium coverageClaims transfer resistance
Differences: Neutral rather than cool undertoneMatte rather than natural finishNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · No blurring effect claimed · Not marketed for normal skin
Retailer shade note: deepest with neutral rich-brown undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $4.50 moreMatches: Same natural finishClaims a skin-like finishBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneLight rather than medium coverageNo blurring effect claimed
Close colour · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · No blurring effect claimed · No long-wear claim
Retailer shade note: Neutral
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $51.50 · product priceView at Ulta BeautyUlta Beauty(product price)$7.50 less (16%)Matches: Both claim a blurring effectClaims not settling into linesBoth claim a lightweight feel
Differences: Slightly deeperNeutral rather than cool undertoneMatte rather than natural finish
Close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than medium coverage · No long-wear claim
Retailer shade note: for extra deep neutral skin with a subtle red hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sSephora$5 less (11%)Matches: Very close colourSimilar undertone (neutral vs cool)Same natural finish
Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: Rich with Cool Neutral Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)$5 less (11%)Matches: Both claim 24-hour wearClaims transfer resistanceClaims not settling into lines
Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed
Retailer shade note: for very deep neutral skin with a subtle red hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephora$11 less (23%)Matches: Very close colourBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneRadiant rather than natural finishLight rather than medium coverage
Very close colour · Radiant · Light coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for deeper skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty(product price)$1 less (2%)Matches: Both claim a blurring effectClaims transfer resistanceClaims not settling into lines
Differences: Neutral rather than cool undertoneRadiant rather than natural finishFull rather than medium coverage
Close colour · Radiant · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Full rather than medium coverage
Retailer shade note: rich mahogany with neutral undertone for deep dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty$1 less (2%)Matches: Same natural finishSame medium coverageClaims a skin-like finish
Differences: Slightly deeperNeutral rather than cool undertoneNo long-wear claim
Close colour · Natural · Medium coverage
Ingredients (not scored): 33% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · No long-wear claim · Not marketed for normal/combination/oily skin
Retailer shade note: Rich with neutral red undertones
Medium confidence· Digital match
Doll 10 Doll Skin Genius Serum Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$46View at Ulta BeautyShowing 12 of 25 matches
The closest shade to Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation 38C Magnetic (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
065 Coffee
$10.99
Deep 6C
$31
Bronze
$11.99
495
$30
60N mahogany
$32
Tone 10.5 N
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 36C Padauk, against Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation in 38C Magnetic. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 36C Padauk.
2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
SephoraYour shade $47 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
