Very deep
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $14.95 at Ulta Beauty · product price; shade not separately priced · lowest price $13.69 at Target
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$13.69View at Target
Walmart$13.69 · out of stockView at WalmartUlta Beautyfrom $14.50 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$3.95 less (26%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Full rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: rich with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Camo Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11View at Ulta BeautyUlta Beauty(product price)$2.96 less (20%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Not marketed for sensitive skinContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Not marketed for sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at Walgreens
AmazonSee price at AmazonView at Amazon
SephoraCosts $25.05 moreMatches: Very close colourSame matte finishSame medium coverage
Differences: Not marketed for sensitive skinContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: deep warm neutral
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta Beauty
Macy's$40View at Macy'sUlta Beauty(product price)Costs $1.04 moreMatches: Very close colourSame matte finishClaims transfer resistance
Differences: Full rather than medium coverageContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Full rather than medium coverage · Contains drying alcohol
Retailer shade note: neutral cool undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$16.99View at CVSAmazonSee price at AmazonView at AmazonSephoraCosts $45.05 moreMatches: Near-identical swatch colourSame medium coverageClaims a blurring effect
Differences: Natural rather than matte finish
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: deep with warm undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta BeautyCosts $24.55 moreMatches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: No long-wear claimNot marketed for normal/sensitive skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No long-wear claim · Not marketed for normal/sensitive skin
Retailer shade note: deepest skin w/ cool undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$39.50View at Ulta BeautyUlta Beauty(product price)Costs $44.05 moreMatches: Near-identical swatch colourSame medium coverageClaims a blurring effect
Differences: Natural rather than matte finish
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: rich ebony
Medium confidence· Digital match
RMS Beauty ReEvolve Natural Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $59 · product priceView at Ulta BeautyUlta BeautySame priceMatches: Near-identical swatch colourSame matte finishAdds SPF 15
Differences: Full rather than medium coverageNo long-wear claimNot marketed for oily/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Full rather than medium coverage · No long-wear claim · Not marketed for oily/sensitive skin
Low confidence· Digital match
BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$14.95View at Ulta BeautyUlta Beauty(product price)Costs $10.05 moreMatches: Very close colourSame matte finishClaims transfer resistance
Differences: Full rather than medium coverageContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage · Contains listed fragrance
Retailer shade note: deep with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyWalmartCosts $0.02 moreMatches: Very close colourSame matte finish
Differences: Buildable rather than medium coverageNo long-wear claimNot marketed for sensitive skin
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than medium coverage · No long-wear claim · Not marketed for sensitive skin
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetWalgreens$15.99View at WalgreensCVS$15.99View at CVSSephoraCosts $45.05 moreMatches: Near-identical swatch colourSame medium coverageClaims a blurring effect
Differences: Natural rather than matte finish
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: deep with warm undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $45.05 moreMatches: Near-identical swatch colourSame medium coverageClaims a blurring effect
Differences: Natural rather than matte finish
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyWalmartCosts $0.02 moreMatches: Very close colourSame matte finish
Differences: Buildable rather than medium coverageNo long-wear claimNot marketed for sensitive skin
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than medium coverage · No long-wear claim · Not marketed for sensitive skin
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetWalgreens$15.99View at WalgreensCVS$15.99View at CVSUlta Beauty(product price)Costs $19.05 moreMatches: Very close colourClaims a skin-like finishBoth claim long-wearing
Differences: Natural matte rather than matte finishBuildable rather than medium coverage
Very close colour · Natural matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural matte rather than matte finish · Buildable rather than medium coverage
Retailer shade note: tan shade with warm undertones
Low confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $32.05 moreMatches: Near-identical swatch colourSame medium coverageClaims a blurring effect
Differences: Natural rather than matte finishNot marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for sensitive skin
Retailer shade note: rich neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $26.05 moreMatches: Very close colourBoth claim long-wearingClaims a lightweight feel
Differences: Natural rather than matte finishLight rather than medium coverage
Very close colour · Natural · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage
Retailer shade note: deep with a warm undertone
Medium confidence· Digital match
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $41.05 moreMatches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Natural rather than matte finishNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: extra deep with warm undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $33.05 moreMatches: Very close colourSame medium coverageBoth claim long-wearing
Differences: Natural rather than matte finishNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily/sensitive skin
Retailer shade note: dark with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $38.05 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Full rather than medium coverageContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Full rather than medium coverage · Contains drying alcohol
Retailer shade note: Deep with Red Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sUlta Beauty(product price)Costs $34.05 moreMatches: Very close colourSame matte finishClaims colour stability
Differences: Full rather than medium coverageNot marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for sensitive skin
Retailer shade note: deep, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta Beauty(product price)Costs $10.05 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Full rather than medium coverageContains listed fragranceContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep with warm undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $24.05 moreMatches: Both claim long-wearingAdds SPF 50
Differences: Slightly deeperNatural rather than matte finishFull rather than medium coverage
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Full rather than medium coverage · Contains listed fragrance
Retailer shade note: deep complexion with neutral undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $38.05 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Full rather than medium coverageContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Full rather than medium coverage · Contains drying alcohol
Retailer shade note: Deep with Peachy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephoraCosts $32.05 moreMatches: Near-identical swatch colourSame medium coverageClaims a blurring effect
Differences: Natural rather than matte finishNot marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for sensitive skin
Retailer shade note: rich neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautySephoraCosts $23.05 moreMatches: Very close colourSame medium coverageBoth claim long-wearing
Differences: Natural rather than matte finishNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for sensitive skin
Retailer shade note: rich (warm)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $54.05 moreMatches: Very close colourSame matte finishClaims transfer resistance
Differences: Slightly lighterFull rather than medium coverageNot marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sWalmart$5.03 less (34%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Full rather than medium coverageNot marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for sensitive skin
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $33.05 moreMatches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Natural rather than matte finishNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for sensitive skin
Retailer shade note: for medium deep skintones with warm bronze undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $40.05 moreMatches: Same matte finishClaims a blurring effectClaims transfer resistance
Differences: Full rather than medium coverageNot marketed for sensitive skin
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for sensitive skin
Retailer shade note: D5 - Deep with warm undertones
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $0.05 moreMatches: Near-identical swatch colourClaims a skin-like finishClaims a lightweight feel
Differences: Radiant rather than matte finishLight rather than medium coverageNo long-wear claim
Looks identical · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than medium coverage · No long-wear claim · Contains listed fragrance
Retailer shade note: Deep skin tone, neutral cool undertone
Medium confidence· Digital match
Revolution Beauty Skin Silk Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15 · product priceView at Ulta BeautyShowing 12 of 30 matches
The closest shade to BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation Carob (Very deep) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Cappuccino
$12.99
Rich
$12
9 Neutral
$42
NC60
$30
15.5 Deep
$36
Chai
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Carob, against BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation in Carob. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Carob.
5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $14.95 at Ulta Beauty · product price; shade not separately priced · lowest price $13.69 at Target
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
