Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick Milk Chocolate / Midnight Brown dupes and alternatives Bobbi Brown
4.8 (1,679)
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matched on pan 4, against the Midnight Brown pan of your shade
85
overall
Shade match95
$4Ulta Beauty$39 less (91%)4.5 (28,532)
Matches: Very close colour· Same finish: metallic
Differences: Opaque rather than buildable (pigmentation)· Powder rather than stick (format)· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
95
Finish, pigmentation & format
83
Wear & performance
55
Comfort & skin suitability
50
Very close colour · Metallic · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matched on the deeper eyeshadow pan, against the Milk Chocolate pan of your shade
78
overall
Shade match88
$15$30Sephora$28 less (65%)2.8 (195)
Shimmer
Differences: Liquid rather than stick (format)· Not listed rather than 24-hour wear (longevity)· Does not claim crease resistance
Score details
Shade match
88
Finish, pigmentation & format
78
Wear & performance
40
Comfort & skin suitability
50
Close colour · Shimmer
Ingredients (not scored): 10% ingredient overlap
Differences: Liquid rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Compared using the Milk Chocolate pan of your shade
77
overall
Shade match79
$9Ulta Beauty(product price)$34 less (79%)4.2 (2,863)
Matches: Same finish: metallic· Same pigmentation: buildable
Differences: Deeper· Powder rather than stick (format)· Not listed rather than 24-hour wear (longevity)
Score details
Shade match
79
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Metallic · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Deeper · Powder rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matched on pan 3, against the Milk Chocolate pan of your shade
77
overall
Shade match80
$4Ulta Beauty$39 less (91%)4.5 (28,532)
Matches: Same finish: metallic
Differences: Bronze rather than brown· Opaque rather than buildable (pigmentation)· Powder rather than stick (format)
Score details
Shade match
80
Finish, pigmentation & format
83
Wear & performance
55
Comfort & skin suitability
50
Close colour · Metallic · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Bronze rather than brown · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Compared using the Milk Chocolate pan of your shade
76
overall
Shade match81
$24Sephora$19 less (44%)4.6 (205)
Matches: Same warm undertone· Both claim crease resistance· Claims comfort
Differences: Bronze rather than brown· Powder rather than stick (format)· 16-hour wear rather than 24-hour wear (longevity)
Score details
Shade match
81
Finish, pigmentation & format
76
Wear & performance
68
Comfort & skin suitability
48
Close colour · Shimmer
Ingredients (not scored): 7% ingredient overlap
Differences: Bronze rather than brown · Powder rather than stick (format) · 16-hour wear rather than 24-hour wear (longevity) · Does not claim waterproof · Normal, Dry, Sensitive rather than normal, dry, combination (skin types)
Compared using the Midnight Brown pan of your shade
75
overall
Shade match79
$23Ulta Beauty$20 less (47%)4.3 (828)
Matches: Near-identical swatch colour· Same finish: metallic
Differences: Warm rather than cool undertone· Copper rather than brown· Opaque rather than buildable (pigmentation)
Score details
Shade match
79
Finish, pigmentation & format
83
Wear & performance
38
Comfort & skin suitability
50
Looks identical · Metallic · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Warm rather than cool undertone · Copper rather than brown · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · 12-hour wear rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matched on the Shea pan, against the Midnight Brown pan of your shade
74
overall
Shade match83
$48Ulta BeautyCosts $5 more4.8 (1,549)
Shimmer · Opaque
Differences: Opaque rather than buildable (pigmentation)· Powder rather than stick (format)· Not listed rather than 24-hour wear (longevity)
Score details
Shade match
83
Finish, pigmentation & format
74
Wear & performance
40
Comfort & skin suitability
50
Close colour · Shimmer · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matched on pan 4, against the Midnight Brown pan of your shade
74
overall
Shade match80
$44Ulta BeautyCosts $1 more4.3 (521)
Matches: Both claim crease resistance
Differences: Lighter· Powder rather than stick (format)· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
80
Finish, pigmentation & format
76
Wear & performance
73
Comfort & skin suitability
0
Close colour · Shimmer
Ingredients (not scored): 7% ingredient overlap
Differences: Lighter · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof · Sensitive rather than normal, dry, combination (skin types)
Compared using the Milk Chocolate pan of your shade
73
overall
Shade match73
$33Sephora$10 less (23%)4.5 (1,492)
Matches: Same warm undertone· Same format: stick· Both claim crease resistance
Differences: Lighter· Bronze rather than brown· 12-hour wear rather than 24-hour wear (longevity)
Score details
Shade match
73
Finish, pigmentation & format
88
Wear & performance
68
Comfort & skin suitability
0
Slight colour difference · Shimmer
Ingredients (not scored): 36% ingredient overlap
Differences: Lighter · Bronze rather than brown · 12-hour wear rather than 24-hour wear (longevity) · Sensitive rather than normal, dry, combination (skin types)
Compared using the Milk Chocolate pan of your shade
73
overall
Shade match71
$29Ulta Beauty$14 less (33%)4.5 (1,604)
Matches: Same warm undertone· Same finish: metallic· Same pigmentation: buildable
Differences: Golden rather than brown· 8-hour wear rather than 24-hour wear (longevity)· Does not claim crease resistance
Score details
Shade match
71
Finish, pigmentation & format
100
Wear & performance
30
Comfort & skin suitability
20
Close colour · Metallic · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Golden rather than brown · 8-hour wear rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Sensitive rather than normal, dry, combination (skin types)
Matched on pan 2, against the Milk Chocolate pan of your shade
73
overall
Shade match78
$44Ulta BeautyCosts $1 more4.3 (521)
Matches: Both claim crease resistance
Differences: Bronze rather than brown· Powder rather than stick (format)· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
78
Finish, pigmentation & format
76
Wear & performance
73
Comfort & skin suitability
0
Close colour · Shimmer
Ingredients (not scored): 7% ingredient overlap
Differences: Bronze rather than brown · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof · Sensitive rather than normal, dry, combination (skin types)
Compared using the Midnight Brown pan of your shade
66
overall
Shade match93
$9Ulta Beauty(product price)$34 less (79%)4.2 (2,863)
Matches: Very close colour· Same pigmentation: buildable
Differences: Matte rather than metallic (finish)· Powder rather than stick (format)· Not listed rather than 24-hour wear (longevity)
Score details
Shade match
93
Finish, pigmentation & format
29
Wear & performance
40
Comfort & skin suitability
50
Very close colour · Matte · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than metallic (finish) · Powder rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Kaja Beauty Bento Stacked Eyeshadow Trio in Neutral Moment, against Bobbi Brown Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick in Milk Chocolate / Midnight Brown. Matched on pan 3, against the Midnight Brown pan of your shade. Every attribute compared, with its share of the score.
Colour60%94#5b3d32#5a3a31Very close colourColour difference 1.6 (0 is identical)
Depth15%98Deep / darkDeep / darkSameDepth difference 1.4 on the 0–100 scale
Undertone—not comparableCoolNot listedUndertone unknown on one side
Colour family25%100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared11
Finish65%5MetallicMatteDifferentMatte finish rather than metallic
Pigmentation20%—not comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Format15%35StickPowderDifferentPowder rather than stick
Wear & performance10% of overall40
Longevity50%4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Crease resistance30%40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfort40%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types40%—not comparableNormal, Dry, CombinationNot listedNot listed for eitherSkin types not listed for one product
Overall match 63/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Bobbi Brown Long-Wear Waterproof Cream Eyeshadow Stick in Cinnamon, against Bobbi Brown Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick in Milk Chocolate / Midnight Brown. Compared using the Milk Chocolate pan of your shade. Every attribute compared, with its share of the score.
ComparedYour shadeMilk Chocolate / Midnight BrownClosest overall alternativeCinnamonHow they compareScore
Shade match55% of overall95
Colour60%92#98604c#985b49Very close colourColour difference 2.0 (0 is identical)
Depth15%97Deep / darkDeep / darkSameDepth difference 1.8 on the 0–100 scale
Undertone—not comparableWarmNot listedUndertone unknown on one side
Colour family25%100BrownBrownSameSame colour family
Overall match 97/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$9 less (21%)
