Vitamin Enriched Skin Tinted Moisturizer SPF 15 Medium 1 dupes and alternatives Bobbi Brown
4.2 (355)·Light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Slightly deeper· Natural rather than radiant finish· Buildable rather than light coverage
Score details
Shade match
84
Finish & visual result
67
Wear & performance
40
Skin suitability
100
Close colour · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Buildable rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Matches: Claims a skin-like finish· Both claim a lightweight feel· No fragrance listed
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Buildable rather than light coverage
Score details
Shade match
80
Finish & visual result
61
Wear & performance
63
Skin suitability
80
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for sensitive skin · No SPF
$38Ulta Beauty(product price)$11 less (22%)4.4 (657)
Matches: Claims a blurring effect· Both claim 12-hour wear· Both claim not settling into lines
Differences: Slightly deeper· Olive rather than warm undertone· Matte rather than radiant finish
Score details
Shade match
72
Finish & visual result
43
Wear & performance
100
Skin suitability
80
Close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Olive rather than warm undertone · Matte rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · No SPF
Retailer shade note: medium with warm neutral olive undertones
Matches: Claims a skin-like finish· Both claim a lightweight feel· No fragrance listed
Differences: Slightly deeper· Neutral rather than warm undertone· Natural rather than radiant finish
Score details
Shade match
74
Finish & visual result
61
Wear & performance
63
Skin suitability
80
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for sensitive skin · No SPF
The closest shade to Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 Medium 1 (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 4W1 Honey Bronze, against Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Medium 1. Every attribute compared, with its share of the score.
ComparedYour shadeMedium 1Closest shade match4W1 Honey BronzeHow they compareScore
Shade match55% of overall89
Colour60%82#f8bb75#edba83Close colourColour difference 3.3 (0 is identical)
Depth15%97LightLightSameDepth difference: 1.6
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Overall match 73/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Kylie Cosmetics Natural Blur Powder Foundation in 6W, against Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Medium 1. Every attribute compared, with its share of the score.
ComparedYour shadeMedium 1Closest overall alternative6WHow they compareScore
Shade match55% of overall86
Colour60%78#f8bb75#edb884Close colourColour difference 3.9 (0 is identical)
Depth15%96LightLightSameDepth difference: 2.3
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Overall match 77/100Shade match 86/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty$33.60 less (69%)
Target
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