Vitamin Enriched Skin Tinted Moisturizer SPF 15 Rich 2 dupes and alternatives Bobbi Brown
4.2 (355)·Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$39.50Ulta Beauty(product price)$9.50 less (19%)4.6 (34,695)
Matches: Same neutral undertone· Claims a blurring effect· Both claim not settling into lines
Differences: Noticeably different swatch colour· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
77
Finish & visual result
62
Wear & performance
66
Skin suitability
80
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: very deep neutral skin with peach undertones
Matches: Same neutral undertone· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly lighter· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
74
Finish & visual result
58
Wear & performance
66
Skin suitability
20
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin · Contains drying alcohol
$39.50Ulta Beauty(product price)$9.50 less (19%)4.4 (15,124)
Matches: Same neutral undertone· Both claim not settling into lines· Both claim a lightweight feel
Differences: Noticeably different swatch colour· Matte rather than radiant finish· Medium rather than light coverage
Score details
Shade match
77
Finish & visual result
43
Wear & performance
66
Skin suitability
40
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Matte rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim colour stability · Not marketed for dry/normal/sensitive skin
The closest shade to Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 Rich 2 (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Maybelline Fit Me Dewy + Smooth Foundation in 360 Mocha, against Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Rich 2. Every attribute compared, with its share of the score.
ComparedYour shadeRich 2Closest match360 MochaHow they compareScore
Shade match55% of overall78
Colour60%73#825017#7f440fClose colourColour difference 4.6 (0 is identical)
Depth15%88DeepVery deepCloseDepth difference: 5.0
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Overall match 78/100Shade match 78/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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