Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
27 of 30 matches
Only showing matches without fragrance.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $58 at Sephora · product price; shade not separately priced
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at Target
Walmart$8View at Walmart
CVS$8View at CVS
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $58 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$16.99View at CVSAmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$39.01 less (67%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Contains drying alcoholNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Contains drying alcohol · No SPF
High confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSUlta Beauty(product price)$39.01 less (67%)Matches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Neutral rather than cool undertoneContains drying alcoholNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Contains drying alcohol · No SPF
High confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVS
Sephora$3 less (5%)Matches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Neutral rather than cool undertoneFull rather than medium coverageDoes not claim not settling into lines
Looks identical · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: D7.5 - Very rich deep with neutral undertones and a red tone
High confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautySephora$10 less (17%)Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish
Differences: Neutral rather than cool undertoneNatural rather than matte finishNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No SPF
Retailer shade note: for rich deep skintones with neutral undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)$23 less (40%)Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same matte finish
Differences: Buildable rather than medium coverageNo long-wear claimDoes not claim transfer resistance
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/oily skin · No SPF
Retailer shade note: rich with cool neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)$24 less (41%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Slightly deeperNatural rather than matte finishNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance
Retailer shade note: rich brown with pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty(product price)$23 less (40%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Buildable rather than medium coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/oily skin · No SPF
Retailer shade note: rich with cool undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephora$34 less (59%)Matches: Very close colourSame medium coverageBoth claim long-wearing
Differences: Neutral rather than cool undertoneNatural rather than matte finishDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily skin · No SPF
Retailer shade note: very deep with neutral undertones
High confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$19 less (33%)Matches: Near-identical swatch colourSame cool undertoneBoth claim long-wearing
Differences: Natural rather than matte finishFull rather than medium coverageDoes not claim transfer resistance
Looks identical · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: very deep complexion with cool red undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)$23 less (40%)Matches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNo long-wear claim
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/oily skin · No SPF
Retailer shade note: rich with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)$50 less (86%)Matches: Same medium coverageBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Does not claim transfer resistance · No SPF
Retailer shade note: rich with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at TargetWalmart$8View at WalmartAmazonSee price at AmazonView at AmazonSephora$19 less (33%)Matches: Very close colourSame matte finishBoth claim transfer resistance
Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for combination skin
Retailer shade note: rich deep with warm neutral undertones
High confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephora$8 less (14%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin · No SPF
Retailer shade note: Extra deep with cool undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephora$10 less (17%)Matches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Slightly warmer undertoneNatural rather than matte finishNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No SPF
Retailer shade note: for rich deep skintones with neutral golden undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephora$3 less (5%)Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect
Differences: Neutral rather than cool undertoneNatural rather than matte finishDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin · No SPF
Retailer shade note: D.75 - very rich deep with neutral undertones and a red tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty(product price)$44.01 less (76%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Natural rather than matte finishNo long-wear claimDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.64View at WalmartAmazonSee price at AmazonView at AmazonSephora$40.01 less (69%)Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish
Differences: Full rather than medium coverageDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/combination/oily skin · No SPF
Retailer shade note: very deep, neutral rosy undertones
Medium confidence· Digital match
ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$17.99View at SephoraSephora$19 less (33%)Matches: Very close colourSame matte finishBoth claim transfer resistance
Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for combination skin
Retailer shade note: rich deep with neutral golden undertones
High confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$12 less (21%)Matches: Very close colourSame cool undertoneClaims a blurring effect
Differences: Slightly lighterRadiant rather than matte finishFull rather than medium coverage
Very close colour · Radiant · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · Radiant rather than matte finish · Full rather than medium coverage · No SPF
Retailer shade note: rich espresso with red undertone for deep dark skin
High confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautySephora$22 less (38%)Matches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Neutral rather than cool undertoneDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal skin · No SPF
Retailer shade note: rich - neutral
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$13 less (22%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Slightly deeperNeutral rather than cool undertoneFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Full rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for extra deep neutral skin with a peach hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautySephora$18 less (31%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Slightly warmer undertoneDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Retailer shade note: very deep skin with warm, peach undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)$50 less (86%)Matches: Very close colourSame medium coverageBoth claim long-wearing
Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim transfer resistance · No SPF
Retailer shade note: rich with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyWalmart$8View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$18 less (31%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Slightly warmer undertoneDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Retailer shade note: very deep skin with warm, peach undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephoraCosts $2 moreMatches: Near-identical swatch colourSame medium coverageBoth claim transfer resistance
Differences: Neutral rather than cool undertoneRadiant rather than matte finishDoes not claim a lightweight feel
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: very deep, neutral
High confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyShowing 12 of 25 matches
The closest shade to Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Cool Espresso (C-116) (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Sable
$36
175
$12.99
17.5 Deep
$36
8C
$38
Brownie 8.5 Red
$31
61N espresso neutral
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
e.l.f. Cosmetics Soft Glam Satin Foundation in 61 Rich Cool, against Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Cool Espresso (C-116). Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics Soft Glam Satin Foundation in 61 Rich Cool.
10 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
Maybelline Super Stay Lumi-Matte Foundation in 400, against Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Cool Espresso (C-116). Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Super Stay Lumi-Matte Foundation in 400.
10 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
e.l.f. Cosmetics Soft Glam Satin Foundation 61 Rich Cool
Ulta BeautyYour shade $58 at Sephora · product price; shade not separately priced
Maybelline Super Stay Lumi-Matte Foundation 400
Ulta BeautyYour shade $58 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
