Tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
29 of 30 matches
Only showing matches without alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $58 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.94View at Walmart
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $58 at Ulta Beauty
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta Beauty
Macy's$42View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$5 less (9%)Matches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Does not claim transfer resistanceNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Does not claim transfer resistance · No SPF
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautySephora$16 less (28%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Full rather than medium coverageNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Full rather than medium coverage · No SPF
Retailer shade note: deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephora$6 less (10%)Matches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: Does not claim not settling into linesContains drying alcoholNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Does not claim not settling into lines · Contains drying alcohol · No SPF
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$39.01 less (67%)Matches: Very close colourSame matte finishBoth claim transfer resistance
Differences: Full rather than medium coverageNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$20.29View at CVSUlta Beauty$43.05 less (74%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Does not claim transfer resistanceDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin · No SPF
Medium confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78 · out of stockView at WalmartUlta Beauty$14.95View at Ulta BeautyTarget$14.99View at TargetCVS$16.49View at CVSWalmart$29.56 · out of stockView at WalmartUlta Beauty(product price)$4 less (7%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Full rather than medium coverageDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Retailer shade note: very dark w/ gold/brown undertones
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautySephora$16 less (28%)Matches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Olive rather than cool undertoneFull rather than medium coverageNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Olive rather than cool undertone · Full rather than medium coverage · No SPF
Retailer shade note: tan to deep skin with very warm, golden or olive undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephora$19 less (33%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than cool undertoneFull rather than medium coverageDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · Does not claim transfer resistance · No SPF
Retailer shade note: deep auburn with neutral undertones for dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty$43.50 less (75%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Full rather than medium coverageDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Walmart$13.48 · out of stockView at WalmartTarget$13.69View at TargetUlta Beauty$14.50 · out of stockView at Ulta BeautyUlta Beauty(product price)$18 less (31%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Slightly warmer undertoneDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Retailer shade note: tan to deep skin with warm, golden undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephora$20 less (34%)Matches: Very close colourSame medium coverageBoth claim long-wearing
Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim transfer resistance · No SPF
Retailer shade note: deep (warm)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$43.05 less (74%)Matches: Very close colourSame matte finishNo fragrance listed
Differences: Full rather than medium coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/oily skin
Medium confidence· Digital match
BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$14.95View at Ulta BeautyWalmart$14.99 · out of stockView at WalmartWalmart$29.98 · out of stockView at WalmartUlta Beauty(product price)$44.01 less (76%)Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish
Differences: Neutral rather than cool undertoneNatural rather than matte finishNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVS
Walgreens$14.99View at WalgreensWalmart$19.94View at WalmartAmazonSee price at AmazonView at AmazonWalmart$46.03 less (79%)Matches: Very close colourSame matte finishBoth claim long-wearing
Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartUlta Beauty(product price)$45.01 less (78%)Matches: Very close colourSame matte finishBoth claim long-wearing
Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$45.01 less (78%)Matches: Very close colourSame matte finishBoth claim long-wearing
Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$44 less (76%)Matches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Radiant rather than matte finishLight rather than medium coverageNo long-wear claim
Very close colour · Radiant · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Medium confidence· Digital match
Revolution Beauty Superdewy Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautySephora$30 less (52%)Matches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Neutral rather than cool undertoneRadiant rather than matte finishDoes not claim transfer resistance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Does not claim transfer resistance · Not marketed for normal skin · No SPF
Retailer shade note: caramel - brown skin with neutral undertones
Medium confidence· Digital match
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty(product price)$12 less (21%)Matches: Very close colourClaims a blurring effectBoth claim transfer resistance
Differences: Neutral rather than cool undertoneRadiant rather than matte finishFull rather than medium coverage
Very close colour · Radiant · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Full rather than medium coverage · No SPF
Retailer shade note: deep auburn with neutral undertone for dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta BeautySame priceMatches: Very close colourClaims a blurring effectNo fragrance listed
Differences: Neutral rather than cool undertoneNatural matte rather than matte finishFull rather than medium coverage
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Natural matte rather than matte finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Retailer shade note: dark with neutral undertones
Medium confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$58View at Ulta BeautyUlta Beauty$48 less (83%)Matches: Near-identical swatch colourBoth claim long-wearing
Differences: Radiant rather than matte finishFull rather than medium coverageDoes not claim transfer resistance
Looks identical · Radiant · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than matte finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
L.A. Girl Pro Coverage Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyUlta Beauty$43.01 less (74%)Matches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Slightly warmer undertoneDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Medium confidence· Digital match
Palladio Beauty Build + Blend Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautyWalmart$45.02 less (78%)Matches: Very close colourSame medium coverageClaims a blurring effect
Differences: Slightly warmer undertoneNatural rather than matte finishNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/combination/oily skin
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$12.98View at WalmartWalgreens$17.99View at WalgreensUlta Beauty$45.41 less (78%)Matches: Very close colourClaims a blurring effectBoth claim long-wearing
Differences: Slightly warmer undertoneNatural rather than matte finishLight rather than medium coverage
Very close colour · Natural · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Light rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
Revlon PhotoReady Lift & Fill Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta BeautyWalmart$13.97View at WalmartTarget$13.99View at TargetWalgreens$17.99View at WalgreensCVS$17.99View at CVSUlta Beauty$12 less (21%)Matches: Near-identical swatch colourClaims a blurring effectBoth claim transfer resistance
Differences: Slightly warmer undertoneRadiant rather than matte finishFull rather than medium coverage
Looks identical · Radiant · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than matte finish · Full rather than medium coverage · No SPF
Retailer shade note: tanned caramel with golden undertone for medium to dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beauty$46View at Ulta BeautyUlta Beauty(product price)$16 less (28%)Matches: Near-identical swatch colourBoth claim not settling into linesBoth claim a lightweight feel
Differences: Slightly warmer undertoneRadiant rather than matte finishBuildable rather than medium coverage
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance
Retailer shade note: tan to deep skin with warm, peach undertones
Medium confidence· Digital match
Tarte Babassu Foundcealer Dewy Foundation SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$34 less (59%)Matches: Very close colourSame medium coverageBoth claim long-wearing
Differences: Slightly warmer undertoneRadiant rather than matte finishDoes not claim transfer resistance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyShowing 12 of 27 matches
The closest shade to Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Cool Golden (C-076) (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Dark 5C
$31
Teak 9.5
$39
W9.5
Tone 8.5 C
$32
Deep Cinnamon
Crumble 7.1 Neutral
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L'Oréal Paris True Match Super-Blendable Foundation in C6 Cool Medium, against Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Cool Golden (C-076). Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris True Match Super-Blendable Foundation in C6 Cool Medium.
14 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Deep 50 Cool, against Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Cool Golden (C-076). Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Deep 50 Cool.
5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
L'Oréal Paris True Match Super-Blendable Foundation C6 Cool Medium
Ulta BeautyYour shade $58 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Deep 50 Cool
SephoraYour shade $58 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
