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Weightless Skin Oil-Controlling Foundation SPF 15 Natural Tan (W-054) dupes and alternatives Bobbi Brown

Light medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free9No drying alcohol12Vegan2Cruelty-free3Oil-free0With SPF0Mineral1

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14 of 32

Only showing matches with medium coverage.

Closest shade matchClosest overall alternative: Kylie Cosmetics Natural Blur Powder Foundation 5WN

The equivalent shade and the most similar foundation overall.

Your shade
Bobbi Brown
Natural Tan (W-054)Change shade
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
The match
Kylie Cosmetics
5WN
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
Overall match
91out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
89
Wear (Wear & performance)
70
Skin (Skin suitability)
90
Shade match
98out of 100
Colour
96
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$38Ulta BeautyUlta Beauty
$20 less (34%)

Your shade $58 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 38 Stone
    Shade match 94
    $39Ulta BeautyUlta Beauty(product price)$19 less (33%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  2. #3 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 46 Golden Neutral
    Shade match 94
    $39Ulta BeautyUlta Beauty(product price)$19 less (33%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  3. #4 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    235
    Shade match 93
    $44SephoraSephora$14 less (24%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    75
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin · No SPF

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  4. #5 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    210
    Shade match 92
    $44SephoraSephora$14 less (24%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin · No SPF

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  5. #6 · Ulta Beauty Collection

    Complexion Crush Foundation

    Light Neutral
    Shade match 95
    $16Ulta BeautyUlta Beauty(product price)$42 less (72%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Medium confidence· Digital match

    View match
  6. #7 · Palladio Beauty

    Build + Blend Foundation Stick

    Golden Honey
    Shade match 93
    $14.99Ulta BeautyUlta Beauty$43.01 less (74%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Does not claim transfer resistanceDoes not claim not settling into linesNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    72
    Skin suitability
    50

    Looks identical · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Medium confidence· Digital match

    View match
  7. #8 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    225
    Shade match 91
    $44SephoraSephora$14 less (24%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing

    Differences: Olive rather than neutral undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    75
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin · No SPF

    Retailer shade note: neutral olive

    Medium confidence· Digital match

    View match
  8. #9 · NARS

    Light Reflecting Foundation

    Santa Fe
    Shade match 94
    $55SephoraSephora$3 less (5%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin · No SPF

    Retailer shade note: M2 - medium with neutral undertones, and a peach tone

    Medium confidence· Digital match

    View match
  9. #10 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    Soft Honey
    Shade match 95
    $18.99Ulta BeautyUlta Beauty(product price)$39.01 less (67%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than matte finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    90

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  10. #11 · Palladio Beauty

    Build + Blend Foundation Stick

    Natural Beige
    Shade match 90
    $14.99Ulta BeautyUlta Beauty$43.01 less (74%)

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: Does not claim transfer resistanceDoes not claim not settling into linesNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    72
    Skin suitability
    50

    Looks identical · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Medium confidence· Digital match

    View match
  11. #12 · Juvia's Place

    I am Magic Natural Radiance Foundation

    720 Bali
    Shade match 96
    $24Ulta BeautyUlta Beauty(product price)$34 less (59%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    53
    Wear & performance
    61
    Skin suitability
    84

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  12. #13 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    Nude Beige
    Shade match 90
    $18.99Ulta BeautyUlta Beauty$39.01 less (67%)

    Matches: Near-identical swatch colourSame medium coverage

    Differences: Natural rather than matte finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    90

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  13. #14 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W4 Warm Light Medium
    Shade match 93
    $13.99Ulta BeautyUlta Beauty(product price)$44.01 less (76%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than matte finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Natural Tan (W-054) (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N22

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N22

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  2. Rare Beauty Liquid Touch Brightening Concealer

    290N

    Rare Beauty Liquid Touch Brightening Concealer, shade 290N

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Cookie Dough 4.3 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Cookie Dough 4.3 Neutral

    • Looks identical
    • Light medium · Neutral undertone

    $31

    SephoraView at Sephora
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    5.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 5.5 Medium

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  5. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    415 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 415 Bisque W

    • Looks identical
    • Light medium · Warm · golden undertone

    $32

    Ulta BeautyView at Ulta Beauty
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    3N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3N

    • Looks identical
    • Light medium · Neutral undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Kylie Cosmetics Natural Blur Powder Foundation in 5WN, against Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Natural Tan (W-054). Every attribute compared, with its share of the score.

ComparedYour shadeNatural Tan (W-054)Closest match5WNScore
Shade match55% of overall98
Colour96#dfb288#e3b385Looks identicalColour difference 1.2 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.8
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall70
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyDry, normal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 91/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kylie Cosmetics Natural Blur Powder Foundation in 5WN.

Same or better

  • $20 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Same medium coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Does not claim transfer resistance
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconePowder-based, no silicone
FragranceListed (linalool)Not listed
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapOil-based vs powder-based; silicone high vs none
View full match

Where to buy 5WN

Match price
$38Ulta BeautyUlta Beauty
$20 less (34%)

Your shade $58 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.