Weightless Skin Oil-Controlling Foundation SPF 15 Natural Tan (W-054) dupes and alternatives Bobbi Brown
4.7 (3,322)·Light medium · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than matte finish· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
92
Finish & visual result
76
Wear & performance
75
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin · No SPF
Matches: Near-identical swatch colour· Same medium coverage· Both claim long-wearing
Differences: Olive rather than neutral undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
76
Wear & performance
75
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Olive rather than neutral undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin · No SPF
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Both claim transfer resistance
Differences: Natural rather than matte finish· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
67
Wear & performance
75
Skin suitability
60
Looks identical · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily skin · No SPF
Retailer shade note: M4 - medium to medium-deep with warm undertones, and a golden tone
Matches: Near-identical swatch colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than matte finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
70
Wear & performance
72
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin · No SPF
Retailer shade note: M2 - medium with neutral undertones, and a peach tone
Matches: Very close colour· Same neutral undertone· Both claim transfer resistance
Differences: Natural rather than matte finish· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
67
Wear & performance
75
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily skin · No SPF
Retailer shade note: M2 - medium with neutral undertones, and a peach tone
$22Ulta Beauty(product price)$36 less (62%)3.5 (42)
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· No fragrance listed
Differences: Natural rather than matte finish· Buildable rather than medium coverage· No long-wear claim
Score details
Shade match
94
Finish & visual result
76
Wear & performance
40
Skin suitability
84
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Matches: Near-identical swatch colour· Same medium coverage
Differences: Natural rather than matte finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
76
Wear & performance
40
Skin suitability
90
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
$13.99Ulta Beauty(product price)$44.01 less (76%)4.3 (33,167)
Matches: Very close colour· Similar undertone (warm vs neutral)· Same medium coverage
Differences: Natural rather than matte finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
68
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
The closest shade to Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Natural Tan (W-054) (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Soft Honey, against Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Natural Tan (W-054). Every attribute compared, with its share of the score.
ComparedYour shadeNatural Tan (W-054)Closest shade matchSoft HoneyHow they compareScore
Shade match55% of overall95
Colour60%99#dfb288#deb188Looks identicalColour difference 0.4 (0 is identical)
Overall match 82/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 235, against Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Natural Tan (W-054). Every attribute compared, with its share of the score.
ComparedYour shadeNatural Tan (W-054)Closest overall alternative235How they compareScore
Shade match55% of overall93
Colour60%95#dfb288#ddaf81Looks identicalColour difference 1.3 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared76
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared75
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/combination skin
Overall match 85/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$14 less (24%)
