Light medium · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
27 of 32 matches
Only showing matches with no drying alcohol.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $58 at Sephora · product price; shade not separately priced
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta Beauty
Sephora$39 · out of stockView at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $58 at Sephora
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$5 less (9%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Does not claim transfer resistanceNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Does not claim transfer resistance · No SPF
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)$33 less (57%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Full rather than medium coverage · No SPF
Retailer shade note: medium with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$5 less (9%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Slightly lighterDoes not claim transfer resistanceNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Does not claim transfer resistance · No SPF
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)$39.01 less (67%)Matches: Very close colourSame matte finishBoth claim transfer resistance
Differences: Full rather than medium coverageNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$20.29View at CVSUlta Beauty(product price)$20 less (34%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Olive rather than neutral undertoneDoes not claim transfer resistanceNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Olive rather than neutral undertone · Does not claim transfer resistance · No SPF
Retailer shade note: medium with warm neutral olive undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sUlta Beauty$48 less (83%)Matches: Very close colourSame matte finishBoth claim long-wearing
Differences: Full rather than medium coverageDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
CVS$9.49View at CVSUlta Beauty$10View at Ulta BeautySephora$3 less (5%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Olive rather than neutral undertoneFull rather than medium coverageDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Olive rather than neutral undertone · Full rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: M3.75 - Medium to medium-deep with neutral undertones, and an olive tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautySephora$14 less (24%)Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage
Differences: Natural rather than matte finishDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin · No SPF
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty$44View at Ulta BeautyUlta Beauty$18 less (31%)Matches: Very close colourSame matte finishBoth claim long-wearing
Differences: Light rather than medium coverageDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Light rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines
Medium confidence· Digital match
Clinique Almost Powder Makeup SPF 18 Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta BeautyUlta Beauty(product price)$34 less (59%)Matches: Very close colourSame matte finishBoth claim long-wearing
Differences: Slightly cooler undertoneFull rather than medium coverageDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · Does not claim transfer resistance · No SPF
Retailer shade note: for medium w/ cool golden undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephora$14 less (24%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin · No SPF
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephora$19 less (33%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: medium, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$3 less (5%)Matches: Very close colourSimilar undertone (warm vs neutral)Both claim transfer resistance
Differences: Natural rather than matte finishFull rather than medium coverageDoes not claim not settling into lines
Very close colour · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily skin · No SPF
Retailer shade note: M4 - medium to medium-deep with warm undertones, and a golden tone
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty$37 less (64%)Matches: Very close colourSimilar undertone (warm vs neutral)Claims a skin-like finish
Differences: Natural rather than matte finishBuildable rather than medium coverageDoes not claim transfer resistance
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta BeautyTarget$30View at TargetSephora$3 less (5%)Matches: Very close colourSimilar undertone (warm vs neutral)Both claim transfer resistance
Differences: Natural rather than matte finishFull rather than medium coverageDoes not claim not settling into lines
Very close colour · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily skin · No SPF
Retailer shade note: M3 - medium with warm undertones, and a yellow tone
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephora$18.50 less (32%)Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage
Differences: Natural rather than matte finishNo long-wear claimDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: warm undertone golden
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty(product price)$50 less (86%)Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Full rather than medium coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Retailer shade note: medium or tan skin tones with a warm pink undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephora$3 less (5%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin · No SPF
Retailer shade note: M2 - medium with neutral undertones, and a peach tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephora$6 less (10%)Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage
Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin · No SPF
Retailer shade note: medium with warm golden undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautySephora$3 less (5%)Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage
Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin · No SPF
Retailer shade note: M3 - medium with warm undertones, and a yellow tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephora$11 less (19%)Matches: Very close colourSame medium coverageClaims a blurring effect
Differences: Olive rather than neutral undertoneNatural rather than matte finishDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Olive rather than neutral undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Retailer shade note: medium neutral-olive
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta Beauty(product price)$44.01 less (76%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same medium coverage
Differences: Natural rather than matte finishNo long-wear claimDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.94View at WalmartAmazonSee price at AmazonView at AmazonSephora$6 less (10%)Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage
Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin · No SPF
Retailer shade note: medium with warm golden undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty$52View at Ulta BeautyWalmart$45.02 less (78%)Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage
Differences: Natural rather than matte finishNo long-wear claimDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/combination/oily skin
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$12.98View at Walmart
Walgreens$17.99View at WalgreensUlta Beauty(product price)$44 less (76%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than matte finishLight rather than medium coverageNo long-wear claim
Very close colour · Radiant · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Medium confidence· Digital match
Revolution Beauty Superdewy Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyShowing 12 of 25 matches
The closest shade to Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Neutral Warm Natural (NW-052) (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
260N
$24
Granola 4.5 Golden
$31
Medium 3
$22
WN 76 Toasted Wheat
$22
2Y20
$35
3W
$38
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in WN 96 Chai, against Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Neutral Warm Natural (NW-052). Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in WN 96 Chai.
12 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 290, against Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Neutral Warm Natural (NW-052). Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 290.
11 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation WN 96 Chai
Ulta BeautyYour shade $58 at Sephora · product price; shade not separately priced
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 290
SephoraYour shade $58 at Sephora
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
